November 2013 Issue


News Features

Group SJR's "Unfiltered" report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital behaviors and gleaned results from their responses. Probably the most relevant results in the report are regarding how Millennials respond to news media through social media channels.
By - Posted Nov 11, 2013
When you want to construct a home, you need a carefully planned blueprint in place before you purchase and assemble the lumber and other essential components. The same is true of an effective advertising campaign, which requires setting specific goals before creating the content and buying space. Yet, many advertisers today are doing the opposite-building their campaign in reverse without any end goal or vision of what their finished advertising "house" should look like, experts say.
By - Posted Nov 25, 2013

Featured Stories

Hometown newspapers may be on the decline, but we all have an inherent desire (and legitimate need) to know what's going on in our local communities-whether it is the latest goings on at town hall or to see if we recognize any of the names in the police log-and plenty of content providers have taken note. The recent focus on hyperlocal news-from companies large and small-has yet to produce a single highly successful blueprint for success (or business model). Some hyperlocal publications are surviving on funding from donors, sponsors, and grants. Others focus on advertising to make revenue and, as a result, have struggled (think AOL's Patch).
By - Posted Nov 04, 2013
Content managers used to have a relatively easy time of it-although, they likely didn't realize it then. Not that long ago, content was published on a website and accessed through page views. But a lot has changed over the past couple of years. Today, consumers of content have a wide range of devices to choose from when accessing that content-from desktops, to laptops, to iPads, iPhones, smartphones, and Kindles, etc. The experience has become far more complex-for content providers and, arguably, for consumers as well.
By - Posted Nov 18, 2013

Columns

As we went to press, news broke that the partner of The Guardian reporter Glenn Greenwald--who helped release the Edward Snowden revelations--had been detained under British anti-terrorism laws while traveling through England on his way home to Brazil. The episode was designed to send a message to Greenwald (and all journalists) that if you publish sensitive documents, we will come after you. Just to make sure the message was clear, the border police held Greenwald's partner, David Miranda, for almost the entire 9 hours the law allowed under section 7 of the U.K.'s Terrorism Act 2000.
By - Posted Nov 05, 2013
One of my side interests is archeology. I live close to the site of a Roman villa that boasts some incredibly well-preserved, and beautifully detailed, mosaics. I haven't been lucky enough to discover any artifacts myself, but I'm fascinated by the thought of similar riches hiding just inches beneath the soil in my garden.
By - Posted Nov 12, 2013
I have previously reviewed basic business practices required to anticipate and manage inevitable social media crises affecting brands. Even the best business practices can only mitigate social public relations (PR) disasters. And it is expensive, and of dubious value, to do as the Department of State is reported recently to have done: spend $630,000 on Facebook likes. That's probably, at best, a one-off solution.
By - Posted Nov 19, 2013

Faces of EContent

Davina Baum is the director of digital content for AFAR, a multiplatform travel media brand designed to make experiential travel easier. Baum, who oversees content strategy, says, "I spend a fair amount of time thinking about how to get our content out to the most people, how to bring new people to us, and how to make sure that reading AFAR.com is the most satisfying experience to readers, whether on browser or mobile."
By - Posted Nov 08, 2013

Case Studies

In targeting ads that would engage readers and drive revenues for its thousands of advertisers, BlogHer already uses traditional keywords and key values such as age, geography, and time of day. But in an industry in which there is constant pressure on ad prices, and growing expectations by readers that they will be served contextually relevant content, BlogHer wanted to achieve higher precision for keyword and key value targeting in a way that was scalable.
By - Posted Nov 06, 2013