Spring 2018 Issue


News Features

GDPR creates a new set of standardized, strict rules for consumer protection, designed to ensure privacy and data minimization. It's a regulation with reach; just about any global company that collects or processes data for customers based in the EU will be affected. The consequences for non-compliance are not trivial; GDPR stipulates that offending companies can be fined up to 4% of annual global turnover, or €20 million (about $24 million), whichever is higher.
- Posted May 02, 2018
While advertisers were initially lured to the online digital marketplace by low cost and easy reach, those dreams of efficiency have been significantly dashed as scammers have increasingly entered the marketplace, making it difficult for marketers (and consumers) to discern what's real and what's not. Did that click come from a real consumer or a bot? Are messages being delivered to the right audience? Is information accurate and reliable or fake?
- Posted May 21, 2018

Featured Stories

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.
Posted Apr 02, 2018
It almost sounds too good to be true: a means of making the mobile web experience easier for customers—wherever they are in the world—while reducing development and maintenance costs for native apps and obviating the marketing spend required to make an app stand out. But in the past 2 years, there's been a groundswell of interest in progressive web apps (PWAs), a combination of technologies that proponents say can do all those things and more.
- Posted May 07, 2018
While AWD offers several advantages over waterfall and other methodologies, it has its limitations too. Whether you're preparing to take your first iterative plunge or want to improve your familiar AWD processes, it's important to analyze agile's capabilities and limitations and pursue strategies that can produce better results on the web for you and your audience.
- Posted May 28, 2018
It goes without saying that reputation matters. The impact is more readily apparent in some areas—healthcare, restaurants—than others, but the issue impacts all of us on some level (if not on a daily basis, then during particularly important times, such as during a job interview or leading up to a date). And reputation is also a sword that cuts both ways. As Warren Buffet famously mused, "It takes 20 years to build a reputation, and five minutes to ruin it." In the internet age, when news—good and bad—is disseminated at light speed, those 5 minutes have arguably been compressed to 50 seconds.
- Posted May 09, 2018

Columns

Any marketing campaign worth its salt needs to carefully optimize its visual content. Brands want an image that will attract the attention of potential customers and that will make their product or service stand out from the crowd. But more than that, brands want to select images that generate the right kind of emotional response, keying into the appropriate brand values. It's no good advertising the latest running shoes with images that make the viewer feel restful and relaxed.
- Posted May 03, 2018
As a mobile-industry veteran who has been watching trends and developments since text messaging broke on to the scene, I'm encouraged by the influx of inbound marketers asking me to draw from my history of analyzing and documenting the games app industry for tips and tricks marketers of non-gaming apps can adopt.
- Posted May 22, 2018
You have, no doubt, heard the words "future-proof your content" from the EContent crew, as well as from any number of other digital content experts. But I think we have to take the idea of future-proofing one step further and begin thinking about creating sustainable data strategies that don't crumble under the weight of GDPR and whatever other laws might be on the way.
- Posted May 01, 2018
If we ever want to see a truly open internet accessible to all, then we, as a society, will need to invest in it.
- Posted May 08, 2018

Faces of EContent

As director of customer success for Wochit, a cloud-based video creation platform, Jason Harris leads a team that oversees all product-related activities for video creators of the company's publisher, brand, and agency partners.
- Posted May 04, 2018

Case Studies

Commercialmotor.com launched in 2011, as a mix of editorial content and classified ads. But by 2015, the site was showing its age, no longer able to keep up with customer expectations or the publication's needs. Not only was the content siloed in two separate CMSs, but the supplier of its classified platform was no longer developing the platform. Unable to grow or develop the site in any significant way, Commercial Motor decided it was time for an overhaul.
- Posted May 14, 2018