September 2011 Issue


News Features

The steady increase in ebook sales over the last few years has had a significant impact on the book industry, as publishers have had to rethink long-standing business models. The rise in ebooks' popularity has opened new doors for authors, especially undiscovered authors, who can now turn their manuscripts into ebooks and sell them on ecommerce sites such as Amazon with just a few clicks of the mouse. While much attention has been paid to the changing roles of publishers and authors, little has been said about the roles of literary agents as they also attempt to navigate this evolving landscape.
By - Posted Aug 31, 2011
Big media brands are everywhere in our daily lives-on TV, in magazines, and in newspapers-and now even the digital frontier seems to be going the way of mass media. Big brand names are snatching up independent, popular entities, such as blogs, which come equipped with loyal followers. One of the better-known examples is the AOL acquisition of The Huffington Post earlier this year. Subsequently, AOL consolidated its 53 content brands into 20 different "power brands."
By - Posted Sep 14, 2011

Columns

Take a minute and imagine what it was like to be a marketing professional just a few short decades ago. In those days, marketing meant advertising, and the companies with the biggest budgets won the battle for consumer attention. To get reporters interested in what you did, a Rolodex was critically important and you needed a reliable fax machine to get those pitches out.
By - Posted Aug 29, 2011
You may have heard about WEM. W and M stand for "web" and "management," respectively, while E refers to "engagement" or "experience," depending on who's talking. Many WCM (web content management) folks love the new acronym and declare WEM to be the next WCM.Vendors are especially excited that Product X is no longer a WCM offering but a WEM suite now. But you should be forewarned that in the quest for improving presentation management, vendors are soft-pedaling many core CMS concepts that haven't really seen a lot of innovation in recent times. This, too, could impact your website visitor experience.
Posted Sep 05, 2011
Whether the future belongs to downloadable apps or web-based HTML5 sites, the fact of the matter is that the app sensibility born of widgets and the smartphone is going to inform the way in which digital content is built and distributed from now on. App design is already migrating from Apple and Android stores to the web. Just look at Google's Chrome Web Store and Apple's Mac App Store, where content providers such as USA TODAY and Slate essentially port their iPad versions back to the desktop. Just wait for the next wave of major website relaunches: You'll see how publishers are learning from the less cluttered and more immersive examples being set by the app experience.
By - Posted Sep 12, 2011
As digital natives immerse themselves in emerging entertainment channels-and concurrently force old ones to change in order to meet their expectations-they are reshaping the way people are entertained, as well as how they entertain. In the natives' world, the tools of content creation available through these emerging platforms are free (or cheap) and readily accessible. And they have been that way since a native first thumbed his name into a smartphone.
By - Posted Sep 19, 2011

Case Studies

Permitting for water rights is a complicated process that includes legal and scientific information, including details that describe locations, quantities, and limitations. The process can be time-consuming and confusing with standard and varying elements; every water rights situation is unique with specific characteristics but standard legal language. This leaves a great margin for error. Any error could lead to water rights disputes or, worse, lengthy legal action to resolve the situation.
By - Posted Sep 02, 2011