|
NEWS FEATURES
Who wants to read a whale of a book like Moby Dick on a minnow of a display like a PDA? So instead of fighting this fact of life, a new, yet not so new, technology has risen to the challenge: epaper.
Safari Books Online, a joint venture between technology book publishing giants O’Reilly and Pearson Technologies, has managed to succeed in the ebook market where so many others have failed.
Two companies have recently entered the scene with the intent to turn your musical affinities into recommendations for other titles, albums, and artists, and, not only could it revolutionize the way consumers find music, but it has implications in a host of other consumer arenas.
Companies everywhere are trying to conjure the magic formula that will miraculously transform their corporate intranet from being just another place to find the company phone list to its rightful role as the lifeblood of corporate communications. Intranets.com has developed a philosophy to coincide.
FEATURED STORIES
According to many publishers large and small, the contextual ad programs set up by the major search engines and some other ad networks are spreading ad revenue wealth generously. But will it last?
In an effort to simplify the searching process and bring more meaning and context to the results, a number of search engines and tools have been developed over the last several years that present a visual map of the results, rather than a text list.
In the world of content management, the road to bliss can only be found when content flows efficiently, with nothing hindering it on its path to usefulness. While content management can function to keep businesses healthy and profitable, unstructured information has the potential to weigh companies down in content chaos.
COLUMNS
Early adopters of these behavioral tracking systems are discovering several ways in which the next evolution of ad technology gooses the bottom lin
User interfaces are going to be a lot fuzzier in the next couple of years. The skills that I have been so proud of all these years do not make much of a difference when working with an information management system that relies
on the 30,000 foot view of the information landscape.
I still find that far too many intranets are being built on the basis of putting as much information up as possible instead of around users’ needs.
If everybody believes your econtent is the best thing on the Web, people will go to your pages no matter how long it takes or how inconvenient you make it. For the rest, there’s a need for speed.
What role does marketing play in the econtent industry? Marketing is developing and positioning an econtent product so that someone will actually want to buy it.
Again, the dichotomy of being a digital content magazine rears its head here at EContent. Early this year, we worked with E-Book Systems on our very first foray into digital delivery of the entire magazine.
|
|
FACES OF ECONTENT
"No matter how the industry changes over time, it always comes down to what business problem a product can solve.
PRODUCT REVIEWS
Euromonitor’s Global Market Information Database (GMID) covers the world, not just Europe, providing market data and economic statistics that can not only be retrieved,
but can be manipulated,
rearranged, analyzed, ranked, and sorted. As an indication of where next generation search and content are going, GMID is worth more than a quick glance; it’s worth an in-depth trial.
PROFILES
In a serious business context, leaks of mission-critical data or proprietary product information can threaten the very livelihood of a company. SealedMedia’s trying to help keep these leaks, and the collateral damage they cause, from occurring.
|