May 2014 Issue
There is no denying that social media has profoundly changed the way people communicate with family and friends and the way businesses interact with customers--as well as prospective clients. What you may not have noticed is the way that the increasing popularity of social networks as a gateway to the wider web has changed online video and the way we consume it.
By Chris Seymour
Posted May 12, 2014
Content personalization on the web is quickly becoming the standard. Amazon and Netflix have mastered it, presenting product or content suggestions so enticing it's as if the companies can perform black magic by reading consumers' minds. Research shows that personalized content done well can make websites more sticky and dramatically increase sales. But experts say that good content personalization is much harder than it looks. And yet, most customers seem to crave personalized content, and retailers see gold in the tactic, which means that its usage will only increase.
By Robert Springer
Posted May 26, 2014
If you work in the digital content industry, you probably rely on dozens of tools to get your job done. As the list of available tools of the trade grows, it becomes more important to differentiate between the products that get the job done and the products that are identifying the trends impacting the industry and making sure that—to paraphrase hockey player Wayne Gretzky—they skate not to where the puck is, but to where it is going. Here at EContent, we turned to our inboxes, to our coverage, and to our contributors to find out what those trendsetting products are in 2014. We looked across the spectrum, but we were especially heartened to see the number of tools aiming to help publishers deal with data, manage the total web experience, and find new ways to monetize content. We hope that you find these tools as interesting and as potentially helpful as we do! —Theresa Cramer, Editor
Posted May 05, 2014
It is one thing to talk about trends affecting the digital content industry, but it's something completely different to be one of the people whose job it is to bring those trends to life. From Big Data to content marketing, EContent talked with three people who exemplify what it means to be working in digital content today. Today we profile a Big Data expert: Vikram Somaya, General Manager, WeatherFX.
By Theresa Cramer
Posted May 07, 2014
It is one thing to talk about trends affecting the digital content industry, but it's something completely different to be one of the people whose job it is to bring those trends to life. From Big Data to content marketing, EContent talked with three people who exemplify what it means to be working in digital content today. Today we profile a brand journalist: Michelle Manafy, Editorial Director, Online Publishers Association.
By Theresa Cramer
Posted May 14, 2014
It is one thing to talk about trends affecting the digital content industry, but it's something completely different to be one of the people whose job it is to bring those trends to life. From Big Data to content marketing, EContent talked with three people who exemplify what it means to be working in digital content today. Today we profile a social media star: Greg Bedard, Senior Writer, theMMQB.com.
By Theresa Cramer
Posted May 21, 2014
What child hasn't become immersed in a picture book, fervently wishing the characters could come to life? In the past, a child sitting on the floor with a book, talking to the characters and imagining that they had come to life might have been considered fanciful, but the connection with imaginary characters is a rite of childhood. It's a fantasy that has been conveyed through movies such as 1994's The Pagemaster, starring Macaulay Culkin. Today, thanks to HTML5, these fantasies have become reality, literally making it possible for the characters and scenes in books-ranging from children's stories to business tomes and textbooks-to emerge from the "page" and spring to life in full color, image, movement, and sound.
By Lin Pophal
Posted May 19, 2014
If you're looking to create online videos, there's no better time to do so than now. According to a study from Pew Research Center, internet users doubled their sharing and viewing of video in 2013. And the video industry is only slated to grow with the increasing adoption of HTML5.
By Bree Brouwer
Posted May 28, 2014
I love browsing in independent bookstores, and close to my home on the south coast of England is an outstanding example. The Hayling Island Bookshop is run by Marie Telford. She is also a member of the advisory panel for the U.K.'s Independent Booksellers Forum, regularly meeting other independent booksellers to share experiences and ideas. She recently found herself being lauded for her possible "quote of the year" when she was asked by The Bookseller for her predictions for 2014. Her forecast? Independent bookshops "will invest in small, roof-mounted, surface-to-air missile defence systems to defend themselves from passing airborne book delivery drones."
By Katherine Allen
Posted May 06, 2014
As a thought leader in the content industry, I'm provided with many opportunities to wax poetic on the virtues of starting a content project with a strategy. From conferences, to webinars, to columns in magazines such as this one, I've spent the past decade evangelizing the methods, standards, and tools required to help organizations efficiently and effectively deliver the right content to the right audience, anywhere, anytime, on any device.
By Scott Abel
Posted May 13, 2014
Commerce is a race. Hopefully, a race to the top, but for some, it's a race to the bottom. Seth Godin has written about the race to the bottom multiple times. He states that "the problem with the race to the bottom is sometimes you might win." And he doesn't mean that as a good thing. "Someone," he says, "will always find a way to be cheaper or more brutal than you to win. You might make a few more bucks for now, but not for long and not with pride." Profound words from a smart marketer.
By Drew Bedard
Posted May 20, 2014
All of a sudden, I was seeing subscription services everywhere. I started paying attention to the advertisements on my podcasts for Dollar Shave Club. I decided to take Groupon up on an offer for a subscription to the Sunday edition of The Hartford Courant. And because of my new interest in this particular business model, Google and Facebook started serving me ads for more subscriptions that I didn't know existed. As I thought about what seems to be a subscription renaissance, I found myself wondering why so many newspapers seem to be having difficulty with that old subscription model while other companies seem to be blossoming under it.
By Theresa Cramer
Posted May 22, 2014