July/August 2011 Issue


News Features

More than 600 million people use Facebook to keep in touch with old friends, get to know new ones, share pictures, network-and to keep up with their favorite brands and products. Creating and maintaining a Facebook presence has become a standard practice for companies of all sizes. Customers can "Like" the brands that they, well, like. Previously referred to as "becoming a fan," liking a page lets customers receive updates and promotions from a company. But what value truly lies in these likes? How much is a Facebook fan really worth?
By - Posted Jul 13, 2011
Before 2007, the word "kindle" simply meant to light on fire. Since Amazon's release of its Kindle e-reader in November of that year, the product has ignited the emedia market. A new report from InfoTrends, "Reading E-Media: The End User Perspective," addresses the growing markets of e-readers and multipurpose devices such as iPads by questioning consumers about their user experiences with these devices.
By - Posted Aug 03, 2011

Featured Stories

On the surface, it might seem that meeting the needs of a niche audience provides very few opportunities for creativity. It stands to reason that the content demands of a niche audience are limited, because audience members only need content and services related to a specific subject matter or industry and nothing more. That assumption couldn't be further from the truth.
By - Posted Jul 27, 2011
There is little room for debate: The introduction of the iPad has changed the computing environment irrevocably. It's a device that is rapidly breaking down the barriers between the traditional desktops, laptops, and mobile devices and significantly impacting how-and where-consumers access information. As a consequence, another trend is also emerging: the move from the wide-open web to semi-closed platforms that use the internet for transport but not the browser for display.
By - Posted Aug 17, 2011

Columns

As I write this, hundreds of mainstream media reporters are dismissing Charlie Sheen as a sad example of a Hollywood star on the decline. But have you noticed that those same media outlets devote tons of ink and countless hours of airtime to each and every pronouncement by Sheen? As a creator of econtent, Sheen is #WINNING.
By - Posted Jul 04, 2011
As the old saying goes, "The world is your oyster." Today, that's certainly the case. Emerging markets in China, India, and Brazil are creating a gold mine of opportunity for organizations savvy enough to tap into the fast-growing international marketplace. Unfortunately, most organizations are woefully unprepared for such an endeavor.
By - Posted Jul 18, 2011
After many successful Enterprise Search Summit events in the U.S., Information Today, Inc. (EContent's parent company) is launching Enterprise Search Europe in London. Conference Chair Martin White calls the event noteworthy, because in a world where "search" and "Google" are synonymous, he says, it is important to realize the scale of information retrieval research and of the enterprise search business in Europe.
By - Posted Aug 01, 2011
There is no standard IT definition of "cloud"-the National Institute of Standards and Technology is working on that as I write. Still, there is no question that we're entering a new age of cloud computing. The benefits of cloud storage and computing are many: e.g., lower cost than in-house storage, reduced stress on internal IT resources, efficiency, and guaranteed availability. Just like a sudden change in the weather, cloud storage and computing will be disruptive. It is one thing, however, to trust your MP3 files to a consumer cloud service. It is quite another to entrust your whole business information architecture.
By - Posted Aug 15, 2011

Faces of EContent

"I'm tasked with making an impact internally and externally."
By - Posted Jul 08, 2011

Case Studies

Tablet devices have become increasingly popular with both adults and children, with about 15 million iPads sold in 2010 and Kindle being Amazon.com, Inc.'s top-selling product. When ebooks began to boom and etextbooks hit the market, HMH didn't want to get left behind its competitors. In May 2010, HMH began to conceptualize its first etextbook project. It needed to figure out a way to appropriately and effectively present traditional paperback textbooks in digital app form so that they would engage users.
By - Posted Aug 26, 2011