January/February 2013 Issue


News Features

There's a strong case to be made that 2012 was the year Twitter came of age. Founded in 2006, it was one of the earlier Silicon Valley social media Cinderella stories. It overcame a head-scratching premise-remember the days when 140 characters seemed like an impossibly short constraint in which to express oneself?-to become a ubiquitous global channel of information. Twitter is now a de rigueur component of the news media, celebrity entertainment, and even the American political discourse. Think Twitter town hall meetings.
By - Posted Jan 23, 2013
A recent survey discovered that Americans are three times more likely to click on related links at the bottom of an article than content shared on social networking sites.The study, "Behavior Shift: Getting Content in Front of Consumers"-conducted online within the U.S., Oct. 3-5, 2012, among 2,512 adults by Harris Interactive-sought to find out more about the ways in which adults from the U.S. "discover and navigate the Internet's fire hose of content," according to nRelate, a content discovery platform that was behind the study.
By - Posted Feb 13, 2013

Featured Stories

They say the best things in life are free: love, health, happiness--and maybe even software. Indeed, completely gratis open source software (OSS) with no licensing strings attached is all the rage today, as evidenced by the popularity and proliferation of OSS products currently in use, including the Apache HTTP Server, Linux, Android operating systems, internet browser Mozilla Firefox, and ecommerce platform osCommerce.
By - Posted Jan 28, 2013
If you are in the business of digital content-and in this day and age, we all are-you have undoubtedly heard the phrase "content strategy" tossed around lately. You've heard how important strategy is to any content endeavor, but you may still be wondering what that means to you.Content strategy defines how a company is going to use content to meet the needs of a business, guides decisions about content from creation to deletion, and sets benchmarks against which to measure success. Deciding to post a YouTube video is not content strategy, nor are the myriad and growing numbers of features that your CMS offers. A strategy sets a vision for the future. Although it can be revised, it is perennial, not seasonal.
By - Posted Feb 18, 2013

Columns

Every modern journalist needs a certain set of key skills. Certainly you have to know your way around social media to publicize your work, but these days, you also need to be able understand and make use of data.
By - Posted Jan 15, 2013
The world of enterprise content technologies has always been difficult to decipher on its own, let alone with all the acronyms flying around. Let's talk about two of them today: CXM (or CEM) and WCM (or WCXM, or WEM for some).Many organizations nowadays are paying heightened attention to the matters of CXM (Customer Experience Management), and not only because it is one of the buzziest acronyms in the industry. It is also because the crucial importance of retaining and acquiring customers in the impatient and fast-moving internet age is being realized more fully.
By - Posted Jan 29, 2013
Around this time of year, it is our tradition to look forward to the "follow the money" trends that will matter in the coming year. But the velocity of the move to mobile platforms this past year-and the challenge of monetizing that platform-is so pressing, I thought this was a good year for this annual trends column to "go mobile" itself.
By - Posted Feb 12, 2013
This past November, auditory neuroscientist Seth S. Horowitz began his brilliant New York Times opinion piece, "The Science and Art of Listening," by asking the reader, "What do you hear right now?" By simply listening, one suddenly becomes aware of an entire universe of information that only seconds before did not exist. Most of this information may have no other value than the purely aesthetic, but some of it may provide clues to novel, powerful perspectives on one's environment.
By - Posted Feb 26, 2013
Social media often gets a bad rap as the place where self-involved people go to bore their friends-and sometimes complete strangers--with the mundane details of their day, but recently it helped me save my dog's life.
By - Posted Jan 22, 2013

Case Studies

As mobile devices proliferated, NBC ND found itself faced with a problem that is familiar to digital publishers across the spectrum. The content management and video delivery solutions those publishers had relied on were not up to the task of delivering and monetizing content across a variety of devices and platforms in a simple, streamlined way. With these new considerations in mind, NBC ND went in search of a new video delivery and monetization solution.
By - Posted Feb 04, 2013