December 2015 Issue

Featured Stories

The EContent 100 list of companies that matter most in the digital content industry is now in its 15th year. We added new judges and new categories. As a result, there are many new companies on the list. Among other changes this year, we thought it was important to recognize digital marketing technologies in their own category.
Posted Dec 01, 2015
An introduction to the EContent 100 judging team, and the list's categories.
Posted Dec 01, 2015
The EContent team suggests some sites, projects, and resources ?that, while outside the scope of the EContent 100 list, are worth a closer look.
Posted Dec 04, 2015


The automated buying and selling of media inventory ("programmatic media") is creating a revolution in advertising. From 2013 to 2015, according to eMarketer estimates, programmatic ad spending in digital display has skyrocketed from about a quarter (24%) of the total digital display ad spend in the U.S. to slightly more than half (55%). From 2013 to 2015 (also according to eMarketer), programmatic digital video ad spending in the U.S. has risen from just 5% in 2013 to 28% in 2015, and it is expected to hit 40% in 2016.
- Posted Dec 03, 2015
Our industry has been at a crossroads for a number of years. We are tasked with aligning evolving technologies with the humans that interact with those technologies. In my previous column, I discussed how we're constantly lured into a false sense of security with a preponderance of tools that should make our lives easier-but, in truth, either duplicate effort or perpetuate poor digital behaviors. No matter how many tools we use to wrangle content, we still have one constant that is very much a variable: people.
- Posted Dec 18, 2015
In 2008, when Seth Godin, marketing wizard, proclaimed that "content marketing is all the marketing left!" it was not a signal to brands and companies to create and distribute reams of messaging disguised as content to their target audience. But in many cases, that is exactly what happened.
- Posted Dec 11, 2015
Fast-forward to the 2015 London Fashion Week and it certainly looked as if the industry had more than caught up, with wearable technology leading the way. British designer Henry Holland collaborated with Visa Europe to kit out VIPs attending his House of Holland show with wearable payment technology in the form of a ring. The rings, designed by Holland, included integrated near field communication (NFC) payment technology, enabling the lucky few to purchase items directly from the catwalk.
- Posted Dec 22, 2015
The online video industry had a very impressive year. With YouTube's 400 hours of content uploaded every minute and Snapchat and Facebook's 4 billion video views per day (each!), digital video is only getting more popular. While individual milestones are important, so are the overarching trends in the online video industry as it moves forward.
- Posted Dec 15, 2015
Avid travelers have a unique lifestyle. They're curious. They're adventurous. And most of all, they value the experience of travel. Marriott rents hotel rooms. Or does it?
- Posted Dec 08, 2015
The last quarter of 2015 saw a flurry of notable media acquisitions. Time, Inc. shelled out a reported $20 million for Zooey Deschanel's HelloGiggles in October-and was also rumored to be circling Jane Pratt's xoJane, ready to make another purchase. A week or so before those announcements hit the street, Condé Nast bought Pitchfork. If you don't already see the trend, I'll spell it out for you: Old-media companies with big money are buying upstart digital media properties.
- Posted Dec 01, 2015
Back in the golden days of tech blogging, there were a handful of intrepid entrepreneurs who started successful tech blogs. It was an easier undertaking back then. Today, it takes cash to scale, and even strong brands struggle to keep up.
- Posted Dec 28, 2015
For as long as I have been covering digital media, the paid content question has been relentless. Will consumers ever really appreciate and pay directly for the costly journalism they crave? There have been many encouraging but false starts.
- Posted Dec 17, 2015