April 2013 Issue

News Features

Building reader engagement is at the top of every web publisher's to-do list. Getting your users to comment and partake in online discussions is one of the best ways to keep them coming back to your site. But when you open your content to commenters, you also open it to trolls, and many very successful websites with engaged users are still struggling to find ways to foster discussion and drown out the troublemakers.
- Posted Apr 08, 2013
Many content experts have often complained about ebook publishers that, unfortunately, don't often take full advantage of the technology and instead simply deliver static, electronic versions of an existing book. To many, this seems like a wasted opportunity to offer more value to readers, but others are starting to offer suggestions on how to improve the experience.
- Posted Apr 29, 2013

Featured Stories

When Newsweek announced last year it would be scrapping its print edition after nearly 80 years and migrating fully to the web, it represented the latest example of what appears to be the print world's approach to the inroads of digital: If you can't beat 'em, join 'em.
- Posted Apr 01, 2013
If "knowledge is power," as the saying goes, then content analytics is a game-changer for any digital publisher concerned with harnessing the power of content. Today, content providers know more about their audiences than ever before. All the data in the world isn't worth much unless you know how to make sense of it and, more importantly, can put a plan into action that capitalizes on what you know.
- Posted Apr 22, 2013


I've been rereading Katharine Graham's autobiography Personal History, which describes her role as publisher of The Washington Post in the 1970s when that paper played such a momentous role in national affairs. It's a fascinating book that I haven't dipped into for at least 5 years, and I've been forcefully struck by how very much has changed, and how quickly, in the world of publishing. In many ways the newspaper world of the 1960s and 1970s (and even the 1940s and 1950s) that Graham describes doesn't differ that much from the one I remember when I first worked in publishing in the early 1990s: display and classified ad-driven, with clear and well-defended roles for journalists based on decades of independent thinking and reporting, and plenty of distance between the business and editorial sides of the paper.
- Posted Apr 16, 2013
I admit it. I'm overwhelmed with information. I'm disorganized, inefficient, and easily distracted. The worst part is, I'm painfully aware that it's pretty much all my own fault. If you're like me (and chances are good that you are), you spend each and every day trying the best you can to meet the demands of your job. You do so by leveraging an increasingly long list of content development techniques, software tools, and electronic gadgets all designed to make your lives easier. But no matter how hard you try, you never seem to catch up.
- Posted Apr 23, 2013
In the mid 1990s, I bought an Iomega Zip drive boasting 100MB of storage. It was the size of a small pancake. The other popular offline storage medium, a 3.5" diskette, held 1.44MB. Each Zip drive packed the equivalent of almost 70 diskettes. Who would ever need more than a few Zip drives?
- Posted Apr 09, 2013
This past week, as I was considering what to write for my column, I scored what I call a homerun post. It took off and amassed more than 24,000 page views at last count. I had another that barely broke 200. So it goes in the world of writing on the web.
- Posted Apr 02, 2013
I'm finally getting around to reading Anna Karenina, thanks to modern technology. Seems odd that a book lover like myself didn't download the year's best-sellers as soon as my iPad showed up, right? Well, here's something even stranger. I used my Amazon app to order the hardcover version of Dennis Lehane's new book, Live by Night, and the paperback version of John Irving's latest, In One Person. It seems a bit sacrilegious, huh?
- Posted Apr 30, 2013

Faces of EContent

Stan Garfield considers himself a maven, a salesman, and a connector in his role as leader of the collaboration program for Deloitte Development, LLC's consulting business. "I provide advice and support on communities, enterprise social networking (ESN), and social media, primarily to internal users," Garfield says. This involves training, monitoring, and encouraging users of Deloitte's ESN to "narrate their work, or work out loud," Garfield says, for more efficient communication and knowledge sharing within the organization.
- Posted Apr 12, 2013

Case Studies

BillyFish had just set out to create the ebook version of its flagship book, a story of the first human-powered circumnavigation of the globe, which came out Aug. 1, 2012, in print. Without the ebook version, the company faced losing revenue in the expanding digital market, which includes, says Stevens, "a surprisingly broad demographic including seniors and people traveling on vacation." With this travel and adventure book, missing the August vacation traveler on his e-reader would be a critical mistake. However, as the print date approached, the vendor chosen for the task of producing the ebook showed signs of distress. Once the people at BillyFish Books found the problem, they were concerned they might miss their publication deadline.
- Posted Apr 15, 2013