Autumn 2018 Issue


News Features

According to a worldwide survey from Google and Statista, video consumption is popular, ranging from a consumer consumption high of 95% in Saudi Arabia to a low of 54% in South Africa. In the U.S., 85% of internet users say they watch online video. That popularity has spurred the use of video not only for information and entertainment, but also for marketing.
- Posted Nov 07, 2018
A study by the Knight Foundation, in partnership with Gallup, shows that while the American people believe the role of the media is fundamental to democracy, they do not see any media fulfilling that role satisfactorily. The study is part of a series undertaken by the Knight Foundation's Trust, Media and Democracy initiative; it's the largest on the topic, with more than 19,000 adults in the U.S participating in research conducted throughout early 2018.
- Posted Nov 14, 2018

Featured Stories

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.
Posted Nov 05, 2018
Here we define the categories we use to acknowledge the EContent 100 Companies that Matter Most in the Digital Content Industry.
Posted Nov 05, 2018
Here are the 10 professionals who decided ?which companies would make the EContent 100.
Posted Nov 05, 2018
The assumption that organizations would buy a single-vendor DXP based on the number of parts within said solution is at odds with what our analysts and consultants were seeing across companies of all sizes and industry sectors. We decided that it was time for voice-of-the-buyer, fact-based insight that would separate DXP myths from reality.
- Posted Nov 12, 2018
Marketers have done well by pairing technological advancements with the best AI tools—such as personalization based on browsing history. This trend should continue with the new era of global chatbots. When companies move toward marketing by chat, they need to use this channel wisely or risk damaging their customer relationships. As technology advances, user expectations rise.
- Posted Nov 19, 2018
Digital experience (DX) covers a lot of territory—so much so that discussions about DX technology often result in a consensus that collapses as projects surface incompatible expectations. Customer experience had a similar problem, getting way out of hand with expectations of omnichannel, including brick-and-mortar stores. If you've been around enterprise software for a while, you'll be familiar with software category labels outgrowing their britches and acting like they can do anything, if you'll forgive the anthropomorphizing.
- Posted Nov 26, 2018
In the world of content, automation is having an effect on things such as image, speech, and text processing—and even the creation of written content. In the translation and localization sector, we're seeing automation driven by AI (such as neural machine translation) and by old-fashioned human ingenuity. Automation is used as a competitive advantage by translation companies since in most cases, it results in cost-savings and time-savings for their clients.
- Posted Dec 03, 2018
Each year, we receive many more submissions for the EContent 100 list than we can use, and many interesting companies don't make it onto the final list. Here we introduce you to some of the companies that caught our attention during the voting process. We'll be keeping an eye on them during the next year, and you should too.
Posted Nov 28, 2018

Columns

Opinions abound about what role platforms like Facebook play in combatting fake news.
- Posted Nov 06, 2018
From high-level insights to in-depth analytics, data transforms globalizing and digitizing organizations. In this respect, data visualization paves the way to the globalization of digital products at machine speed.
- Posted Nov 13, 2018
Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent themselves and the consumer experience.
- Posted Nov 20, 2018
Fears of new mass media being hijacked tug at a fear that the citizenry—hence, democracy—somehow can be manipulated by extra-democratic forces.
- Posted Nov 27, 2018
Any attempts to limit the public's access to information would undermine that purpose. Unfortunately, following several months of pervasive news stories regarding alleged Russian influence campaigns during the 2016 elections, major internet companies opted for censorship.
- Posted Nov 23, 2018
Will a Robot Take Your Job?" has become a ubiquitous headline in the news in recent months. It seems that no profession is safe. Content creators are not immune.
- Posted Nov 30, 2018
At the end of 2017, with the General Data Protection Regulation (GDPR) looming, research suggested that U.K. small businesses had spent an average of 600 hours each preparing for it.
- Posted Nov 22, 2018
Anyone with a computer and an internet connection can spread whatever drivel he or she wishes. Social media amplifies it, and before you know it, this fake news has spread like a wildfire in the California hills.
- Posted Nov 29, 2018
Discovery models (such as text search, voice search, visual search, chatbots, natural language search, and faceted search) may overlap in some areas of functionality, but also enhance different use cases and appeal to different types of users.
- Posted Dec 11, 2018
The simple solution for producing better content for a global audience is research. No number of internal meetings, roundtables, or workshops can beat talking to your customers, users, audiences, members, or whatever entity you are looking to serve.
- Posted Dec 04, 2018

Faces of EContent

As product manager of emerging platforms at Group Nine Media, a family of digital media brands, Chao Li's primary responsibilities are to identify new technologies that will help all of Group Nine's brands (NowThis, The Dodo, Seeker, and Thrillist) create more impactful storytelling and share stories across diverse platforms.
- Posted Nov 02, 2018

Case Studies

As news about data breaches inundated the public in 2017, WhiteHat Security saw a chance to capitalize on it and build a reputation as a trusted source for security-related topics as people searched for answers. The company decided to create a Knowledge Center to help confused information seekers find the answers they needed, but it had to have help making sure its strategy was sound.
- Posted Nov 21, 2018