March 2013 Issue


News Features

While the newspaper industry has been embracing the need to charge readers for online content, bloggers have been more hesitant to take the paywall plunge-for good reason. More often than not, bloggers just don't have the audience or name recognition needed to convince readers that their content is worth paying for. But on Jan. 2, 2013, pioneering blogger Andrew Sullivan announced that his popular blog The Dish was leaving The Daily Beast to move to its own subscription-supported model. The media pounced on the news, debating the merits of Sullivan's move. While the discussion continues, it's likely that it will be a while before we know if his bold move will pay off.
By - Posted Mar 11, 2013
Content providers are no strangers to the free versus fee debate, but over the past few years some newcomers have entered into the fray. Third-party companies have started offering media passes, often allowing users to manage a variety of digital subscriptions in one place. While some options, such as R.R. Donnelly & Sons Co.'s Press+, have seen measured success, others-offered by big players in the digital media space-have failed.
By - Posted Mar 25, 2013

Featured Stories

Digital data has not only gotten "big," as we now put it. Data has gotten fast, unstructured, and overwhelming. According to IBM, 90% of the data in the world has been produced in just the past 2 years. Feeds from social media, offline transactions, user video and image posts, and more all converge into massive dashboards that give marketers and now publishers increasingly real-time, unmediated, and holistic views of the consumer. The big impact of Big Data is only beginning to be felt among content providers, but many in the industry see it as both a threat to the traditional ownership media companies had over audiences and an opportunity to reinvent content as data-driven products and services and to give a struggling media industry new business models.
By - Posted Mar 04, 2013
Maybe it's the cachet that comes with increased media attention. Often it's the quick opportunity to reward eager venture capitalists and other money seeders. Likely it's the promise of liquidity and a quick infusion of cash. But whatever the reason, the allure of going public is hard to ignore for a privately held digital content company that has its sights set on bigger, better things.
By - Posted Mar 18, 2013

Columns

As I write this column, the Newtown, Conn., shooting tragedy is still a raw, gaping wound in the national consciousness. We have seen the face of evil, and those of us in the press who cover breaking news have been left to report on the horror. I'm sad to say we haven't always done it elegantly or with compassion for the victims or their families. What's worse, in an effort to be first, blatantly wrong information was published.
By - Posted Mar 05, 2013
There have been many studies of consumer shopping habits and what drives the purchase of unplanned items. Product displays, sales, placement, packaging, signage: These all play a part in driving purchases, particularly for items that were not part of the reason the consumer went to that store. Emotion and instant gratification play a big part too. But do these same rules apply when it comes to ebook shopping?
By - Posted Mar 12, 2013
Look around you: It's clear that conditions are coming together to produce a "perfect storm" that will rip across the mobile app space, paving the way for apps that enable everything-from games and entertainment, to education and healthcare, to retail and daily productivity-and leave an indelible mark on our daily lives.
By - Posted Mar 19, 2013
If you are not prepared for the wild ride through the digital landscape that 2013 will provide, it's either because you believed the Mayans or because you don't know where to begin. Well, you should probably start with multichannel publishing. Simply put, your content needs to be displayed on the device of your user's choosing, not your own. Therefore, every single one of your digital properties needs to be accessible on a desktop browser, tablet, smartphone, and laptop.
By - Posted Mar 26, 2013
Lately, I've been listening to a lot of Marc Maron's WTF. It makes for fascinating conversations, but it's also interesting from an econtent perspective. Maron has used this podcast to reach a whole new generation of fans; he has parlayed this connection into new opportunities in TV and beyond. More importantly, he's not the only comedian taking his act straight to fans.
By - Posted Mar 07, 2013

Faces of EContent

Ernie Smith, social media journalist with TMG, a content marketing firm, focuses on writing and running AssociationsNow.com, the online presence for ASAE's (American Society of Association Executives) Associations Now. Smith says, "I work directly with ASAE staff in shaping the tone and the style of the content, which is largely curated with daily blog posts and a strong focus on visuals. I design my own infographics and illustrations, I help post to social media, I played a key role in designing the look of the newsletter which we publish Monday through Friday-and a key role in writing it, too."
By - Posted Mar 15, 2013

Case Studies

As with many software providers, WhatsUpGold has an active userbase that has a lot of questions. And like those other companies, WhatsUpGold often deals with this base of users through social media, such as Twitter and user message boards. However, WhatsUpGold's user forums were not quite up to snuff, and the company found itself looking for a new solution.
By - Posted Mar 27, 2013