February 2003 Issue


News Features

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Featured Stories

Two major laws with implications to online copyright have been enacted within the last five years—The Sonny Bono Copyright Extension Act and the Digital Millennium Copyright Act (DMCA)—both of which include questionable provisions and cloudy expositions that may do more harm than good to content professionals.
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One evolving channel for digital content distribution, the digital magazine format, got serious in 2002, as users surprised even the digimag technology providers with their hunger for downloadable versions of print products.
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The role of content producer is changing with the evolution of digital content distribution options, especially given the growing popularity of the enewsletter as a business-communication method.
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Here’s a look at how three search providers are helping their publishing clients help users find their way to essential information.
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Columns

I’ve been asked to speak a number of times about the problem of information overload. At the first invitation, my initial thought was, “This topic is so last year!” Yet even though we’ve faced this problem for years, recent developments have made it that much more difficult to keep from being overwhelmed with info-noise.
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While much of the content community continues to chase sponsor dollars by making ads bigger, louder, more animated, at least one provider understands the alternative Zen way: be there to deliver when the user needs you.
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In what must be one of the best testaments to the enduring power of the much-maligned banner, Classmates.com purchases five to ten billion ad impressions a month…a strategy that works.
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One of the problems of intranet management is that it is difficult to establish reliable metrics for an intranet that enable its effectiveness and progress to be monitored, or for an intranet to be benchmarked against other intranets.
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Econtent professionals have a unique opportunity to take a leadership role in our organizations by working directly with marketing and sales people to offer compelling content directly to customers. And, in an increasingly competitive marketplace, all businesspeople are searching for the elusive key to success. Look no further.
By - Posted Feb 01, 2003