November 2008 Issue

News Features

It seems that everyone is blogging these days. However, despite the proliferation of blogs that range from diaries and niche subjects to celebrity, corporate, and expertly written blogs, some publishers are still hesitant to add blogging to the mix. The web has opened up a world of communication to people across the globe, but the new culture of user-generated content can mean a lot of things to those in the publishing industry, good and bad.
- Posted Oct 10, 2008
Today's content has no respect for yesterday's silos. Documents and assets end up on pages, screens, and devices—or, inevitably, all of the above. That means extra work for designers and developers to constantly manage and repurpose material. It also means extra pressure for them to operate outside the comfort zones of their original disciplines.
- Posted Oct 14, 2008
Content management systems often require, at best, a convoluted set of steps and, at worst, a team of IT professionals and two Excedrin to make real changes to a website. Enter Day Software Holding's Communiqué v5.0 (CQ5). Designed to enable chief marketing officers and other creative personnel to have more ownership and management of their products, CQ5 seems downright intuitive.
- Posted Oct 24, 2008
From recent college graduates to veteran employees, there are four generations in the work force today: Traditionalists, Baby Boomers, Gen X-ers, and Millenials. With each of these groups comes a different opinion on how to best get the job done. More often than not, these different views on productivity collide and affect more than just the process—they affect the results. As technology advances, it is difficult to reach all four groups effectively, but it is essential for productivity to reconcile generational differences and get every employee, regardless of his or her generation, on the same page.
- Posted Oct 20, 2008

Featured Stories

While web marketers have long been tracking the growing influence of online consumer reviews, the influence of these reviews has reached a tipping point and the time is right for companies of all kinds to take a closer look.
- Posted Oct 15, 2008
You will find many enthusiastic voices, echoing the marketing material from vendors and busy conference floors, proclaiming wikis to be the ultimate solution to a wide range of information management problems. So how do you know if a wiki will bring positive change to your organization?
- Posted Oct 22, 2008
Most companies don't want to inhibit the collaborative flow that Web 2.0 has brought to the marketplace; don't want it to hinder their overall operations and they want to continue to build on their Web 2.0 platforms. Yet as the use of these collaborative applications becomes integrated into business processes, the need for them to be secure becomes imperative.
- Posted Oct 29, 2008


I can sing the alphabet backward. I learned it as a child and it sticks with me, just like its more popular cousin, the alphabet song. In his keynote at Enterprise Search Summit West, held Sept. 23-24 in San Jose, Calif., Gene Smith said that social discovery isn't new. It's been around a lot longer than I've known any alphabet songs—not to mention the web, much less its 2.0 iteration.
- Posted Oct 10, 2008
The digital privacy battles now brewing in the House of Representatives and at the Federal Trade Commission finally woke the industry up to its complacency over this issue, but I think many publishers and ad networks proceeded to get up on the wrong side of the bed. The principals in the behavioral targeting industry, which is attracting much of the scrutiny now, seem to recognize that they must better explain their policies to consumers and assure all of us that they indeed are not collecting personally identifiable information (PII) when they track our movements around the internet. Ultimately, though, I think they woke up to the wrong issue.
- Posted Oct 13, 2008
When Andrew Bud—an outspoken voice in the mobile content industry and executive chairman and co-founder of mobile transaction network mBlox, a company connecting content providers and mobile operators at the heart of the off-portal experience—waved his arms and declared that mobile content was "boring," "stale," and "sorely in need of a rethink" during a recent industry conference in London, you could feel the shock waves.
- Posted Oct 15, 2008
I have been writing about content management techniques and technologies for EContent since June 2004, when I was 67 years old. Last June, I turned 72 and decided to refocus my energy on my longtime interest, information philosophy. I will tell you something about that in my December column, which will be my last.
- Posted Oct 20, 2008
Recently, I needed to find a house to rent for my folks. I decided to see what I could do online ahead of time. Using the Street View in Google Maps, I could virtually cruise the neighborhood: I could drive up and down the street, look at the neighboring houses, and get a sense of whether this was a place for my parents or one that was better suited for students or folks who keep their cars up on blocks.
- Posted Oct 17, 2008
One of the most interesting aspects of the econtent world today are widgets: third-party applications that companies build to embed into major content platforms. Used by companies to build a brand and share ideas, applications are an overlooked way to deliver content.
- Posted Oct 14, 2008
Four and a half years of columns, on top of a couple of years prior studying content management systems at CMS Review, taught me a lot about how information is created, managed, and published today, especially on the web.
- Posted Feb 09, 2009

Faces of EContent

‘I hope to make a difference for the good.'
- Posted Oct 15, 2008

Case Studies

Allegheny General Hospital, based in Pittsburgh, annually admits up to 31,500 patients and handles roughly 60,000 emergency visits. Founded in 1885, the hospital offers the most advanced care available in a variety of specialty areas, including: cardiology, diagnostic and interventional radiology, emergency medicine, cancer care, and transplant and vascular surgery. Recognized as one of "America's Best Hospitals" by U.S. News & World Report, some sources identify Allegheny General as one of the nation's top hospitals in numerous disciplines such as oncology, neurosurgery, orthopedic surgery, and cardiothoracic surgery. With a long-standing commitment to education and research, Allegheny General maintains ongoing, innovative research studies in the neurosciences, oncology, human genetics, cardiovascular and pulmonary diseases, orthopedics, and
- Posted Oct 17, 2008