May 2013 Issue


News Features

When company executives think about managing the online reputations of their organizations, they are typically concerned with what people are writing about them on websites, blogs, and social media platforms. But they must now recognize their reputations can be damaged in the electronic media space by something "worth a thousand words": a picture. Without saying a word, disgruntled consumers can paint a negative picture of a company's trademarked brand.
By - Posted May 06, 2013
Not only has the ease of digital publishing made it possible for everyone to be a publisher, it's also made it possible for big-name, traditional publishers to branch out into new territory. Wanting to offer subscribers more for their money-or simply seeking to diversify their overall offerings--various high-profile newspapers, including the The Boston Globe and the Los Angeles Times, have gotten into the business of publishing ebooks.
By - Posted May 20, 2013

Featured Stories

Naming the top digital media influencers today is no easy task. There are so many great people responsible for developing digital media into the powerhouse it is now and will continue to be in the future. The list of thought-leaders grows every day, but we asked some digital media experts who they felt are the most influential people in the industry and why. We received a wide range of responses from our experts. Most of the nominees are responsible for innovations in digital media that have forever changed our world. There is certainly no lack of big-name innovative companies and their concepts, but they aren't the only ones influencing digital media today.
By - Posted May 01, 2013
While it may be easier than ever to disseminate content to the public via the web, it's not easy to build and monetize your audience and quickly expand a fledgling presence into a thriving publishing empire. Nevertheless, every year a few more brave souls take a leap of faith into the great econtent unknown and manage to make a go of it. Here is their advice to the future digital publishers of the world.
By - Posted May 13, 2013
For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by decades. The need for smart content management and the ability to automatically generate customized outputs, then, is greater than ever. Luckily, getting there is easy. All you need is intelligent content and cross-platform code development. (Okay, maybe getting there sounds easy.)
By - Posted May 15, 2013

Columns

By the time you read this column, Facebook's redesigned Timeline and News Feed will be old news. But as I was casting around for column ideas, I instant messaged my friend Mike--otherwise known as @tech_envy--and asked him what he thought I should write about. I was stuck for ideas. He wanted to talk integration. Specifically, he wanted to talk about the changes to Facebook's look, which would put new emphasis on your activity.
By - Posted May 16, 2013
Nearly a century ago, the first form of "mobile" advertising accompanied the first wave of modern American mobility: the car culture. The famous Burma-Shave sequential billboards peppered roadsides nationwide until the early 1960s, spacing small portions of a clever ad message at spots along the way (usually six in all) until the final kicker offered the sponsor name. Call it one of the first integrated ad units that conformed to the medium, highway driving and sightseeing.
By - Posted May 28, 2013
The purpose of brand marketing is to generate sales. Whether we specialize in traditional or digital media--whether our focus is paid advertising or earned publicity--the sole reason for our existence is to get consumers to buy. Yet this idea gives us pause. We tend to associate immediate sales impact with ephemeral price promotions that we know produce short-lived sales bursts and precious little in the way of true brand growth. We know from decades of research that price promotions function essentially as giveaways to existing customers and play a very minor role in the acquisition of new customers. Meanwhile, given the nature of brand marketing, we're rarely able to demonstrate the full impact our efforts have.
By - Posted May 21, 2013
There are many different kinds of analytics in today's world of technology and information management: web analytics, predictive analytics, social analytics, etc. If you work closely with a web CMS or an ECM system, you have probably run into the notion of content analytics. But chances are good that no one ever bothered to explain what it is exactly and how one uses it.
By - Posted May 14, 2013
One of the great dilemmas facing traditional print media is the idea that the internet makes everyone a publisher-writers are no longer beholden to publishers who guard the gate to large printing and distribution systems. In the mobile age, publishing capabilities literally sit in the palm of your hand--and when you add the ability to develop large networks via social media and substantial self-funding sources, the game has changed completely.
By - Posted May 07, 2013

Faces of EContent

With a job description that most sports fans would salivate over, Dylan MacNamara, senior deputy editor at digital sports media network Bleacher Report, Inc., manages the site's NFL associate editors and the myriad featured columnists who report to them. "I'm also involved with the NBA team, specifically helping during creative sessions and talent recruitment," says MacNamara, who is also helping to build a scouting department for the site.
By - Posted May 24, 2013