January/February 2007 Issue


News Features

With the rise of online classifieds, the internet is often seen as a direct competitor to local newspapers. However, in order to survive, many news organizations are figuring out that the internet actually needs to become a trusted ally.
By - Posted Jan 16, 2007
Since its founding in 2001, the main goal of ediscovery company Attenex Corp. has been to increase the efficiency of legal professionals during the ediscovery process. The company is now positioned to help its customers abide by new federal rules as well.
By - Posted Jan 18, 2007
Thumbnails could become a new source of livelihood for web publishers who opt to work with PixsyPower—a new monetized image and video search program launched by the Pixsy Corp. in December. Having powered visual search for companies such as PureVideo and Info.com, Pixsy decided to expand its service and provide its platform to anyone with a web page.
By - Posted Jan 25, 2007
In order to keep up with the challenges and emerging needs of business organizations, ClearStory Systems has introduced PowerDeck, a new addition to the company’s suite of solutions for managing digital assets.
By - Posted Jan 30, 2007
It may be important for user-generated content (UGC)/search provider GooTube to reach out to major copyright owners in order to avoid major lawsuits. But it’s equally important for content producers to take some initiative and secure rights management into their content as well.
By - Posted Jan 23, 2007

Featured Stories

Businesses today face a monumental challenge trying to contain and secure confidential content in a high-tech enterprise setting. With more content in motion via email and a variety of devices, the need has never been greater to develop policies and employ solutions to protect sensitive information.
By - Posted Jan 19, 2007
Every corner of the web and enterprise technology spectrum is trying to cash in on the Web 2.0 promise (and hype). In the not-so-distant future, your office network might look a little less like Windows Office and a little more like MySpace.
By - Posted Jan 26, 2007
Looking for a cost-effective way to get new customers for your content? Using public search engines effectively should be your first step. Increasingly, customers are finding companies and products by starting with one of the major search engines. You need to pave the path that will get them to yours.
By - Posted Feb 02, 2007

Columns

Maybe it is the nature of publishing, but I don't remember ever working in the same office with every member of my team. I've witnessed the evolution of digital collaboration first hand and with hands on: from taking typewritten copy from writers and keying it into a Verityper all the way to building and using wiki workspaces.
By - Posted Jan 16, 2007
I seem to be turning into the User Interface Police. I am sure that, back in 1982 when they wrote the user manual for my “Generation II” microwave, pushing nine buttons just to set the clock made perfect sense. The UI Police will let these folks get off with a warning—it was written in 1982, after all. I had hoped that household appliance manufacturers had gotten a clue in the last two decades, but my spiffy new vacuum cleaner came with a 40-page manual, complete with obscure line drawings and text in 9-point font. Evidently, there is still a need for good user-manual writers. In my work, however, I’m now on the other side of the equation.
By - Posted Feb 02, 2007
In a classic high school essay, you are asked to find the similarities and differences between two things. In your current job, you may be asked to compare and contrast content management systems, probably the one you are using now and the new one being promoted by the boss’s brother-in-law, or worse, the one already purchased by the boss and installed by IT.
By - Posted Jan 30, 2007
Users can’t buy content if they can’t find it, so an increasing number of mobile operators and content providers are scrambling to offer search capabilities, as well as an array of tools to encourage users to explore more of the content at their fingertips. The raft of recent announcements, involving market giants like Google, Yahoo!, Microsoft, and a growing number of white-label search providers including InfoSpace, Fast Search & Transfer, Medio Systems, and JumpTap shows that carriers and content companies are excited about mobile search.
By - Posted Jan 19, 2007
The web has transformed the once lowly news release into a strategic marketing tool used by thousands of smart organizations to reach buyers directly. What was once a paper document (typically sent via fax and only to journalists) has morphed into a way for marketing and PR people to deliver messages directly to consumers and professionals alike. Now, the challenge is to write and distribute a release that will be read by all kinds of people with access to news releases online, not just a handful of journalists.
By - Posted Jan 25, 2007
Behavioral targeting is the hot topic this year among publishers and advertisers, and for good reason. I have been covering this approach to online advertising since core providers like Revenue Science and Tacoda emerged several years ago. The dark art of behavioral ad targeting (“BT” in the trade) started out as a hard sell because it was the kind of web technology that was difficult for clients to see in action and it relied on following users with ads in a way that feels a little creepy. BT may actually represent the natural evolution of interactive marketing, because it takes information from a user (her recent browsing patterns) and feeds back to her ads that are more relevant to her immediate needs and interests.
By - Posted Jan 23, 2007

Faces of EContent

“I help people from the planning phase through to the actual implementation.”
By - Posted Jan 23, 2007

Case Studies

Latitude Consulting helps the Chrysler Group upgrade its Learning Management System and improve the way it administers dealer certification and training programs to provide better web access, scalability, flexibility, and control.
By - Posted Jan 30, 2007