June 2011 Issue


News Features

The rise of ebooks is bringing with it a new class of author. Fitting firmly into the internet's do-it-yourself ethos, ebook self-publishers are agile, entrepreneurial, and independent. Although still a small segment of the market, this growing body of writers is making its presence known.
By - Posted Jun 01, 2011
Where would we be without the Facebook Like button and the Twitter stream sidebar? Someplace almost unrecognizable, according to a recent study by Lijit Networks, Inc. The study found an 80% increase in social media widget adoption in 2010. With search engine optimization (SEO) becoming an increasingly difficult task, more and more website publishers are using social widgets to drive traffic and to promote viewer engagement.
By - Posted Jun 15, 2011

Featured Stories

Between iPhones and other smartphones, Kindles and other ereaders, iPads and other tablets, PCs, and even traditional mainstays such as print and television, consumers are getting content from more sources than ever before. While this multitude of content sources offers new revenue streams, it also poses a challenge to publishers seeking to maximize the value of their content on as many mediums as possible. However, many publishers are going mobile and finding success.
By - Posted Jun 08, 2011
Meet the five new fundamentals of the information experience. Whether it's on a desktop monitor or a tiny mobile screen, ‘information experience' is the moment when the user experience and information-intensive applications meet. Over the past few years, as the volume of structured and unstructured data within organizations has exploded and the channels on which that information is consumed has diversified, content consumers have been revising their expectations for what qualifies as an acceptable information experience.
By - Posted Jun 22, 2011

Columns

During a trip down to the Information Today, Inc. offices, I listened to one of my favorite new-to-me podcasts: the Slate Audio Book Club. It's been a long time since I was in a literature class where I argued the merits of Toni Morrison's Beloved or gushed about To Kill a Mockingbird, and I miss it. Moreover, I loved the convenience of using what could have been a tedious 3-hour car trip to let the folks at Slate tackle David Foster Wallace's Infinite Jest for me because I just don't know if I have that kind of reading stamina.
By - Posted Jun 06, 2011
Despite the worldwide economic slowdown in key markets, mobile spending-as a means to deliver effective marketing messages and campaigns to acquire and retain customers-is unquestionably on the rise. Indeed, from simple display ad campaigns aimed at boosting brand awareness to more ambitious cross-media strategies integrating a mobile call to action, brands and media companies have never been more active in mobile.
By - Posted Jun 13, 2011
For many years it seems, AOL has been a brand in search of a business model. For a time it appeared to be stockpiling journalists and properties in order to become a go-to destination for online journalism. But when the "AOL Way" memo leaked in February, it showed a far different picture.
By - Posted Jun 20, 2011
Imagine, for a moment, what would happen if a man went up to someone he found attractive at a bar and the first thing out of his mouth was, "Give me your phone number." What if a woman saw someone she found interesting at the local coffee emporium and started the conversation by saying, "How much money do you make?" If you're a famous celebrity - or amazingly attractive - this approach might work, but mere mortals are not likely to get far in the dating world by acting this way. The same goes in the marketing world.
By - Posted May 30, 2011

Faces of EContent

‘We work closely with them to pinpoint the kind of information they need.'
By - Posted Jun 09, 2011

Case Studies

eTeacher's thousands of students come from more than 100 countries worldwide, with many different native tongues. Because of this, each school's site also needs to be translated into multiple languages, including English, Spanish, French, Russian, and German, in order to effectively function for its target audiences. This has resulted in eTeacher essentially maintaining nearly 20 websites worth of content.
By - Posted Jun 28, 2011