May 2016 Issue


Featured Stories

When you think about social media stars, you might think about teenagers on YouTube or the Kardashians on Instagram. But there is a whole other world out there of people who share their expertise and express their creativity through social channels and make a living from it. People such as Tati Westbrook. She's the makeup artist and stylist behind GlamLifeGuru, a YouTube channel with 1,167,897 subscribers (as of this writing), where she posts beauty product reviews, tutorials, hauls, and more.
By - Posted May 04, 2016
We've been hearing a lot of new titles in and around the digital content space during the past few years: chief content officer, chief digital officer, and so on. We often hear these names associated with upstart brands, but in 2015, Andy Goldberg was named GE's first chief creative officer. "This position was created as the landscape of marketing continues to evolve," says Goldberg. "We, as a company, need to stay ahead and have new perspectives on how to lead our brand." So after serving as the creative director for GE-easily one of the most well-known brands in the country, if not the world-Goldberg made the leap to the C-level suite.
By - Posted May 11, 2016
My aim is always to help our readers understand how to evaluate tools within the context of their particular needs and goals. One of the ways we do that is through EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and to our contributors to find out what products are helping content creators of all kinds stay on top of their game. I hope that you find these tools as interesting and as potentially helpful as I do!
Posted May 02, 2016
Thanks to an increased selection and availability of production tools, creating videos has never been easier. Both individuals and brands with even the most beginner-level skills can produce attractive, quality content with little more than a smartphone camera and some free editing software. But until recently, setting up a video subscription service to distribute that content to audiences was a different matter entirely.
By - Posted May 09, 2016
Digital experience management (DXM) refers to the combination of strategies, technologies, and business processes to provide highly engaging and satisfying digital services to customers. Across industries, DXM increasingly holds the keys to competitive differentiation and customer retention. DXM has a particular urgency for the financial services sector with the entry of new digital native rivals. This article focuses on retail banks, insurers, credit card companies, and other business-to-consumer (B2C) financial services organizations.
By - Posted May 18, 2016

Columns

Banner ads are outdated. Content marketing is king. Ad blockers are the wave of the future. Digital marketing is dead. You've probably heard all of this before and are not really sure what to make of it. To paraphrase Mark Twain, the reports of the death of digital marketing have been greatly exaggerated.
By - Posted May 24, 2016
The Paris terrorist attacks in November 2015 caused a seismic shift in many areas, including media discussions of Big Data, which now focus on the Internet of Things (IoT). At first, it may seem difficult to understand how the IoT and terrorism are related, but security involves both a nation's borders and its data. These concerns are prompting new conversations about the IoT's role in the future of the Big Data landscape.
By - Posted May 10, 2016
Gasp. Your new columnist comes out of the gate writing as frisky as all get-out. Bear with me. We'll keep our hands to ourselves. I simply want us all to commune on the idea behind The Touch Factor. When we write copy or create content of any kind with the intention of getting people to act, we're only going to succeed when we make them feel something.
By - Posted May 17, 2016

Faces of EContent

Working at Localytics, which provides an analytics and marketing platform for mobile and web applications, Matt Kaminski sees his role as senior manager of marketing analytics and operations as threefold. "First, I ensure we have the systems, technologies, and processes in place to measure and analyze our entire marketing funnel," he says. "I also try to make the data and insights we're gleaning from these systems accessible, so insight sharing and good decision making can happen quickly."
By - Posted May 06, 2016

Case Studies

With smartphones--and, more specifically, mobile apps--becoming more and more ubiquitous, Houston Public Library wanted to offer an engaging experience to compete with the non-library digital resources that mobile users frequently rely on for their information needs. Simply put, the library needed an app.
By - Posted May 25, 2016