Spring 2019 Issue


News Features

As of January 2019, Netflix counted 139 million subscribers, while Amazon reported 100 million Prime subscribers in April 2018. The subscription model extends to the realm of digital media, where long-standing publications such as The New York Times, as well as newer players such as The Information, have built strong subscriber bases. Nevertheless, many companies may be wondering how to build a strong subscriber base or how to retain those subscribers once they have them.
- Posted Apr 15, 2019
Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn't been true for more traditional media. However, the expectations of digital consumers—and marketers used to targeting very specific audiences on the web—are impacting how TV networks look at their advertising.
- Posted May 13, 2019

Featured Stories

Are publishers moving into a post-advertising world? The short answer is "yes," but it's more complicated than that. It's not that advertising has gone away or even that it will. It's more that the ways in which publishers earn revenue to support their business operations are changing in a digital information environment.
- Posted Apr 08, 2019
There's plenty of buzz about the growing prevalence of voice. As Alexa and her ilk become more ubiquitous it seems that analysts' predictions about the shift toward a voice-first landscape are becoming a reality. But it's not just about smart speakers. Content is everywhere, and that includes voice content. Although the implications for digital publishers are still coming into focus, those looking to get ahead of the pack may not have much time left to claim their spot on the frontier.
- Posted May 06, 2019
CNN, Business Insider, Huffington Post, The Washington Post, The Guardian, MTV News, TechCrunch, and many more created chatbots. Today, only CNN and TechCrunch still have their chatbots up and running. Conversely, other sectors are still expanding their chatbot offerings, and they are seeing great success with chatbots. Why aren't publishers taking advantage of this technology?
- Posted Jun 10, 2019

Columns

What even is the media? Is it The New York Times? Vogue? CNN? Facebook? Google? Netflix? YouTube? Tumblr? A podcast? All of the above? Something greater than the sums of these parts?
- Posted Apr 02, 2019
Early in 2019, the newly inaugurated 116th Congress introduced H.R. 1, a piece of legislation that has the potential to initiate a new era of official government censorship of online media.
- Posted Apr 16, 2019
When I first started reading about blockchain, it was usually in conjunction with bitcoin, the digital currency used to value transactions on the internet. Blockchain is the technology that manages the database on which bitcoin transactions are stored, but confusion about it is widespread.
- Posted Apr 30, 2019
User-generated content is a good source of data, if you know how to listen. But digital listening on an international scale includes challenges that cannot be ignored, especially in terms of cultural and linguistic effectiveness.
- Posted May 14, 2019
Numbers from comScore show that mobile apps have eclipsed all other platforms, including TV, to shift the digital-media landscape in favor of mobile. More people are spending more time on their apps, and ad spend is catching up. It's a dynamic that sets the stage for a new phase of innovation.
- Posted May 28, 2019

Faces of EContent

Wunderlich spends time each day reading privacy and data protection news. "I keep an eye out for news about breaches, advice from regulators, as well as environmental and regulatory changes," he says. "The environment is changing so rapidly that policies and practices need to be much more dynamic than ‘normal' compliance activities." Wunderlich also meets with stakeholders, researches, writes, and provides input to standards bodies.
- Posted May 29, 2019

Case Studies

Much of the content that airs on Nat Geo is visually stunning, and the network is always finding new ways to showcase this content. And, certainly, the brand is no stranger to trying out new, cutting-edge technology to tell stories in the most compelling way possible. The marketing team knew the original show MARS was ripe for a very special campaign to promote the premiere of its second season.
- Posted Apr 22, 2019