December 2013 Issue


Featured Stories

The 2013-2014 EContent 100, a list of the 100 Companies that Matter Most in the Digital Content Industry.
Posted Dec 02, 2013
The EContent team suggests some sites, projects, and resources that, while outside the scope of the EContent 100 list, are well-worth a closer look.
Posted Dec 06, 2013

Columns

Earlier this year, news came out that Congress was trying to write a shield law to "protect" journalists. This probably sounds reasonable to you, even altruistic, but the question remains: Why shield journalists at all? We have a shield law that covers all speech. It's called the First Amendment.
By - Posted Dec 03, 2013
This is the third in a series of columns assessing the readiness of text and social analytics to play a productive role in enterprise solutions. In this column, I assess approaches to acquire analytics applications when dealing with a common institutional barrier: the chief information officer (CIO).
By - Posted Dec 10, 2013
In a typical information management technology project--be it ECM, CMS, or DAM--you, as a customer, are bound to deal with vendor services. Here are a few pointers to consider and pitfalls to avoid. First and foremost, you will be spending a lot of money on vendor professional services. Usually, customers spend more on services than software, often three times as much. To meet customers' consulting needs, most vendors maintain their own professional services (PS). There are others as well that also (or instead) may have services through a partner channel of integrators, consultancies, and resellers who can help customers implement the package.
By - Posted Dec 17, 2013
In my December 2012 column, I discussed the importance of real world/virtual world connections and the way in which digital sales of Fifty Shades of Grey had seeded and driven massive print sales. Fast-forward 12 months, and charity shops in the U.K. are grappling with a glut of donated unwanted copies of Fifty Shades, which cannot be recycled and which no one wants to buy.
By - Posted Dec 24, 2013
Is mobile apps become the way your audience prefers to access information and content, emerging as an effective way to encourage engagement and build lasting loyalty, it has never been more important for content providers to monitor just how well (or not) their apps are performing. Indeed, the advance of apps-for smartphones, tablets, and even TVs-is redrawing the boundaries of what people can do on the device of their choice. While you need to focus your resources on developing a mobile app experience that delights your customers, you are also under increased pressure to meet (and exceed) customers' expectations that the mobile experience will beat the one delivered by their desktops.
By - Posted Dec 12, 2013
As has been the custom in this column since before I went gray, we end the year and our EContent 100 issue with a peek into the revenue-generating models that will dominate the coming year. Content is faced with an acute problem: The advertising support on which it counted is veering noticeably into marketing budgets and especially their own content projects. This has been a long time coming (a decade, in fact), but only now are we seeing publishers panic enough to commit to some radically different models or take the ones that have been out there for a while more seriously. A din of good and bad ideas rather than a clear direction is what we will get in 2014.
By - Posted Dec 13, 2013
The battle for marriage equality-the ability for people of the same gender to legally wed-is being fought in courtrooms around the U.S. and beyond. Fourteen states, the District of Columbia, and five Native American tribes in the U.S. allow people of the same sex to marry. The nations of Argentina, Belgium, Brazil, Canada, Denmark, France, Iceland, Netherlands, New Zealand, Norway, Portugal, Spain, South Africa, Sweden, and Uruguay do as well. England and Wales recently joined that list. And marriage equality bills are pending in another dozen countries. Aside from a few places on this planet where civil rights are in limited supply, the momentum seems to favor a move toward marriage equality globally.
By - Posted Dec 18, 2013
In August, the Pew Research Center's Internet & American Life Project released data from its spring tracking survey showing that while there are clearly fewer Hispanic Americans among the total U.S. internet population, these same users are more likely to use social networking sites than non-Hispanics. While 70% of white, non-Hispanic internet users use social networking sites, a whopping 80% of Hispanic internet users use such sites (75% of black, non-Hispanic internet users use social networking sites). In addition, while just 14% of white, non-Hispanic internet users use Twitter, 28% of Hispanic internet users employ the service (27% of black, non-Hispanic internet users use Twitter).
By - Posted Dec 23, 2013
How often have you heard, "We're not in charge of that" or "We don't own that content" from people within your organization? In today's ever-changing global marketplace, digital strategy teams across the globe struggle to manage projects using the right resources and talent. Too often, they are stuck in silos and cannot effect any change, while others without important first-line knowledge about what customers really want are making important strategic decisions.
By - Posted Dec 27, 2013
As I sat down to write this column, Anonymous was in the news again--this time for its vow to help bring about justice in yet another depressingly mishandled sexual assault case. This time the news was coming out of Maryville, Mo. Anonymous, known for its internet vigilantism, called for further investigation into the Daisy Coleman case. It wrote: "Mayor Jim Fall, your hands are dirty. Maryville, expect us." And it wasn't long before Anonymous got exactly what it wanted. The case was reopened.
By - Posted Dec 30, 2013