September 2012 Issue


News Features

In a report summarizing "major changes" in news media ownership in the past year, the Pew Research Center's Project for Excellence in Journalism (PEJ) touched on a variety of topics, ranging from a busy year for newspaper transactions to the struggles of AOL's hyperlocal Patch websites.Along with the report, which was published on June 26, PEJ launched a new interactive database, dubbed Who Owns the News Media, to help people "make sense of the changes at the highest levels." The database "provides detailed statistics on the companies that now own our nation's news media outlets, from newspapers to local television news stations to radio to digital."
By - Posted Sep 10, 2012
We've all been there. You visit a website looking for information, movies, or other digital content and find a few freebies. Eventually, however, you run into a request for registration or, more substantially, a request to pay for additional content. DigiCareers, a website that provides job listings for those in the media industry, recently released survey results examining the impact of paywalls on current consumers. By sending emails to a random selection of its 30,000 members, DigiCareers received a 78% participation rate, using the feedback of 200 individuals. Some experts found the results surprising.
By - Posted Sep 24, 2012

Featured Stories

It's a digital world out there, and keeping up with the latest trends and developments would be nearly impossible for most of us without the help of the professionals. Just like the rest of us, digital content executives need guidance when it comes to staying on top of industry news while weeding out the extraneous information. From relatively widely known sources to the more niche-focused, there is no shortage of information for content producers. In truth, every day new options enter the market representing the best thinking from myriad minds around the globe.
By - Posted Sep 03, 2012
Creating and disseminating content is getting easier every day. There are countless free and premium tools ready to help you get your information on the web. As the volume of web content continues to grow, however, users are becoming more selective about the sources they rely on-and engaging an audience isn't nearly as easy as putting out content.
By - Posted Sep 17, 2012
If you're considering adding online display advertising to your media mix, your first impressions may be one of confusing three-letter acronyms and an overwhelming number of vendors and technologies. So how do you make sense of this complex market and identify the right approach for your marketing goals?
By - Posted Sep 19, 2012

Columns

MSNBC (now known as NBC News) has learned to embrace analytics and social media to help drive traffic to its various properties, and if you're smart, you should be doing the same thing with your websites.
By - Posted Sep 04, 2012
CMS projects fail. The majority don't go according to the plan. Very few are representative of a truly successful web content and experience management system implementation. Others just never take off.The software has been purchased, training conducted, iterations started, but there's still nothing to show to the executive sponsors. A year goes by, and frustrations build up. Integrators come and go, and consultants are parachuted in to put out fires. Internally, the organization loses hope of ever seeing any useful output from the CMS and declares it dead. Champagne, anyone?
By - Posted Sep 11, 2012
One of the most important implications of Facebook's high-priced acquisition of mobile social photography app Instagram is the tacit admission that the social network was really a social network. The game-over thinking around Facebook, that it was the de facto social platform for the web, is an important fallacy to debunk. As one who has never been a fan of Facebook's ever-changing face, interface, privacy policies, and ad models, I admit to enjoying some of its recent missteps. From walls to timelines to sponsored stories, the company still feels like a cool lab experiment that isn't clear and stable enough in its mission to be a platform for anything but breathless coverage in the digital press.
By - Posted Sep 18, 2012
Kenny Powers is a champion athlete, famous shoe endorser, and thanks to a brilliantly orchestrated hostile takeover, the MFCEO of K-SWISS, Inc. He's bigger than cable television and/or drugs. If you have no idea what I'm talking about, try tuning into the smartest marketing move in the history of mankind.The idea to "hire" Kenny Powers as a spokesman came from Matt Murphy and Glenn Cole of brand agency 72andSunny. I don't know who green-lighted the idea at K-SWISS, but I commend his or her phenomenal cojones.
By - Posted Sep 25, 2012
A while back I entered my dog in GNC's Healthy Pet, Happy Pet Photo Contest on Facebook. I had not previously "liked" GNC, but I did so for the purposes of entering the contest and possibly winning $5,000. I uploaded her picture and filled out a bunch of information. Once I was done, I started sharing the contest with my Facebook friends and family, urging them to vote for Maybelle. This is where the contest went terribly awry. At first, we couldn't actually find my dog. It took about 24 hours before her picture appeared at all. When it finally did show up, I tried sharing the direct link to her profile. But no matter what I did (i.e., grab the link, use the Share button), anyone who clicked on it ended up somewhere other than Maybelle's voting page.
By - Posted Oct 01, 2012

Faces of EContent

As a senior sales engineer for CSG International, which provides business support solutions to content producers to help them grow digital entertainment businesses, Ryan Anglin's job requires both technical knowledge and an understanding of the econtent industry as a whole. "My primary responsibilities center around educating current and prospective customers about our direct-to-consumer platform, Content Direct," Anglin says, "so I have to understand how it fits within a customer's current infrastructure."
By - Posted Sep 14, 2012

Case Studies

With more and more information going online, AMR has not had as much of a need to stockpile physical copies of sports publications, such as team yearbooks, as it had in the past. "We have gone more to online yearbooks and media guides, where before we used to print all those out, but print has kind of gone away a little bit," says W. Brandon Kolditz, assistant media relations director/publications coordinator for Memphis AMR. As a result, the department wanted to find a way to save money on printing costs while still having enough printed team yearbooks on hand for anyone wanting one.
By - Posted Sep 12, 2012