March/April 2017 Issue


News Features

Publishers gave a lot of blood, sweat, and tears getting their content up-to-speed on mobile over the past few years. Now, things are getting audible with speakers such as Amazon's Alexa-powered Echo and Google Home, featuring Google Assistant. And, according to experts, publishers have to adjust. To do otherwise is to risk being drowned out by the sound waves of competitors and overlooked by consumers eager for immediate gratification audio.
- Posted Mar 06, 2017
Over the past couple of years, the state of print and digital distribution has felt very similar to a busy cloverleaf highway intersection, with eight lanes speeding in every direction. There were print magazines and newspapers that moved to digital distribution only. Others maintained a print presence, but reduced their frequency in favor of an amped-up digital presence. Roaring into action from the opposite direction were digital publications introducing, or reintroducing, print. The options are endless.
- Posted Apr 10, 2017

Featured Stories

It's not easy taking information across borders. That's particularly ironic in a digital environment where the ability for information to cross borders is relatively seamless. For media companies, simply being in the digital environment where content can technically be accessed globally does not mean they are global media companies.
- Posted Mar 13, 2017
Identity theft and credit card fraud make the headlines for their damage and deception, but there's another putrid kind of fraud that, according to Hewlett Packard Enterprise's "The Business of Hacking," requires less risk and effort and has a higher payout potential: ad fraud. The chicanery is rampant throughout the digital advertising ecosystem and has many different varieties. And while it's true that many players in the supply chain have incentives to ignore the problem, there's a growing momentum to stop ad fraud's costly creep.
- Posted Apr 03, 2017
In many ways, much of the work of an influencer campaign falls on the shoulders of the influencer—the one actually creating the content—but that doesn't mean there isn't work to be done on the brand's end. Here are five steps to make sure your influencer marketing is a success.
- Posted Apr 17, 2017

Columns

Fake news isn't new, but for most of history, it has been the province of conspiracy theorists and weird family members with a chip on their shoulder. Before the web, the only way you would run across these kinds of stories was to buy a National Enquirer at the checkout stand. Stories about Elvis living a secret life as a scuba instructor in Belize had little consequence. But one of the unintended consequences of the democratization of information on the web is that it gave a wider platform to fake news.
- Posted Mar 07, 2017
At the beginning and end of each year, we see the emergence of thoughts about what was achieved and how to excel going forward. While better, faster, or cheaper are recurring considerations, the near future may be defined by "connecting for growth." Leaders and players in the global marketplace should keep delivering on that mantra. New and ambitious global challengers should adopt it sooner rather than later. Connections are the name of the game. Here are a few words of advice for trendsetters.
- Posted Mar 21, 2017
The rapid advance of ad-blocking tech turns up the pressure on content owners to seek more engaging and effective ways to monetize their assets. While the results of strategies aimed at delivering content and communications aligned with our context in the mobile moment are impressive, the progress is overshadowed by the steep decline in digital advertising revenues.
- Posted Mar 28, 2017
Big Data and journalism are becoming inextricably linked. Currently, we seem to be embarking on the slippery slope of presenting statistics and data analysis as solid evidence, sans clarification or context. Even Nate Silver of the FiveThirtyEight website, after putting Donald Trump's chances of becoming the Republican nominee at 12% to 13%, waited to clarify the rationale behind the prediction. To some, a U.S. presidential election feels life-altering. That is literally the case when data are being run through algorithms and used to make decisions, such as mortgage qualification or university admittance.
- Posted Apr 11, 2017
Not long ago, I went to a gig at London's Eventim Apollo—the iconic music venue famed for hosting David Bowie's farewell appearance as Ziggy Stardust. But I wasn't there to see a singer or a band. I was there to see DanTDM—the YouTube star and darling of the tween demographic—who was on the final leg of his first live tour.
- Posted Apr 18, 2017

Faces of EContent

As the executive editorial director for SheKnows Media, a digital media company with a mission to inspire women, Julie Ross Godar leads community content on sheknows.com and blogher.com.
- Posted Mar 03, 2017

Case Studies

Content marketing is hot, but many companies find that actually producing quality content on a regular basis takes too much time. Similar to those companies, Envoy wanted to give back to its customers by creating engaging, useful content in the form a podcast, but the small 37-person team didn't have the resources to spare for in-depth content marketing efforts.
- Posted Mar 20, 2017