June 2016 Issue


Featured Stories

Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to get the word out about their products and services. Additionally, Google has tinkered with its algorithms to provide SEO rewards to those who can supply rich, varied, and original content on a regular basis. And so, demand for talent has outstripped supply.
By - Posted Jun 06, 2016
In theory, marketing in 2016 should be a breeze, as companies have access to an unprecedented amount of data about customers, both current and future. But using the data to improve the customer experience requires the right tools. Enter marketing cloud software vendors, which offer solutions that promise marketers a more comprehensive way to reach customers. And yet, companies of all sizes are finding that choosing and using a marketing cloud platform is not a trivial matter, and obtaining and successfully implementing the right one could mean the difference between marketing success and marketing mediocrity.
By - Posted Jun 20, 2016
Digital experience management (DXM) connotes the coming together of strategy, technology, and process to provide the True North of highly satisfying digital interactions to customers. This fundamental notion of DXM remains relevant across industries, including nonprofit organizations (nonprofits)-although your DXM priorities, approach, and techniques may vary based on your core mission and goals.
By - Posted Jun 15, 2016

Faces of EContent

As lead virtual reality (VR) engineer of Littlstar, a global network dedicated to immersive 360-video and photos, Charles Kelly is responsible for the development of all VR applications across the various makes and models of VR headsets. "My job is to make sure the Littlstar video applications can be viewed and used on multiple technologies and VR platforms," Kelly says. "There are several different headsets currently out in the marketplace to view these VR, 360-videos, and we want to be accessible and at the forefront of all of them."
By - Posted Jun 03, 2016

Case Studies

Briggs & Stratton, similar to all companies, depends on customer satisfaction to succeed. As such, it was looking for a better way to get feedback from the users of its products.
By - Posted Jun 08, 2016