The fact that we automatically look to our mobile devices to manage our lives, access content, connect with friends and family, interact with companies and brands, research products and services, make purchases, and interface with the real world around us speaks volumes about the power and potential of mobile. Because of this, media companies are making their content more fluid so that consumption and engagement spans print, smartphones, the web, apps and tablets.
In this special edition of EContent magazine you will find a collection of key articles and insights providing direction and strategies to drive results in your mobile initiatives. We hope you enjoy this special collection and find it useful in your efforts to create a mobile strategy that drives engagement and builds revenue. Watch for additional special collections coming in the future!