September 2013 Issue


News Features

You can never be too rich or too thin, or so the saying goes. But you can have too much data, according to the results of a survey of marketers. Digital marketers need to take control of their marketing data or the unrelenting flow of Big Data will overwhelm them, the survey says. Despite the grim prognosis, there is hope, said a marketing analyst familiar with the report.
By - Posted Sep 09, 2013
They started graduating from college and entering the workforce around 2002, according to most sources, although the precise dates for when the millennial generation (aka GenY or Digital Natives) starts and ends vary quite a bit. Technology has always been part of their world. They have always had multiple sources for information and take the ability to be connected 24/7 for granted. According to the Beloit College's Mindset List, this year's entering college graduation class of 2016 was "born into cyberspace." But, despite the fact that these young adults are certainly comfortable with technology, there is growing evidence to suggest that many are eschewing technology and embracing a growing nostalgia for simpler times.
By - Posted Sep 30, 2013

Featured Stories

As companies large and small have developed active Twitter and Facebook profiles, their ability to interact directly with their client base has reached an unprecedented level. Given how frequently people are on social media-according to Statistic Brain, there are approximately 9,100 tweets sent per second-it may be tempting to reach out to this clientele as often as possible. But an ill-timed or misguided use of social media can lead to angry customers, potentially lost sales, and embarrassing headlines.
By - Posted Sep 04, 2013
If you're like other publishers, you have a lot of content; a lot of great content. You also have a lot of channels on which you're pushing out that content and an equally diverse group of users to whom you're delivering it. But how do you make the most of that content? By ensuring you can reuse and repurpose it many times across multiple channels and platforms. Through its reuse, companies can get more mileage out of their, often expensive, content. Yes, there's also the cost factor that can't be ignored. "The main reason content is reused is it saves a huge amount of money," says global content strategist Scott Abel.
By - Posted Sep 23, 2013

Columns

My wife and I recently began the college search with our youngest child and toured two very similar schools: Marymount Manhattan College and Emerson College. I was encouraged that they both seemed to mix real-world experience with classroom learning, a combination that I think is essential in today's job market. However, I was troubled that one seemed fixated on the jobs of yesterday, while the other seemed more focused on the careers of tomorrow.
By - Posted Sep 03, 2013
Usually I talk about WCM on its own, but I wanted to further explore the topic of digital asset management (DAM) projects. And here is why: DAM remains one of the technologies that is most frequently integrated with WCM. Where there's text/data/info on the web, there are most likely images and videos associated with that information. DAM is prone to common implementation mistakes that can make your project seem like a complete and utter waste of money. But knowledge is power. Therefore, I'll outline some of the most common DAM project mistakes that that you can avoid them or, at least, expect them and be able to handle them gracefully.
By - Posted Sep 10, 2013
In her annual presentation on the state of the internet, Kleiner Perkins Caufield & Byers' analyst Mary Meeker teased out a single theme that will challenge content providers for another generation. The proliferation of devices in the last 5 or 6 years has created a massive new flow of data. But this time that data is coming more from the users than from traditional content providers. The amount of data being created and shared increased nine times in just 5 years to almost 2 zettabytes (or 2 trillion gigabytes) in 2011. That will increase to 5 zettabytes by 2015. The number of photos uploaded and shared each day has gone up from about 200 million in 2010 to more than 500 million (projected) per day this year.
By - Posted Sep 17, 2013
Facebook had a rough start on the stock market, due-in part-to its monetization strategy (or perceived lack thereof). In mid-June of this year, a year after the Facebook initial public offering (IPO), Wall Street got bullish once again when it came to Facebook. The reason is simple. After years of struggling to devise a business model that pleases advertisers and the all-important users, the company has introduced a strategy for monetizing the dynamic social interactions that occur at the heart of the platform-in the newsfeed (this is something I urged the company to do in a piece published in MediaPost back in 2010).
By - Posted Sep 24, 2013
The other night, I crawled into bed and cracked open a copy of A Thousand Splendid Suns by Khaled Hosseini that I bought last summer at a used bookshop. A photograph fell out into my lap. At first, I wondered when I'd tucked a picture into the pages, but then I realized I didn't have any idea who the people in the image were. It's a couple of young people-probably college age-smiling in a posed shot for the camera. I imagined it was probably a graduation shot of some sort-maybe a wedding. I tucked it back into the pages with the idea of using the smiling pair as a bookmark. But it reminded me that the paperback I had just started reading was, in fact, used goods.
By - Posted Sep 25, 2013

Faces of EContent

As the social media strategist at iAcquire, an agency specializing in digital marketing strategy, SEO, and social media, Megan Brown says, "If there's anything social media-related that comes up or needs to be done, I'm involved." That means working with sales and account managers to pitch to potential clients, creating and implementing social strategy, and networking with influencers on the client's behalf.
By - Posted Sep 13, 2013

Case Studies

The library at Olin College serves as an integral part of students' education by helping them to achieve critical research and information literacy competency, adhering to standards set forth by various academic associations. Olin's library wanted a different method of teaching these skills, one that coincided with the college's unique teaching approach of classroom experiences blended with digital exercises and tools. This original method was designed using a Microsoft Word document, a PDF, and a course libguide. These proved awkward for students to use, and the Olin team members realized they needed something more streamlined for more effective learning.
By - Posted Sep 16, 2013