July/August 2013 Issue


News Features

Apple has sold about 140 million iPads worldwide since the tablet's launch about 3 years ago. The wildly successful device has disrupted many industries, creating headaches for some (think personal computers and Microsoft) and opportunities for others, including content owners who can take advantage of the device's capabilities.
By - Posted Aug 26, 2013

Featured Stories

It's a question that's been posed since the dawn of the commercial web: Is the internet, long a stronghold for direct marketing, any good for brand advertising?"The question has always been whether brand advertising really works online and whether that money has ever really migrated online," observes Steve Smith, columnist and digital media editor for Media Industry Newsletter (min), and a consultant to web publishers and interactive ad agencies.
By - Posted Jul 31, 2013
Last year's mobile data traffic was nearly 12 times the size of the entire internet in 2000, according to Cisco. Global mobile data traffic in 2012 was 885 petabytes per month, compared to internet traffic of 75 petabytes per month in 2000. That's a lot of bytes-and traffic continues to grow.Given this exponential growth, and related opportunity, organizations of all kinds are eagerly looking for creative ways to connect and compel consumers to engage with their content, and their advertising, via mobile devices. As they do this, they're looking for effective ways to monetize those apps to drive revenue to the bottom line in ways that range from paid content to advertising, and more.
By - Posted Aug 19, 2013

Columns

When you think of the Pulitzer Prize, you probably envision large news organizations with deep pockets running in-depth investigative series and being rewarded for them with the industry's most prestigious prize. But this year, you'd be wrong. A small company with just seven employees, only three of whom are full-time reporters, took home the prize, beating its better financed competitors.
By - Posted Aug 06, 2013
You can't escape social media. That's where your clients are, and social media leverages your marketing resources a thousandfold. However, social media is a two-edged sword. When it works in your favor, it is extraordinarily cost-effective; however, when events turn against you, its effects can be devastating. Think about the video of BP's oil spill and the blogosphere, or more recently, lululemon athletica becoming the butt of jokes (sorry) for its yoga pants fiasco. Bad news travels fast on the digital grapevine. Social media also contributes to an overwhelming amount of information, loosely called Big Data, which must be part of your planning. How do you prepare for such PR disasters so that your good name doesn't suffer irreparable damage? What is the role of technology? Are there any common-sense techniques often overlooked that can make or break your preparations?
By - Posted Aug 13, 2013
I could spend hours looking at images of couture gowns, fashion shows, and the latest luxe shoes and handbags. Since an "It" bag can easily set you back $12,000, and there's a months-long waiting list, I'm unlikely to ever own one of these items. But the world of high fashion is fascinating. Fascinating, too, is fashion's evolving digital engagement. From a slow start, it now brings together the worlds of publishing, content marketing, and ecommerce in interesting and disruptive ways.
By - Posted Aug 20, 2013
According to the U.S. Small Business Administration's (SBA) report "A World of Opportunity," 96% of the world's consumers do not live in the United States. This important fact is not lost upon American business executives, especially those looking for new ways to increase corporate revenues. That's why many U.S. firms have set their sights on emerging international markets. They're developing partnerships and setting up shop in nations around the globe.
By - Posted Aug 15, 2013
It's the time of year when my life nearly has been taken over by my garden. Between the watering, the weeding, and the picking, I'm thinking about hiring a small staff. Frankly, it's a wonder that I still have a job because come May, my mind is always wandering out into the yard. When the sun goes down or the weather turns bad and I'm stuck inside, I'm combing Pinterest for ideas-most of which I'll never be able to implement. This spring, though, many of my thoughts were consumed by compost ... or the lack thereof.
By - Posted Aug 29, 2013

Faces of EContent

Jordy Brazier manages the customer success team at FirstRain, Inc., which provides software analytics for customer and market intelligence to the sales and marketing departments of large companies. "Once a contract is signed, my team and I are the boots on the ground, working with the customer and our engineering team to implement the solution in the best way possible," Brazier says.
By - Posted Aug 02, 2013

Case Studies

With the launch of the iPad in 2010, the leaders at Design Central knew that the world of digital publishing was on the verge of a major technological revolution. Before long, both its internal and external clients would expect to use tablets and other emerging digital publishing platforms to the full extent of their capabilities. This meant interactivity, ease of publishing, integration into smartphone apps, and more. The folks at Design Central understood the task in front of them and wanted to choose the right suite of digital publishing tools to integrate into their production process.
By - Posted Aug 12, 2013