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NEWS FEATURES
Effectively targeting specific audiences is one of the leading objectives of online advertisers. Websites have long used demographic information to help advertisers, but the Sept. 15 premier of Bizo aims to make it easier for business-to-business marketers to reach their desired online audience.
On Oct. 1, natural language search company Semantra will release Semantra 2.5 for Microsoft Dynamics CRM. With this new product, Semantra seeks to bring effective, efficient search capabilities to the realm of business intelligence (BI). Semantra 2.5, which sits on top of Microsoft Dynamics CRM, streamlines searching within that enterprise application, with capabilities including summary analytics, linking results back to the CRM, exporting results into Excel, and dynamically adjusting results sets. This set of functions and Semantra's streamlined search interface are designed to simplify business intelligence and analytics so that every member of a sales team, irrespective of their technical expertise, has access to as much valuable BI information as possible.
Can't find video about the latest news without searching dozens of websites? Are you sick of sitting through 5 minutes of an audio clip just to hear the 30 seconds you're interested in? These problems could be things of the past. Last February, Massachusetts-based EveryZing announced the debut of its ezSEO and ezSEARCH, designed to make audio and video content more searchable on the web. In October the company will launch its new media player, hoping to go a step further and change the way users interact with multimedia content.
Those who work in content management systems (CMSs) know that the content creation process can often be time-consuming and unwieldy. Ideally, the best content management system should enable the user to post content to the web seamlessly, without having to click back and forth between different programs. After all, it's difficult—or, at the very least, annoying—to be in two or three places at once. However, as wonderful as this utopian ideal may sound, it is very rarely the case. Web content creators are usually required to collaborate with one another in a wiki, edit images for the web in Photoshop or a similar program, and then upload everything into the CMS. Functionality is lost in the quest for a visually compelling website with top-notch content.
FEATURED STORIES
We find ourselves perched on the crest of a third web wave, one that could take this social web even further by adding a semantic layer, in which the underlying systems begin to have an inherent semantic understanding of the content and take us to what we need without even being told what we want.
Findability is about making information easier to find. After all, if it cannot be found, it may as well not exist. In addition to traditional controlled vocabulary-based indexing, information architecture has evolved to make browsing and navigation methods more effective. "Semantic tagging," in the various ways that it is understood, is a term that describes many of these new (and some not-so-new) findability approaches.
There seems to be a never-ending list of companies experiencing data breaches, which can lead to the theft of information and even identity. Database security is a serious issue that affects every business or organization, and one of the most effective means of database security is good database auditing.
COLUMNS
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FACES OF ECONTENT
"It is challenging to find the best fit for the software."
PRODUCT REVIEWS
Who wouldn't want a reasonably priced, easy-to-learn piece of software that helps you be more productive and less aggravated with information overload? That's what X1 Professional Client does, by creating a database of your hard drive, providing the means to search everything on it and act on the results—immediately.
CASE STUDIES
The World Bank Group was founded in 1944 with the goal of helping developing countries across the globe further develop their infrastructures. Through the technical and financial support the organization provides, World Bank assists these countries with funding (through such means as low-interest loans) to help them build stronger programs in areas such as health and education. Headquartered in Washington, D.C., World Bank has about 10,000 employees across the globe with a membership of 185 countries.
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