April 2010 Issue

News Features

Nothing is free ... usually. But from March 15 to April 15, Alacra is offering free, unlimited access to its updated PulsePro, a configurable desktop and mobile solution that detects key business events from 3,000 hand-curated news feeds and blogs, extracting business intelligence in near-real time and delivering it to users.
- Posted Mar 16, 2010
The beginning of a new decade may feel like a fresh start for some, but for many publishers, 2010 is simply another year of trying to figure out how to survive in a changing, sometimes crumbling, industry. Research and advisory firm Outsell, Inc. offers strategies for dealing with the current environment in its report, "Information Industry Outlook 2010: A New Dawn, New Day, New Decade," which was released in January.
- Posted Apr 12, 2010
Prerecorded television that is watched later greatly affects the accuracy of television viewership ratings. Nielson's new rating system counts viewers who records their their program with DVR or online streaming.
- Posted Apr 07, 2010
Before Apple CEO Steve Jobs even officially announced the iPad on Jan. 27, the publishing world was a twitter with theories about how the device would revolutionize the industry. Likely to be on the market in late March, iPad started making an impact before it even hit the shelves. Meanwhile, the industry scrambled to predict just what the iPad and accompanying iBook store would mean to the industry: Will this new device do for ebooks what the iPod and iTunes did for music?
- Posted Apr 08, 2010

Featured Stories

Although evidence continues to suggest that students and consumers in general are not yet ready (if they ever will be) to entirely give up print as an information source, e-readers, e-technology, and etextbooks are becoming increasingly common. As consumers become more familiar with the options that technology provides in terms of lower cost, personalized access to information, and accessibility anytime, anywhere, the impact on the textbook market is unavoidable.
- Posted Apr 14, 2010
The question bellows this year from every podium, in every digital media conference panel, and in reams of articles. Will users finally start paying for their online content when so many alternatives crowd a search-driven, user-generated, all-you-can eat buffet of free? Well, we'll spare you the suspense. The short answer is: Online, users already pay for content.
- Posted Apr 07, 2010
If 2009 was the worst of times for most of the information industry, it was a decidedly good year for manufacturers of digital e-reading alternatives. In a year when 34% of Americans reported cutting down on the number of books they were purchasing, the news of e-readers and tablet devices flying off shelves should be encouraging to businesses whose lifeblood is the provision of engaging content. Yet for publishers, the mainstream adoption of digital reading alternatives and ebooks brings huge financial challenges alongside the tantalizing opportunities.
- Posted Apr 02, 2010


The privacy bar keeps moving, and we need to closely monitor these changing mores as we do business. However, it appears that the notion of privacy has not been abandoned altogether.
- Posted Apr 05, 2010
Selling goods and leveraging community will both be important to content providers moving forward, of course. But one long overdue goal of digital media, to "get beyond the banner," is going to be critical if traditional media want to retrieve the kinds of revenue many of them are losing in their offline properties. Ultimately, digital media really starts paying off for publishers when they get advertisers to spend more of their budgets online.
- Posted Apr 15, 2010
New data analysis tools are overwhelmingly enhancing the way we access data. These new offerings from content providers allow us to do more with the information we find so that we can extract more meaning and insight from the content.
- Posted Apr 05, 2010
Managing a large amount of content can be difficult to do effectively; however, the only way it can be done is by zoning in on a particular goal or task. Measuring success in such projects is as much a matter of guesswork and perspective than of anything terribly scientific or rigorous.
- Posted Apr 21, 2010
We're living a communications revolution: Twitter, Facebook, YouTube, Skype, Google Wave, LinkedIn, blogs, forums, chat rooms, wikis. With the explosion of new ways for people to communicate comes debate within companies about how they should be encouraging (or restricting) what employees may use at work. Should there be restrictive use of new forms of communication or should it be used freely?
- Posted Apr 05, 2010

Faces of EContent

"I train people from all over the world, and curriculum development and understanding of different learning modes all still applies. And I still give assignments; It's old school but it helps customers retain what I've shown them."
- Posted Apr 09, 2010

Case Studies

While the U.S. military saw the potential that social networking tools held, its privacy concerns surpassed those of even the most secretive company. After all, broadcasting the status of your top-secret project to a LinkedIn network could have truly disastrous consequences. So when the DoD started thinking about how it could use these Web 2.0 tools to enable communication within the military community, it was that clear that widely used public-facing tools were not going to work for its unique needs.
- Posted Apr 09, 2010