Winter 2019: The Digital Experience Sourcebook Issue


Featured Stories

When it comes to curated content, a couple of elite companies—such as Netflix and Spotify—likely spring to mind. Organizations across all industries need to work on personalizing content in order to be competitive going forward, as experts say its gaining in importance.
- Posted Feb 04, 2019
Omnichannel content is already complex and shows no signs of slowing down. But technology is making it easier to achieve the goals set forth by your omnichannel strategy.
- Posted Feb 11, 2019
In today's global economy, rapid advances in technology enable companies to create customized experiences for customers all around the globe at scale. Stakeholders in the translation and localization industry don't expect the demand for services and technologies to taper off any time soon.
- Posted Feb 18, 2019
The digital asset management (DAM) market is hot. According to Transparency Market Research, the global DAM market is estimated to reach $6.33 billion by the end of 2025. For comparison, the market was estimated to be worth about $1.73 billion in 2016. That growth was evident in 2018, as advancements in technology that shaped much of the digital world also transformed DAM.
- Posted Feb 25, 2019
The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they've also increased in accessibility with the advent of the cloud. But the core promise of CRM—to better understand one's customers—remains unchanged and is vital to organizations of all stripes.
- Posted Feb 06, 2019
Fundamentally, of course, what content creators most want to know is if something is working. Given the varied platforms they have at their disposal these days—and the varied ways that consumers are interacting with their content—they want to know what's working across multiple channels. But despite a broad proliferation of content analytics tools and the vast measurability of digital content, the answer remains maddeningly elusive for many.
- Posted Feb 08, 2019
The changing arena of marketing automation is zeroing in on a more customer-centric approach moving into the new year, with a focus on customer data platforms and gaining insights into first-party data to truly offer the personalization and on-target messaging that automation promises. There are, however, different levels of marketing automation implemented in organizations in terms of capabilities, resources, tools, and internal skills.
- Posted Feb 20, 2019
The year in social media was defined largely by scandal. Even so, its growth and popularity show no signs of slowing down. Data from GlobalWebIndex shows 1 in every 3 minutes online is spent on social platforms. With all that in mind, 2018 saw Facebook—which has encountered intensifying scrutiny over its role in distributing fake news—create a new "war room," which is a team of specialists working to stop the spread of misinformation and propaganda.
- Posted Feb 27, 2019
The digital environment we live in lends itself to the proliferation of data; most of the time, that's a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how those messages drive actions (such as website visits, downloading of various materials, lead generation, and sales).
- Posted Mar 01, 2019
Instagram. YouTube. Facebook Live. These and others are driving the continued growth and interest in online video across multiple industries and applications. In 2017, we saw a 34% increase in worldwide video viewing, according to a report from Limelight Network.
- Posted Feb 15, 2019

Columns

Digital Experience is a hot buzzword, but when it comes into focus for users, it makes a world of difference.
- Posted Feb 01, 2019