October 2010 Issue


News Features

For the past few years, one could hardly turn on the television or open a newspaper without hearing about healthcare reform or the American Recovery and Reinvestment Act (ARRA). Outsell's David Bousfield has taken a deeper look at how content companies can use one to improve the other in his report "Growth Trends in the Market for Clinical Decision Support Tools."
By - Posted Sep 27, 2010
Like it or not, being tracked by advertising and search companies is a fact of life on the internet. Detractors of the practice frame it as an invasion of privacy, while its proponents argue that the practice-and the finely targeted advertising it makes possible-is an essential feature of the internet business landscape, which allows free sites such as Google and Yahoo! to post profits without having to charge their users directly.
By - Posted Oct 01, 2010
Over the course of one frenetic week this summer, two major media companies-the Academy Award-winning art-house film production company Miramax and the venerable 77-year-old weekly news magazine Newsweek were sold off to wealthy investors by their longtime parent companies. Before the dust had settled, the bookselling giant Barnes & Noble (B&N) announced that it too was looking for a prospective buyer.
By - Posted Oct 06, 2010

Featured Stories

With the proliferation of search-oriented online content providers such as AOL, Yahoo!, Demand Media, and About.com, internet users are increasingly likely to find that most of the general searches they do return results from these SEO-oriented content creators and so-called "content farms". Whether this is a good or a bad thing from the user perspective remains to be seen—and opinions vary. But from general tactics, to long tail search and universal search strategies, SEO remains critical to web publishers.
By - Posted Sep 29, 2010
For almost as long as there have been books, there have been authors trying to get their manuscripts in front of an acquisitions editor. Today, there are many roads that can lead writers to professional publication. While the destination is often the same, new routes are emerging all the time.
By - Posted Oct 13, 2010

Columns

The personal nature of the mobile phone, the form factor of the mobile device (small keypad, tiny screen), and the obvious shortcomings of PageRank algorithms play in favor of a new approach to mobile search that puts people back in the equation.
By - Posted Oct 13, 2010
By the time the media industry caught up with the profound changes brought on by the World Wide Web, it was late in the game and they were forced to play catch-up with lean web-native startups that understand the delivery channel much better than they do. The main issue was (and remains) that traditional media companies viewed the web as a separate channel.
By - Posted Oct 15, 2010
As of this writing, it's impossible to escape daily news about the British Petroleum oil spill in the Gulf of Mexico. Amid all this news, there is one term we haven't yet heard that will have a large role in this saga as it plays out: e-discovery, which refers to the pretrial action in a lawsuit where parties can request or compel digital documents as evidence.
By - Posted Oct 19, 2010
Given the rise of social media and socially mediated everything-from sales to customer communication-it might seem rather obvious that content consumers want to interact with information and those who produce it. However, as an old school content producer who still produces print publications, I am painfully aware of a "digital divide" that exists between the way we conceive of content for print and the way it wants to be consumed digitally.
By - Posted Oct 01, 2010
Dear John: Over the last 6 months, we have spent a lot of time and effort talking to staff throughout our organization, both in this country and globally, to identify the way in which our current search engine is meeting their requirements. The objective of the research project was to develop a set of requirements for a new enterprise search engine, but one of the discoveries we made was that many of these requirements could be met by enhancing our current search engine.
By - Posted Oct 04, 2010
I recently updated the portrait I use on my blog, website, and social networking sites, including Facebook and Twitter. Updating my photo got me to thinking about how essential the choice of image is in social media circles. It's amazing how much you can discern about people simply by glancing at the image they choose to represent their online persona. The photo you choose to represent you says a great deal about who you are.
By - Posted Oct 08, 2010

Faces of EContent

"While I don't do the translations, I am the hub for the various teams involved in the process, from product managers to developers, QA staff, technical writers, in-country teams, and translation vendors."
By - Posted Oct 04, 2010

Case Studies

Like so many other organizations, Fort Smith and the National Parks Service (NPS) are trying to figure out how to engage a new, digitally oriented generation that would be just as content watching Old Faithful erupt on a web cam as actually visit Yellowstone National Park. With money tight everywhere, engaging this new generation of park visitors had to be done inexpensively. In this case, QR codes seemed to be the answer.
By - Posted Oct 06, 2010