Summer 2019 Issue

News Features

Today's virtual assistant (VA) technology—think Alexa or Siri—has the power to do some pretty amazing things. What may be even more amazing is how few people are actually using VAs to do amazing things that can help them expedite work processes, save time, and produce more.
- Posted Jul 29, 2019

Featured Stories

Natural Language Generation is the driving force behind chatbots, but it can do so much more. Learn about the current and future states of NLG and how it can transform your content creation.
- Posted Jul 22, 2019
AI and the IoT are shaping the future of consumer and enterprise applications in the digital content industry and beyond. Explore the ethical concerns and amazing opportunities presented by AI and its offshoots.
- Posted Aug 19, 2019
Emotional AI (or emotion recognition AI) can be described as the automated detection of human emotions and feelings using software. Read on for an overview of emotional AI and potential use cases/applications.
- Posted Sep 16, 2019


Media organizations with deep pockets have always had an advantage over mom-and-pop shops, but as changes in technology become more and more rapid the gap between the technology haves and have-nots is widening. And the further you fall behind, the harder it is to recover.
- Posted Jul 02, 2019
The basic dynamic of having content disintermediated and fragmented from its source—and aggregated by a third party—has not changed, even if some of the faces and demeanors of the platforms do.
- Posted Jul 16, 2019
At the beginning of April, I was pleased to read that scientific publisher Springer Nature had produced what it claimed was the first machine-generated academic book.
- Posted Jul 30, 2019
Explore what happens when chatbots go wrong--and what you can do to make sure they are a help and not a hindrance to your customer relationships.
- Posted Aug 13, 2019
AI systems are not infallible. Sometimes, errors can seem harmless, but the stakes can be high in scenarios such as hiring, loan grants, policing, and criminal justice.
- Posted Aug 27, 2019

Faces of EContent

In her role as senior manager of content and brand at Synopsys, a leader in software security and quality solutions, Cameron Caswell oversees a team of writers, editors, designers, and data analysts to create both online and offline content marketing assets.
- Posted Aug 02, 2019

Case Studies

Philo launched its national streaming service in November 2017. Like any new company, growth is a big challenge. Getting the word out and converting potential customers into subscribers are especially important for this subscription-based OTT service. Philo knew influencers were going to be a big factor in acquiring new users, but as an analytics-focused company, it wanted to be sure it was getting the best bang for its buck. How could Philo be sure it was targeting the right influencers?
- Posted Aug 05, 2019