September/October 2017 Issue


News Features

It seems there's hardly a job a machine can't do. You go to the grocery store, and your cashier has been replaced by a computer. Your travel agent was replaced by Expedia years ago. The car in your driveway was mostly built, not by an assembly line of workers, but by advanced robots. Artificial intelligence (AI) can drive your car and clean your floor. Honestly, what doesn't your smartphone do for you? And if you happen to work in a marketing department, you may be wondering if you're going to come in one morning to find some form of AI sitting at your desk.
By - Posted Sep 11, 2017

Featured Stories

A quarter-century ago, when SEO was in its infancy, it was as easy as slathering on a heavy layer of keywords and tossing in abundant backlinks to rise in the rankings on search engine results pages. But by 2018, that rudimentary approach will be a distant memory, with Google, Bing, and other search engines' sophisticated algorithms in a state of constant refinement. Those organizations will seek to outwit unscrupulous players determined to manipulate results at the cost of user experience. Meeting the challenge of effective SEO may take on even more importance in the year to come, considering the renewed pressure on search engine providers to help users weed out fake news and other low-quality content.
By - Posted Sep 06, 2017

Columns

It will be no surprise to regular readers of this column that I can be a bit of a skeptic when it comes to new technology. I don't stand in line for the new iPhone. In fact, I'm usually a few generations behind, preferring to wait until the reviews are in on new features. I like to know exactly what I want and need in a device before I buy one—and I keep the gadgets to a minimum. But lately, I've been thinking about bringing a robot into my house.
By - Posted Sep 05, 2017
I should cop to my bias at the outset. I have been on the podcasting bandwagon since shortly after Apple added the format to its iTunes player in 2005. Personalization and portability, along with the seamless continuity of media experiences across different contexts, was the magic for me. And it is not surprising that the same recipe is at the heart of the most successful digital media brand of our era: Netflix.
By - Posted Sep 12, 2017
One of the few axioms that marketing strategists can agree on involves brand and reputation management. There is an overwhelming consensus that brand reputation matters, impacts revenues, and can cripple organizations.
By - Posted Sep 19, 2017