Defining EContent

Digital Experience Platforms allow you to unify your many and varied departments (sales, marketing, IT, etc.) to create a consistent consumer experience.
Posted Jul 20, 2018
Machines think faster than we do. Well, some of them do. And even then, it depends on our definitions of "think." But machines can recognize faster than humans do, and process quicker than humans, and this is where they can be useful in your marketing strategy.
Posted Jul 20, 2018
Content Localization is the process of adapting your content to a specific destination, ensuring that it has been translated and adapted in a culturally-sensitive way so that an audience on the other side of the world can feel right at home.
Posted Mar 22, 2018
Content Globalization means your content is available to a global audience, in culturally and linguistically appropriate ways. Imagine a website that can make a Korean business executive and a Nigerian startup operator feel equally at home. But there are many moving parts to successful content globalization. Not only are the languages adapted to the locale (translation), but the information and the graphics are adapted as well (localization). This allows your message to cut across cultural boundaries.
Posted Mar 16, 2018
Viewability is a simple concept. Digiday defines it this way: "Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users." Using Viewability as the standard means that advertisers only have to pay for ads that are actually seen.
Posted Jan 16, 2016
Often confused with content marketing and advertorials, native advertising is different than either of these other tactics. As Michael Raybman put it on iMedia, "In my view, it is defined as content that seamlessly blends into the context, design, and functionality of every page that it appears on, while being overt about its sales intention." Wikipedia adds, "The advertiser's intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it."
Posted Aug 06, 2013
All content management is not created equal. There are any number of sub-genres of content management, but two of the biggest are Web Content Management (WCM) and Enterprise Content Management (ECM). At times, these two may overlap but they are not the same, and each discipline has its own set of tools, concerns, and best practices.
Posted Mar 09, 2013
Defining mobile content is no easy task. It takes many shapes. Strictly speaking, mobile content is any form of media (pictures, music, text, videos) that can be used on a mobile device, such as a cell phone or tablet. From that song you just downloaded in iTunes to your favorite ebook to Angry Birds, mobile content is everywhere.
- Posted Jul 02, 2012
Content Security means different things to different organizations. For enterprises, it's often about confidentiality and legal concerns. For the media and publishers, it's about making sure content - or intellectual property - isn't stolen or illegally reproduced. When digital files or text can be transferred with the click of a button, or posted on a new site with a simple copy and paste, age old concerns about copyright go into overdrive. Content security has come a long way since the first days of Napster, when college kids started trading music files like baseball cards.
- Posted Jun 18, 2012
When it comes to the digital landscape, producing fresh content is great, but getting monetary compensation for that content is even better. At the most basic level, content commerce is the process of obtaining revenue from your digital content, whatever form that content comes in (book, music, video, newsletter, picture, etc.).
- Posted Feb 27, 2012
Managing a website is a 24-7 job. While most internet users are only concerned with the end result--having instant access to their favorite blog site or social network--they forget that these websites don't just appear out of thin air. Someone created their favorite website, and they did it using Web Content Management (WCM).
- Posted Jan 06, 2012
When you're on the internet watching videos, perusing pictures, listening to music, or reading blogs, do you ever stop to wonder exactly how that content made it from the original creator to your computer screen? After all, content doesn't just magically appear, right?Content delivery describes the process of delivering media over a medium such as the internet or broadcast channels. Content delivery also consists what form the content takes. Today, the best mode of delivery often depends on what kind of audience will be consuming the content.
- Posted Dec 21, 2011
These days, you can't go one mouse click without stumbling on digital content. Also known as digital media, digital content comes in many forms, from text and audio and videos files, to graphics, animations, and images. Typically, digital content refers to information available for download or distribution on electronic media such as an ebook or iTunes song, but many in the content industry argue that digital content is anything that can be published. Following this line of thinking, it is safe to say that if you are on the internet, most likely you are looking at, watching, or listening to a piece of digital content.
- Posted Dec 19, 2011
Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence.Unlike content marketing, content curation does include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style.
- Posted Nov 30, 2011
What is Content Marketing?"Content marketing" is a blanket terms that describes the process of creating and sharing relevant brand information in hopes of engaging current consumers and attracting new ones. Also referred to as branded content and custom publishing, in the internet age, content marketing is the act of relaying this valuable information, such as the launch of a new product or service, via the web to favorably influence consumer behavior. Content marketers believe that sharing specialized content leads to a better informed consumer, and a better informed consumer yields more profitable results.
- Posted Nov 07, 2011
The term "content farm" is a popular label in the content industry, but is a relatively new term, and has only appeared as a part of the vernacular in the last five years. In this article EContent tries to provide a general description of content farms and content farming.
Posted Oct 19, 2011