November 2010 Issue


News Features

Social search is still so new, it can sometimes be hard to get experts to agree on what it is or, more importantly, what it has the potential to be. As even major search engines such as Google and Yahoo! offer social search results and new specialized tools pop up, the face of search may just be changing forever.
By - Posted Oct 27, 2010
It's happened to you plenty of times. You're standing in the checkout line at the grocery story, half-heartedly gazing at all the vacuous gossip magazine covers that proclaim the latest reality show stars' divorces or the most recent travails of that Hollywood celebutante who seems to be in constant transit between rehab and jail, when you think longingly to yourself, "If only I had access to the latest issue of the Journal of Physics: Condensed Matter right now."
By - Posted Nov 03, 2010
The internet is bursting at the seams with video. While sites such as YouTube are jampacked with user-generated video content, other sites are serving up professionally made web series along with brand-based video advertising and other sponsored content. But with consumers' attention spans already stretched to the breaking point, the real question has become how to turn this mismatched mountain of video into concrete revenue and effective advertising.
By - Posted Nov 10, 2010

Featured Stories

It is the very breadth, depth, and possibility inherent in semantic technology that can prevent content companies from experimenting with a technology that may be one of the most useful commercial innovations of the past decade. The murkiness of the word itself—not to mention the standards, acronyms, and jargon that can dominate the discussion of semantics—only adds to the confusion.
By - Posted Nov 12, 2010

Columns

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your agenda. The idea of working on new product launch schedules that target some distant point several quarters into the future doesn't work in today's always-on world of the web. We're living in real time now, and if you're not engaged, then you're on your way to marketplace irrelevance.
By - Posted Oct 27, 2010
Do not try to predict the future of content. This is a fool's errand. Accepting that you have no idea what the next big thing will be is the first step. Admit your helplessness before the erratic shape shifter that is consumer preference for content consumption. Now that you have released any notion of anticipating which way the content market is heading, you are ready to begin anew.
By - Posted Nov 01, 2010
I'm going to let you in on a secret: You're sitting on a gold mine of content that is just lying around hogging up server space. Some of it may even be hidden in physical archives, concealed in printed documents, or stored on microfiche.
By - Posted Nov 08, 2010
I started my online life back in the late 1970s, when data entry meant typing punch cards and praying that a typo didn't hang up your program. As we evolved to more personal interactions with our computers, I chose an early IBM PC over an Apple II. Even back then, there was the divide between PC and Apple users. The marketing and communications folks were early Apple adopters and the first to appreciate the value of the intuitive interface and navigation with a mouse rather than only a keyboard.
By - Posted Nov 10, 2010
The predictable lament of digital publishing, "What will make them pay?" has gotten a fair airing all year on countless conference panels and in the business press. I keep hearing those dreaded terms "retraining consumers" and "reset the relationship with consumers." Well, all of that remains to be seen. I would recommend that publishers look closer to home when exploring paid models that work.
By - Posted Nov 15, 2010

Faces of EContent

"Being in the newsroom also means that every few months I get to work on some breaking news event where everything happens in an instant."
By - Posted Nov 02, 2010

Case Studies

BGRI's mission hinges on its ability to share knowledge with participants around the world. As an active research community, it needed a knowledge-sharing solution that would let individual participants publish and update information independent of the larger organizational hierarchy, while still maintaining certain administrative standards.
By - Posted Nov 08, 2010