October 2008 Issue

News Features

Effectively targeting specific audiences is one of the leading objectives of online advertisers. Websites have long used demographic information to help advertisers, but the Sept. 15 premier of Bizo aims to make it easier for business-to-business marketers to reach their desired online audience.
- Posted Sep 15, 2008
On Oct. 1, natural language search company Semantra will release Semantra 2.5 for Microsoft Dynamics CRM. With this new product, Semantra seeks to bring effective, efficient search capabilities to the realm of business intelligence (BI). Semantra 2.5, which sits on top of Microsoft Dynamics CRM, streamlines searching within that enterprise application, with capabilities including summary analytics, linking results back to the CRM, exporting results into Excel, and dynamically adjusting results sets. This set of functions and Semantra's streamlined search interface are designed to simplify business intelligence and analytics so that every member of a sales team, irrespective of their technical expertise, has access to as much valuable BI information as possible.
- Posted Sep 18, 2008
Can't find video about the latest news without searching dozens of websites? Are you sick of sitting through 5 minutes of an audio clip just to hear the 30 seconds you're interested in? These problems could be things of the past. Last February, Massachusetts-based EveryZing announced the debut of its ezSEO and ezSEARCH, designed to make audio and video content more searchable on the web. In October the company will launch its new media player, hoping to go a step further and change the way users interact with multimedia content.
- Posted Sep 22, 2008
Those who work in content management systems (CMSs) know that the content creation process can often be time-consuming and unwieldy. Ideally, the best content management system should enable the user to post content to the web seamlessly, without having to click back and forth between different programs. After all, it's difficult—or, at the very least, annoying—to be in two or three places at once. However, as wonderful as this utopian ideal may sound, it is very rarely the case. Web content creators are usually required to collaborate with one another in a wiki, edit images for the web in Photoshop or a similar program, and then upload everything into the CMS. Functionality is lost in the quest for a visually compelling website with top-notch content.
- Posted Sep 29, 2008

Featured Stories

We find ourselves perched on the crest of a third web wave, one that could take this social web even further by adding a semantic layer, in which the underlying systems begin to have an inherent semantic understanding of the content and take us to what we need without even being told what we want.
- Posted Oct 02, 2008
Findability is about making information easier to find. After all, if it cannot be found, it may as well not exist. In addition to traditional controlled vocabulary-based indexing, information architecture has evolved to make browsing and navigation methods more effective. "Semantic tagging," in the various ways that it is understood, is a term that describes many of these new (and some not-so-new) findability approaches.
- Posted Sep 22, 2008
There seems to be a never-ending list of companies experiencing data breaches, which can lead to the theft of information and even identity. Database security is a serious issue that affects every business or organization, and one of the most effective means of database security is good database auditing.
- Posted Sep 25, 2008


A former EContent assistant editor, Kinley Levack, forwarded me an August column from The New York Observer, The Media Mob. Her email bore this subject line: "I will always think of you when I hear this phrase …" Alas, the column was not about the most inspiring bosses ever. In fact, it was about "The New Media Religion: ‘Platform Agnostic.'"
- Posted Sep 16, 2008
Sometimes we get ahead of ourselves in the digital dreams business. We fantasize so extravagantly about the future shape of a technology that we miss some of its more relevant and mundane uses here and now. Take virtual worlds. Environments such as Second Life promised online immersion where realistic avatars moved through 3D space and ultimately enhanced everything from the media viewing experience to shopping.
- Posted Sep 19, 2008
I knew that price wouldn't last, but I became hooked and since then I've renewed every 2 years, including the digital edition. However, this year's bill gave me a case of sticker shock at nearly 30 times the original teaser price. I've already switched several of my other print publications to digital, and I suspect pricing is going to strongly encourage more digital switching.
- Posted Sep 29, 2008
Over the last 2 years, it seems to me that increasingly the intranet is becoming the gateway to a significant proportion of the information assets of an organization. This is especially the case if portal technology is being used as an application integration platform. However, enterprise search is starting to do the same thing for more conventional CMS-based intranets. As a result, the borders between an intranet and other information platforms such as document management are becoming increasingly blurred.
- Posted Sep 24, 2008
I have had an opportunity to casually explore the attitudes of hundreds of large and small companies whose employees attend my New Rules of Marketing seminars and keynote speeches. Through my process of very unscientific questioning, I estimate that more than 25% of companies block employee access to YouTube, Facebook, and other social networking sites.
- Posted Oct 06, 2008

Faces of EContent

"It is challenging to find the best fit for the software."
- Posted Sep 25, 2008

Case Studies

The World Bank Group was founded in 1944 with the goal of helping developing countries across the globe further develop their infrastructures. Through the technical and financial support the organization provides, World Bank assists these countries with funding (through such means as low-interest loans) to help them build stronger programs in areas such as health and education. Headquartered in Washington, D.C., World Bank has about 10,000 employees across the globe with a membership of 185 countries.
- Posted Sep 25, 2008