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NEWS FEATURES
Google Friend Connect lets websites grow traffic by adding social features simply by adding a few snippets of code—no programming necessary. Social features are chosen from a catalog of widgets on the Friend Connect website that enable an end-user website to engage more people.
With its unique publishing and editorial structure, and limitless topical scope, Wikipedia traffics a huge amount of information. Out of more than 2.3 million entries in English, the mere presence of some entries is enough to offend certain groups.
In an age when most information is transmitted digitally and most digital information takes the form of words and letters projected on a computer monitor, the visually impaired may often feel hopelessly and helplessly left out in the cold. The National Information Standards Organization (NISO) is taking efforts to ameliorate this all-too-common problem by launching the DAISY Digital Talking Book, a centerpiece for a free, downloadable plug-in to provide feature-rich, structured information for individuals who are blind or print-disabled.
BudgetTravel.com has begun incorporating social media tools into its online experience, with the aid of the on-demand social media platform KickApps. Visitors to the site now find that they have several creative ways to share their travel advice with one another, and they can even make an impact on the print edition of the magazine.
FEATURED STORIES
Blogs have come a long way from their earliest manifestations as little more than the online journal entries of individuals wearing bunny slippers while typing away on a home computer. These days, traditional media companies are still struggling to figure out how to leverage the innate characteristics of blogging—immediacy, focus, global reach, interactivity—in a way that will complement existing media channels.
As Web 2.0 tools have developed, audiences have grown to expect to be involved. While many new businesses have developed around this idea, traditional media has had little choice but to jump on the bandwagon. The results have been mixed, but companies new and old are finding ways to leverage community for content and revenue.
My plan was to pick up a few different e-readers, play with them for a while, and then happily give them back. This plan has backfired. My name is Sherry. I am a Kindle-aholic. This is my story.
COLUMNS
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FACES OF ECONTENT
"My job is to translate their knowledge and expertise into the information that our customers need."
PRODUCT REVIEWS
There's a lot to like about this online project management software. Wrike is reasonably priced and easy to use, but without offline capability and lacking in some basic functionality such as recurring tasks and the ability to add a time to a task, it still has room for improvement.
CASE STUDIES
Upon noticing the high rates of international traffic on its social networking site, the hi5 team decided to offer a plethora of international languages. The company started off by adding German, French, and Spanish, but it soon grew dissatisfied with its translation vendor. In September 2007, hi5 turned to Lionbridge for help.
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