October 2012 Issue


News Features

Digital technology has broken down many barriers for new authors trying to break into the book publishing business. Ebooks and online publishing tools offer relatively easy and inexpensive ways to self-publish, and the internet provides a virtual platform from which to potentially grab the attention of a worldwide audience, including those seemingly elusive book editors and literary agents.
By - Posted Oct 08, 2012
It used to be that the only data publishers had to work with to determine if a book was a success or a failure were the sales figures. But those numbers only scratch the surface and lead to many more questions than answers. For example, are readers actually finishing a book? And who, exactly, is buying the book?Well, now, thanks to the power of analytics, ebook publishers have the ability to uncover a treasure trove of information about their readers and their behavior. Not only can a publisher find out how many copies have been sold, but it can also determine who is doing the purchasing, how much progress those readers are making, and how much time they're spending with a particular ebook.
By - Posted Oct 29, 2012

Featured Stories

America loves its Facebook. According to comScore, Inc., the social network had 158.01 million unique visitors in the U.S. in May 2012. Believe it or not, that represented a slight decline in the number of visitors. Despite its popularity, Facebook has some competitors out there, and they may just be stealing a bit of attention from the leader in social networking.
By - Posted Oct 01, 2012
Social media has provided us with a world with no boundaries and has allowed small companies to dream of having a global reach. But, along with opportunities come challenges-chief among them is navigating the tricky terrain of communication and social differences in diverse geographies. In 2010, Buddy Media, Inc., a New York City-based software-as-a-service company that works with some of the top global advertisers, conducted a study that looked at the gap between the perceived potential of global social media and the actual level of achievement. The survey of 105 Fortune 1000 brand managers was conducted by Harris Interactive, Inc. While 72% of respondents indicated that social media offers great opportunity to reach existing and potential customers around the world, they also indicated that they were lacking the tools and information necessary to leverage global social media effectively.
By - Posted Oct 22, 2012
The World Wide Web has forever changed the way companies of all sizes do business. From the smallest mom-and-pop shop to the largest enterprise, the internet has not only made it easier for companies to grow, but it has added new concerns. To be sure, the web is the great equalizer. In the past, only a select few corporations operated on a global scale, but the web has made it possible for organizations in Peoria, Ill., to sell goods and services to those in Prague. While leveraging the web to deliver the right information to the right people at the right time may seem relatively straightforward, it is not.
By , - Posted Oct 15, 2012

Columns

I read several books during my summer vacation. And each time I came across a passage about a person reading a newspaper over breakfast, I checked the copyright page at the front of the book. You just don't see people casually reading the paper over coffee anymore-at least not in the U.S. It's a quaint vestige of an earlier, slower time.The daily newspaper has been replaced by the internet. People don't even casually eat breakfast anymore. They grab a coffee, probably at a chain such as Starbucks, and chug it on the run. They get their news on their mobile devices or laptops.
By - Posted Oct 02, 2012
It wasn't so long ago that self-publishing was viewed as a bit, shall we say, déclassé. Distribution was often facilitated by the trunk of the author's car, and word-of-mouth was the only form of publicity. Thanks to ebooks, the internet, and the availability of digital publishing platforms, however, things are changing. The stigma of self-publishing has diminished, and even previously trade-published authors are giving it a try.
By - Posted Oct 09, 2012
With the advance of mobile applications and services and loads of made-for-mobile destinations and content, mobile does much more than allow people easy and instant access to the information they want, the way they want it. Mobile is fast becoming the lens through which we interact with the world around us.Consumers reach to connected devices-phones, smartphones, and now tablets-to manage their lives, engage with brands, transfer money, and even pray. Because we can do more with our devices and because our devices don't let us down, we are endowing them with new importance and traits.
By - Posted Oct 16, 2012
Did you use your cellphone today to read email, check the weather, or scan news headlines? If so, you used a mobile site or mobile app, and you're hardly alone.Nearly half (46%) of all American adults own a smartphone, up 11% from last year, according to the Pew Research Center's Internet & American Life Project. More people now own a phone that can access the web-an iPhone, BlackBerry, Android device, etc.-than carry a more basic cell.
By - Posted Oct 23, 2012
So, have you seen Facebook Stories yet? I know you've probably heard about it, but have you actually bothered to look at it? No? Let me tell you all about it.It's a fascinating display of the power of social media on people's lives and, to some extent, on journalism. But it's also sort of a genius marketing tool.
By - Posted Oct 30, 2012

Faces of EContent

As a senior experience architect for Siteworx, Inc., an interactive agency with a focus on agile design, web content management, and systems integration, Dara Pressley says, "I put together the structure, or bones, of a website." She's responsible for user research, information architecture, competitor analysis, and interactive designs, and she also works with a team to produce the work.
By - Posted Oct 19, 2012

Case Studies

These days, having a good digital strategy has become a business staple for successful publishers. Hearst Magazines has not shied away from this challenge, making it a priority to keep up with its technology-driven readership by creating both websites and mobile sites for its brands and their content. But even with all of its efforts, Hearst realized it needed to find a publishing solution that would not only provide a more efficient way to publish content to multiple venues, but would also streamline its workflow process.
By - Posted Oct 03, 2012