March 2008 Issue

News Features

Humans, by nature, are social beings. Teenagers, by nature, are social machines. The advent of online social networking giants Facebook and MySpace—among others—has reshaped the face of a mainstay within teenage culture: socializing. A new study released by the Pew Internet & American Life Project, "Teens and Social Media," shows that teens today are more connected than ever, and with the help of the web, they will become even more intertwined.
- Posted Feb 22, 2008
The 27 European Union Member States don’t just have a variety of national languages; their markets and laws are equally diverse. As the internet and mobile communication devices become ever more popular, these countries face a new conundrum: how to protect creative online content and make it available to all EU citizens. Content developers and the online industry are unable to take full advantage of the potentially huge EU market and consumers are missing out on a wide range of online content.
- Posted Feb 29, 2008
Javien, Inc. is a well-known provider of content commerce technologies, primarily because of its platform product, Javien Digital Payment Solutions (DPS). The technology is aimed primarily at new media companies, such as digital music sites, to deploy and manage subscriptions, pay-per-view, downloads, micropayments, and alternative billing. In late January, the company announced the release of its New Media Payment Gateway, a product that allows customers to directly process payments for their content.
- Posted Feb 12, 2008
The Ladies Who Launch team views social and online networking as a necessary component for business today. However, unlike many social networking sites, this one relies on paid membership to sustain its business model. The benefit of a paid membership, according to site co-founders Victoria Colligan and Beth Schoenfeld, is that it helps ensure an elite and quality-controlled social networking site.
- Posted Mar 10, 2008

Featured Stories

Out on the limitless frontiers of the wild wild web, the right to privacy can’t always be enforced for the simple reason that the existing laws don’t apply to this new medium, or the medium is just evolving too quickly for the laws to keep up. The other side of this issue is that the notion of privacy is evolving itself as web users increasingly live public lives online. So where's the harm in exchanging just a bit of data for content online?
- Posted Feb 26, 2008
Offering a variety of gateways to access—from the familiarity of a web browser to the hand-held reader in an easy chair-—ebooks are here to stay. However, as the market matures, they continue to change … and to change the way we think about their print counterparts.
- Posted Mar 06, 2008
Given the wide range of content and the many different objectives, it is difficult to evaluate the return on investment (ROI) on content. One way to get a handle on this information is to use web analytics software to help you identify a range of metrics that, depending on your goals, help you decide if you are getting a decent ROI.
- Posted Mar 04, 2008


I threw away my dictionary. Tossed it. Considered my cluttered desk and decided it was time to take a critical look at what was crowding this valuable real estate. I gathered a stack of books I've always kept near at hand and, as I wiped the dust off of them, came to the realization that, while I look up the occasional tricky bit of grammar in my tiny, trusty Strunk & White's The Elements of Style, I literally haven't used my dictionary or thesaurus in years.
- Posted Feb 19, 2008
I admit that I have been a longtime skeptical observer of the digital magazine format, although 6 or 7 years after its introduction the platform is getting some traction with readers and publishers. Generally designed as facsimiles of printed periodicals, the digi-mag always seemed to fill an unnecessary niche between old and new media, between physical magazines and websites. It has the interactivity and rich media potential of a digital product (hot links, embedded multimedia), but it retained the lush design sense of print. But was this a solution in search of a problem?
- Posted Feb 19, 2008
For me, one of the most important insights that the Intranet Leadership Forum brings to intranet development is the need to make incremental improvements that bring visible and tangible benefits to a group of employees. Much of the discussion at the most recent Leadership Forum was about how to go about identifying the need for such improvements.
- Posted Feb 22, 2008
The Pulp and Paper Products Council reported recently that more than 900,000 tons of newsprint were produced in June. In the U.S., 55 million newspapers are sold each day. That’s a lot of trees to cut down, process, print, and deliver, with lots of fossil fuels consumed in the process. What is the alternative—move everything to the web? Broadband isn’t always available (certainly on the DC Metro), so this would limit content access. Web delivery isn’t completely eco-friendly either. Estimates of our total national energy bill devoted to information technology range up to 14%. Unlike your laptop or refrigerator, web servers must run continuously.
- Posted Mar 11, 2008
I have strong evidence that “negative” headlines often generate a lot more clicks than “positive” ones. Why do tabloid newspapers put scandals on the cover? Because those big, fat, nasty headlines sell newspapers. Several of my blogger friends have experimented with negative headlines with fascinating results. For example, Jonathan Kranz, a freelance copywriter who works with companies to create marketing materials has a link on his site “Important Reasons NOT to Hire Me.” Here are some of the reasons: “You like jargon,” “You want to play it safe,” and “You like vague messaging.” Kranz says the negative word “NOT” attracts attention.
- Posted Feb 22, 2008

Faces of EContent

‘We want a one-stop shop for ordering.'
- Posted Mar 04, 2008

Case Studies

Attenex provided SQ Global the opportunity to address efficiency, productivity, and quality control measures in just one product. SQ Global primarily used Attenex’s Document Mapper.
- Posted Mar 04, 2008