Defining EContent
When it comes to the digital landscape, producing fresh content is great, but getting monetary compensation for that content is even better. At the most basic level, content commerce is the process of obtaining revenue from your digital content, whatever form that content comes in (book, music, video, newsletter, picture, etc.).
By
Eileen Mullan -
Posted Feb 27, 2012
Managing a website is a 24-7 job. While most internet users are only concerned with the end result--having instant access to their favorite blog site or social network--they forget that these websites don't just appear out of thin air. Someone created their favorite website, and they did it using Web Content Management (WCM).
By
Eileen Mullan -
Posted Jan 06, 2012
When you're on the internet watching videos, perusing pictures, listening to music, or reading blogs, do you ever stop to wonder exactly how that content made it from the original creator to your computer screen? After all, content doesn't just magically appear, right?Content delivery describes the process of delivering media over a medium such as the internet or broadcast channels. Content delivery also consists what form the content takes. Today, the best mode of delivery often depends on what kind of audience will be consuming the content.
By
Eileen Mullan -
Posted Dec 21, 2011
These days, you can't go one mouse click without stumbling on digital content. Also known as digital media, digital content comes in many forms, from text and audio and videos files, to graphics, animations, and images. Typically, digital content refers to information available for download or distribution on electronic media such as an ebook or iTunes song, but many in the content industry argue that digital content is anything that can be published. Following this line of thinking, it is safe to say that if you are on the internet, most likely you are looking at, watching, or listening to a piece of digital content.
By
Eileen Mullan -
Posted Dec 19, 2011
Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence.Unlike content marketing, content curation does include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style.
By
Eileen Mullan -
Posted Nov 30, 2011
What is Content Marketing?"Content marketing" is a blanket terms that describes the process of creating and sharing relevant brand information in hopes of engaging current consumers and attracting new ones. Also referred to as branded content and custom publishing, in the internet age, content marketing is the act of relaying this valuable information, such as the launch of a new product or service, via the web to favorably influence consumer behavior. Content marketers believe that sharing specialized content leads to a better informed consumer, and a better informed consumer yields more profitable results.
By
Eileen Mullan -
Posted Nov 07, 2011
The term "content farm" is a popular label in the content industry, but is a relatively new term, and has only appeared as a part of the vernacular in the last five years. In this article EContent tries to provide a general description of content farms and content farming.
Posted Oct 19, 2011