June 2013 Issue


News Features

After years of wondering, "Will they or won't they?" observers of the news publishing industry finally have a definitive answer: Newspapers, large and small, are implementing paid digital content models. Whether from sheer economic necessity, availability of better technology to implement more sophisticated solutions, or simply because publishers have finally integrated their digital strategies into overall business strategies, experimentation around making digital content pay its own way is rampant. Allen Weiner, research vice president at Gartner, says, "It's a period of forced innovation for newspapers. How can you innovate, and how can you do it cheaply?"
By - Posted Jun 10, 2013
As the vice president of digital experience at the recently merged McMurry/TMG, LLC, the country's largest independent content marketing provider, Andrew Hanelly spends most of his time working to bring journalistic standards and principles into the world of brand marketing. At a point in time when increasingly savvy consumers have little patience for or interest in the dry, overt pitches that defined content marketing of yesteryear, smart brand managers are learning to adjust their strategies to create content that looks, sounds, and feels more like the kind of content they are used to consuming in social and digital media.
By - Posted Jun 24, 2013

Featured Stories

As the internet exploded and more and more sites have constant streams of news and commentary on everything from world politics to which celebrities are dead (dead-celeb.com), the importance placed on content curation was, perhaps, inevitable. Separating the wheat from the chaff is sometimes so important to people, they're willing to pay for it.
By - Posted Jun 03, 2013
Digital publishing success is no longer just about old media adjusting to the digital future. Big media brands-whether they have a print legacy or a digital-only history-are learning that most readers are not coming through the "front door" anymore, and they must adapt to a social future where aggregators and curators are guarding the door or be left behind.
By - Posted Jun 17, 2013

Columns

Internet disruption could be accused of being a serial killer. Its most recent victim is the venerable alternative weekly The Boston Phoenix. The paper, launched in 1966 during another time of change and upheaval, died a slow and painful death by internet disruption.

It's ironic in a way, that The Phoenix, which was born as an alternative to the traditional daily newspaper, was itself eventually fatally disrupted.

By - Posted Jun 04, 2013
Ebook readers report that one of the biggest benefits of digital books is the inherent portability. By their very nature, e-readers and tablets have a huge storage capacity and offer the ability to keep an entire library in the palm of your hand. Books that are back-breakers in hardcover, or even entire series of books, can be easily carried wherever you go-sometimes even in your pocket. However, shorter works, such as short stories and articles, novellas, even pamphlets and newsletters, are gaining traction among those who e-read.
By - Posted Jun 11, 2013
There is no question that social media has gone mobile. According to a new eMarketer, Inc. report, "Social Media Marketing on Mobile Devices: Turning Challenges Into Opportunities," the key opportunity for marketers in the shift toward mobile is engagement. Mobile users not only log in more frequently, they also spend more total time on social media sites. As devices integrate social media more deeply, engagement reinforces the mobile-social virtuous circle, making it even stronger.
By - Posted Jun 18, 2013
Personas are tools used by user experience (UX) professionals in order to understand how to design, write, and develop interactive applications for people. UX professionals include usability experts, human factor designers, information architects, content strategists, and user interface designers, among others.
By - Posted Jun 25, 2013
Why the heck was this magazine for car lovers (or, at least, Subaru lovers) doing stories about restaurants and local food? Were the chefs featured in the story picking the food up from farmers and hauling it back to their kitchens in their Outbacks? I just didn't get it.Then I realized that Subaru was just practicing good content marketing.
By - Posted Jun 27, 2013

Faces of EContent

Michael Boor maintains the Wonderware Developer Network (WDN) Technical Support Website, an online knowledge center for Wonderware, a real-time operations management software solution from Invensys, Inc. Boor says, "The WDN has evolved and grown from a community-focused site into a central self-help source for the Wonderware software platform." "My role is a combination of technical communicator, content strategist, business system analyst, videographer, usability expert, fixer-of-problems, and rock 'n' roll drummer," Boor says. His primary focus is to provide news, reports, content, design, functionality, and content strategies that support the site. And there's no end point to the project. As Boor says, "By definition, the site is never finished. It must always evolve."
By - Posted Jun 07, 2013