Cox Media Group-Digital Product Manager-Streaming


Job Description

Job Description


Reporting to the Senior Director, Product Management, the Digital Product Manager - Streaming Media is responsible for managing the Streaming Media line of products including Streaming Media on the owned & operated (O&O) local digital properties for both video and audio, Pre/Post Roll advertising, and associated vendors for these products and services.  The Digital Product Manager - Streaming Media is also responsible for increasing profitability of these existing products as well as developing new products within the Streaming Media category based on market requirements.  The Digital Product Manager - Streaming Media will be a key member of the digital revenue optimization team at Cox Media Group supporting the digital revenue efforts of the Radio, TV and Newspaper properties and will possess a deep understanding of digital strategy and internet trends.  The Product Manager will act as the key product champion internally and will have the ability to shepherd ideas from conception to implementation.


The ideal candidate will have exceptional project management, communication and leadership skills, as well as in-depth technical knowledge regarding the Streaming Media line of products.  The Product Manager will collaborate with internal customers and third-party vendors to move Streaming Media products through the product development lifecycle.  The right candidate will have the ability to build strong relationships and effectively manage products and processes across multiple departments.  S/he will assist with concept development, create high-level business requirements based on internal and external customer needs, build light business cases and project manage the process through execution and beyond. 


S/he will solicit feedback and quickly build consensus around decisions affecting the Streaming Media line of products.  S/he will also analyze and report product adoption to drive subsequent Streaming Media product strategies.  S/he will work closely with marketing resources to develop collateral material in order to evangelize the Streaming Media product line offerings to the digital sales teams across CMG markets.







  • Act as coach, advocate and champion for Streaming Media line of products
  • Develop and manage entire Streaming Media product lifecycle from strategic planning to tactical activities
  • Facilitate identification and selection of Streaming Media products and services vendors
  • Evaluate technologies and engage cross-functional resources to drive decisions regarding the Streaming Media line of products
  • Work closely with CMGdigital to plan, implement and enhance technical solutions to support the Streaming Media line of products
  • Manage Streaming Media vendor relationships including monitoring SLAs, overall performance and quality of service
  • Build monetization models for Streaming Media line of products
  • Evaluate strategies to maximize bottom line revenue and build efficiencies with Streaming Media vendors and internal resources
  • Build annual revenue / cost budgets both at a corporate level and at the local level through evaluation of client Streaming Media opportunities by market
  • Document and report on Streaming Media line of product revenue, profitability and operational product metrics
  • Conduct market research, surveys, and field visits to understand business requirements for target market segments
  • Work with the Digital Solutions Director and the Sales and Strategy team to identify and act on priorities
  • Work with Streaming Media vendors to convert market requirements into products that meet CMG standards
  • Regularly review and re-evaluate competitive landscape comparing features, pricing, design and overall competitiveness; monitor share trends (competitors vs. CMG)
  • Engage markets to collect Streaming Media products and services feedback including innovations and enhancements
  • Drive the Streaming Media product roadmap with market demand, monetization and ROI in mind
  • Regularly and systematically collect feedback from the markets on Streaming Media product performance
  • Advocate on behalf of markets with selected vendors including issue resolution and product enhancement requests including feature ideas, product capabilities and new categories
  • Identify, define, prioritize, and present solutions for CMG product opportunities, issues, defects and risks
  • Create business cases and champion new product developments to achieve sponsorship; construct and launch new products
  • Develop / validate / maintain value proposition for products with markets
  • Provide product marketing collateral and training materials
  • Educate local sales teams on products in collaboration with in-field resources (Digital Specialist, Digital Campaign Manager)
  • Provide ongoing support of market-level product training to achieve market-set targets
  • Update materials and collateral as needed to accurately reflect the changed or updated features and benefits of the product line
  • Act as a subject matter expert (SME) for interface with local sales to ensure common understanding of product strategy, key features, and explanations
  • Represent the voice of the customer (both field and advertiser) to CMG management
  • Work with Digital Strategy Team to align and integrate emerging opportunities and M&A assets
  • Build reputation as a Thought Leader within your industry by demonstrating product expertise, speaking at conferences, and publishing white papers and articles

Qualifications and Skills

  • Bachelor’s degree in business, marketing, computer sciences or related field
  • Five years’ experience in product management and development, with at least 3 years’ experience in the digital space
  • Demonstrated experience and knowledge with Streaming Media advertising for both video and audio including in-stream advertising spots, pre- and post-roll spots, and Listener Driven Radio advertising.
  • Demonstrated experience and familiarity with the Streaming Media vendors such as NDN and Triton.
  • Familiarity with Small and Medium Size businesses / local digital advertising trends
  • Solid business acumen with exceptional knowledge of marketing, sales, and development processes
  • Strong project management, problem-solving, and analytical thinking skills
  • Knowledge of various technology development processes / methodologies required; knowledge of Agile development desired
  • Demonstrated history of technology-based innovation and problem solving; high use of mobile and social media required
  • Ability to articulate stakeholder needs and define / drive product requirements documentation throughout the software development life cycle (SDLC)
  • Ability to develop strong, working relationships across all CMG levels and deliver solid results
  • Excellent verbal and written communication skills; ability to communicate clearly and effectively to all levels of the organization
  • Strong interpersonal skills
  • Demonstrated bias for customer service
  • Ability to manage conflict, negotiations and stakeholder expectations
  • Ability to work in a results-oriented, rapidly changing, dynamic and fast-paced environment that requires collaboration across multiple stakeholders and constituents
  • Strong computer skills, especially Microsoft Office
  • 50% travel expected during launch; 25% travel expected during steady-state
About the Company

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners. 


2012 Key Metrics

  • Revenue: $1.9 billion
  • Daily Newspapers: 8
  • Non-Daily Newspapers: 16
  • TV Stations: 19
  • Local Cable Channels: 1
  • Television Markets: 11
  • TV Viewer Reach: 30+ million
  • AM Radio Stations: 15
  • FM Radio Stations: 72
  • Radio Markets: 20
  • Combined Weekly Radio Listeners: 18 million
  • Page Views for All Cox Media Group Websites: 2.52 billion
  • Page Views for Newspaper Websites: 1.65 billion
  • Page Views for TV Station Web Sites: 698 million

Mobile page views (not accounted for in numbers above) totaled 1.23 billion page    views

  • Employees: More than 9,000


Goals & Mission

Building on the foundation and talents of our core, we are transforming CMG into a digital media company by creating scalable content and advertising services businesses. And we will accomplish this with speedpassion and courage. For more information, visit



Deb McCain