September 2010 Issue


News Features

Content might still be king at global health and science publisher Elsevier, but the old definitions of content can't keep pace with the increasingly fast and faceted data needs of core audiences such as researchers, librarians, universities, and corporations. Taking some inspiration from consumer-driven sites such as Apple.com, Netflix.com, and nytimes.com, Elsevier is putting its content API up for grabs and opening an app marketplace.
By - Posted Aug 30, 2010
It's easy to stop thinking about the changing content landscape over the summer. The days are long and hot, and you're more worried about avoiding the heat than you are about the future of media. However, at least two prominent figures still had media on their minds and were making (sometimes outlandish) predictions.
By - Posted Aug 31, 2010

Featured Stories

There is a new breed of content creator seeking to dominate the world of search-based information gathering by leveraging keyword-driven editorial missions and a huge supply of journalists who currently find themselves in need of revenue streams. Are these so-called content farms the end of cultivated content or do they represent a necessary state in the evolution of the content creation model?
By - Posted Aug 23, 2010
Twenty years ago when the web was young, the topic of standards was mainly the purview of computer scientists, engineers, and enterprise technologists. But these days, with the impact of standards on everything from how content displays in various browsers and delivery on emergent devices to cost savings and search engine optimization (SEO), web standards have become everyone's business. Analysis by Nancy Davis Kho.
By - Posted Sep 06, 2010

Columns

One of the curious things about romantic breakups is the way that former lovers suddenly turn on one another and seem blind to their former partner's good qualities. Something like that is happening in this much-hyped move off of the digital desktop and onto "consumer devices."
By - Posted Sep 06, 2010
As a content management strategist, I've helped clean up some pretty big content messes. And almost all of these expensive content woes could have been avoided if the organizations involved had realized one important fact: Content is a business asset worthy of being managed efficiently and effectively.
By - Posted Sep 01, 2010
For the past year, I researched the business practices of the Grateful Dead as I wrote (with co-author Brian Halligan, CEO of HubSpot) a book published by John Wiley & Sons recently called Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. As I was preparing the manuscript, I was struck by how many lessons apply to content businesses of all kinds.
By - Posted Aug 19, 2010
We've seen the shuttering of dozens of B2B publications, we see some moving online only, and we see the emergence of web-native alternatives that leverage work-at-home flexibility to create content at a lower cost: no offices, no benefits, no salaries, lower freelance fees, etc. However, even these nimble web-based companies are struggling to survive on banner ads and webinars.
By - Posted Aug 24, 2010
Though we're still very much in the Wild West of digital content, what we see today often feels like history repeating itself. This notion must have triggered considerable thought among audience members because I spent the rest of the day being stopped in the halls and reminded of more and more instances in which this was proving true. And while it's safe to say that I'm no history scholar, it is clear that the people who forget history are doomed to repeat it.
By - Posted Aug 31, 2010
A few months ago, Autonomy announced its plans to acquire CA's (formerly Computer Associates) Information Governance assets. This was a surprising acquisition from two angles: first that CA saw so little value in this division that the company decided to dump it, and secondly that Autonomy, which has overlapping technologies, felt the need to buy still more overlapping technologies.
By - Posted Aug 20, 2010

Faces of EContent

"I explain why the world needs more librarians and help to develop and educate librarians to fill the unmet needs out there."
By - Posted Sep 01, 2010

Case Studies

With more than 100 million pages averaging about 6,000 words each, it goes without saying that NewspaperARCHIVE doesn't go easy on its database and search systems. The service is also constantly expanding and updating its database, which means that a solution that works today might easily prove inadequate tomorrow. When problems began cropping up with its old search solution, NewspaperARCHIVE realized it needed a platform that would be robust enough to handle the company's vast database of content while simultaneously ensuring that users had rapid access to search results.
By - Posted Sep 09, 2010