July/August 2010 Issue


News Features

On May 4, The Wall Street Journal reported that Google planned to begin selling ebooks in June or July with the introduction of the Google Editions. However, in an already crowded and chaotic ebook market, one has to wonder where Google will fit in.
By - Posted Jul 02, 2010
A recent comScore survey found that nearly a third of mobile social users used their phones for social networking to the exclusion of all other mobile content. Yet most smartphones go far beyond social networking, offering up secondary features that drive price tags ever upwards. Now, Microsoft and Nokia are bringing to market a series of "social phones" that try to keep the networking but ditch the sticker shock.
By - Posted Jul 05, 2010
Facebook has already given us new meanings for words such as "friend" and "poke." Now, it's aiming to put its own spin on the word "like," slapping the word on a button that Facebook executives hope will tie content across the web together on a single networking platform-its own.
By - Posted Jul 12, 2010

Featured Stories

The government sector finds itself between two pressure points: the public's demand for content access and up-to-date information and that same public's demand for costs to be kept down. As a result of these technological and economic requirements, open source technology—which allows source code to be publicly available—has quietly become the solution of choice for government entities at the national, state, and local level.
By - Posted Jul 05, 2010
Can you easily find the government information you need? Do you feel empowered to share your ideas? Do you think your ideas are being heard and acted upon? Do you believe government is spending our money more wisely? If you can't answer yes to these questions, then we need to look at what's being done and what can be done to improve our government's credibility and ability to serve the American people.
By - Posted Jul 12, 2010
As recently as the last decade, content marketing - that is, content not as the product itself but as the basis for engaging a target audience and helping compel that audience to purchase a company's product - was reduced to a fairly short list of flavors. Today, however, companies have an opportunity to engage customers directly with endlessly unfolding content communication opportunities.
By - Posted Jul 19, 2010

Columns

"National Literacy Trust Research Reveals More Young People Own a Mobile Phone Than a Book." Although that headline doesn't tell the whole literacy story, it does kick off this provocative point: "Findings from new National Literacy Trust research ... reveal that 86% of young people in the UK own a mobile phone, while only 73% have books of their own. The study of over 17,000 young people reveals a strong link between both young people's reading ability and access to books at home."
By - Posted Jul 02, 2010
Rupert Murdoch threw his annual anti-Google hissy fit this past April, when he screamed to anyone who would listen that Google is stealing his content. As usual, it was timed to coincide with the annual meeting of the American Society of News Editors (ASNE). Excuse me while I yawn.
By - Posted Jul 09, 2010
Traditional business school doctrine teaches us to delight the customer. But it doesn't tell us how to please empowered consumers and Digital Natives who consider mobile to be integral to their daily routine and an essential part of their personae.
By - Posted Jul 16, 2010
Like many of you, I read voraciously. My nightstand is always overflowing, and I'm running out of bookshelf space. Meanwhile, the cost of print publications continues to grow. So how do you cope? One approach is to use an e-reader, but which one?
By - Posted Jul 23, 2010
A recent PricewaterhouseCoopers report titled "Trial by Fire," found that in a global survey of 7,200 senior managers responsible for information security, not one reference to the problems arising from search security are to be found. Securing search should be a key concern in search implementations, however.
Posted Jul 21, 2010
Crisis. Breaking news about your company. Disaster. Recall. When important news affecting your organization breaks fast, you've got to get out in front of the story immediately.
By - Posted Jul 12, 2010

Faces of EContent

"I'm fascinated by trends in information delivery especially to enterprise users, and my role here is to help companies get the right information to the right people at the right time."
By - Posted Jul 02, 2010

Case Studies

Marion Waldman began Albany, N.Y.-based iD8 Publishing Services in 2005. The company is a vendor for the educational publishing industry, providing a full range of services that take the customer through the early phases of production. An integral part of academic publishing is peer review, which ensures the quality and integrity of a book or journal. However, based on her past experiences, Waldman knew peer review is rarely an efficient process. A first-edition book project, for example, may require up to eight unique reviewers per chapter. Waldman wanted to find an efficient online system that could manage large amounts of qualitative data that could generate reports for authors.
By - Posted Jul 26, 2010