March 2015 Issue


News Features

Smartphones, tablets, and other devices have made it easier than ever to tap into on-demand digital music and online radio. But more convenient consumer access to streaming audio causes a conundrum for artists, content creators, and publishers seeking to be fairly compensated for their efforts.
By - Posted Mar 09, 2015
It seems that Hollywood is starting to catch on to what many viewers already know: Some of the best shows on TV are not on a network; they're streaming over your internet connection. Shows such as House of Cards and Orange Is the New Black from Netflix have been capturing people's imagination for years, although major awards have often eluded them. But in the first months of 2015, one announcement after another pointed toward a sort of streaming content renaissance.
By - Posted Mar 30, 2015

Featured Stories

Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.
By - Posted Mar 02, 2015
Amy Ruell has been blind since birth, but software programs called screen readers help her read web content-that is, if websites are created in a way that makes their information accessible and usable for her, which is not always the case. Sometimes, sites that constantly refresh aren't coded right, and every page refresh causes her screen reader to start going through the page all over again. Some sites don't have properly tagged headings or descriptive links to help her find what she needs quickly; others are too cluttered with ads.
By - Posted Mar 23, 2015

Columns

It's no secret that spending on digital advertising is on the rise. In 2014, it accounted for 24% of total ad activity, according to Forrester Research, and will overtake television in 2016. These are meaningful data points and statistically support the notion that a massive shift is underway in the advertising business.
By - Posted Mar 03, 2015
For traditional print media, the digital revolution has been a full-frontal assault on the fundamentals of their editorial and business models. Digitization has been a disaster for most of these companies. So it is noteworthy that one of the oldest magazines in the U.S.--The Atlantic--is among the handful that are truly thriving.
By - Posted Mar 10, 2015
This month, I finally pulled the plug on the dead-tree version of my Sunday paper. I meant to do it for months, but at long last, I couldn't stifle the guilt for even one more second. It was too sad to watch while the paper slowly rotted at the end of the driveway or simply ended up--unread--in my recycling bin every week.
By - Posted Mar 17, 2015
For a while now, I've been asking people the same question over and over: "Why does anyone still pay for a DVR?" At first, the answer probably seems obvious. "A DVR allows me to save my favorite shows to watch later, at my convenience," you say. And that's true. But when you take a closer look, the actual value proposition is not so clear cut.
By - Posted Mar 24, 2015

Faces of EContent

Frank Taylor works as a senior front-end developer at Tahzoo, a customer experience agency offering research and content strategy solutions to Fortune 500 companies. In his role, Taylor says, "I work with both internal and external customers to provide front-end architectural guidance on SDL Tridion."
By - Posted Mar 06, 2015

Case Studies

Author Rich James wanted to use existing technology to write fiction in a way that he hadn't seen done before-with hyperlinks embedded in the story, directing readers to external sites that enhance the story being told. "From the perspective of an author, I wanted to show that by using new technology interactively/innovatively an author could publish their work and stand out-and continue to stand out-in an overcrowded marketplace," James says.
By - Posted Mar 16, 2015