January/February 2012 Issue


News Features

Pew research from the University of Missouri shows that internet users often come across their news serendipitously while they are searching for other information or doing nonnews-related activities online, such as shopping or visiting social networking sites. This information is hardly surprising, but there are wider implications, for media outlets.
By - Posted Feb 01, 2012
Everyone knows there is money to be made in online and platform-based video, but finding ways to profit from your favorite streaming clips, shows, and games is not enough. In November Bain & Co., one of the world's largest business consulting firms, surveyed more than 3,000 consumers in Asia, Europe, and the U.S. regarding online video, revealing some interesting findings.
By - Posted Feb 15, 2012

Featured Stories

According to IDC (International Data Corp.), the number of U.S. users accessing the internet via mobile devices will exceed those using wireline devices, such as PCs, by 2015. The research firm cites the use of smartphones and enthusiastic adoption of tablets as the force behind this trend. These statistics have long been a source of excitement for publishers looking for new revenue streams, but with the explosion of platforms comes the pressure to be all things to all people. From iPhones to Android devices, from the Kindle Fire to the iPad, from mobile-optimized sites to custom-designed apps, publishers struggle to find the right balance between fiscal responsibility and being on their readers' platforms of choice.
Posted Feb 08, 2012
When it comes to digital content, we always seem to be looking for the next big thing-from websites to social networking to apps. In that quest to be the next big thing, many technology startups come and go, while others strike with that magical combination of the right technology for the right device at the right time. Still others quickly grab our attention, only to reveal a lack of staying power over time. For example, "We saw a big pop a year or so ago around funding mobile companies based on location-based [technology], such as Foursquare, and those companies are not too hot right now," says Richard Hull, a former film and TV producer who advises many of the nation's largest media and entertainment companies on content strategy, finance, and distribution.
By - Posted Feb 22, 2012

Columns

There seems little doubt that the advent of tablets, the ultimate media consumption device, had a positive impact on the news business. But until the Pew Research Center's Project for Excellence in Journalism, in collaboration with The Economist Group, released a study in October, the exact impact was mere speculation.
By - Posted Jan 31, 2012
Investment in any enterprise technology is a big financial undertaking for most organizations, and web content management is no exception. Very often web CMS selection and implementation projects start when a lot of money has already been spent on a content management system that is no longer working (or has never worked) for the organization and its business goals. It's not an easy stroll down memory lane when you have to convince the executive echelon you need more money, yet again, for a different CMS.
By - Posted Feb 07, 2012
Digital old-timers may recall the three C's of successful online business models circa 2001. Content, Community, and Commerce appeared on just about any business plan that circulated in VC Land at the time. Understanding that the web was at least three channels at once (publishing, merchandising, and person-to-person communication) was considered essential to establishing unique business models. The problem at the time for most media sites was that all three C's were a bit broken. It has taken a decade, but the rise of online search along with Facebook and Twitter have helped content companies attack two of the three C's. And in the last year, we have seen a full program to get the Commerce piece up-to-speed as challenged media models look to ecommerce revenue streams. Skittishness about maintaining separation of editorial and commercial church and state is dissolving about as fast as company margins are.
By - Posted Feb 14, 2012
I recently had lunch with a senior-level film producer who is based on one of the major studio lots. He's a guy who has spent his entire career navigating within the studio folds. Despite his young age, he has been very successful at it, having had a hand in some really great movies over the last decade. The purpose of our lunch, however, was for him to lament that nothing innovative ever happens at his studio. His feeling was that the model of film producing today is broken, and his greatest fear is waking up at age 50 and suddenly finding himself irrelevant. Sure, his studio would survive ... but would he?
By - Posted Feb 21, 2012
From People magazine's "Sexiest Man Alive" to Esquire magazine's "Sexiest Woman Alive," readers sure do love them some lists! It's a well-documented fact. If you throw a numbered list into your publication or onto your website, it's like catnip for your audience. (It doesn't hurt if you also throw a shirtless Bradley Cooper on the cover either.) As a result, editors like myself have to produce these things.
By - Posted Feb 28, 2012

Faces of EContent

As online marketing/SEO analyst for Sitecore, a web content management system software company, Ted Prodromou manages online ads and marketing campaigns all over the world. "I'm also responsible for the search engine optimization of Sitecore's corporate website and the microsites for each international region, and I play an integral role in Sitecore's social media strategy," Prodromou says.
By - Posted Feb 24, 2012