September 2009 Issue


News Features

Everybody is doing it: "tweeting," that is. Yet like so many other things that are all the rage, Twitter has a bit of a dark side. No, I'm not talking about users who detail their entire day via the microblogging site. Recently, concerns about hacking and "maltweets" have plagued users of the popular free social networking site and others.
By - Posted Sep 01, 2009
It may have been a long time since anyone reminded you to play nice with others, but come this fall, Adobe may be reminding you of the virtues of sharing. Whether you are coordinating on a project with colleagues down the hall or across the world, Adobe is trying to streamline the collaboration process for you.
By - Posted Sep 09, 2009
If you've ever wondered why Googling "healthy eating recipes" while sitting on the couch in your pajamas leads to an inbox jam-packed with emails from every health and diet website known to man, then I have two words for you: behavioral targeting.
By - Posted Sep 10, 2009
With big bailouts come big responsibilities. The public wants to know: Where is nearly $800 billion going through the American Recovery and Reinvestment Act, and how is it helping?
By - Posted Sep 14, 2009

Featured Stories

Organizations of various sizes and industries are using XML in equally diverse ways to improve the efficiency and effectiveness of their business operations. The technology is also helping companies discover innovative ways in which to generate new revenue opportunities.
By - Posted Sep 03, 2009
We are living in the conversation age, where one-way communication is no longer enough. Savvy consumers with infinite choices across the web expect interaction and engagement, and those who can't deliver will find themselves at the end of the line. In this excerpt of the book 18 Rules of Community Engagement, the author delivers insights gained during 2 years of experimenting with a variety of approaches in community building.
By - Posted Sep 10, 2009
Healthcare in America is changing. At the heart of the transformation is the electronic medical record (EMR). By pulling together all of a patient's information, from lab test results to billing history, into a single electronic record, healthcare organizations can dramatically improve quality of care while at the same time lowering their costs.
By - Posted Sep 16, 2009

Columns

I just got busted for referencing a '60s Charlton Heston movie. OK, I get nostalgic. So when I heard an interview in which someone referred to "slugs" in the context of journalism, I felt like I was taking another joyride in the Wayback Machine: Could slugs be alive and well in contemporary journalism?
By - Posted Sep 02, 2009
I'd like to be bold and boil down thousands of conversations I've had over the past 10 years as well as about 5 years of After Thought columns into one word: attention.Entrepreneurs, CEOs, and business owners want people to pay attention to their companies. Marketers, PR pros, advertisers, and salespeople are on the payroll for one reason: to generate attention. Truth be told, the editor of this magazine, Michelle Manafy, my contributing editor colleagues, and I all want you to pay attention to us.
By - Posted Sep 03, 2009
If memory serves, the digital revolution was offered up to us as a great new driver of efficiency. Even at the most basic level of owning a PC, we were told that these new machines would organize our records and even clarify our ways of thinking. Really? Has anyone looked behind my desk lately?
By - Posted Sep 09, 2009
The convergence of communities, content, and communications across a variety of platforms and devices has given rise to a participatory culture in which each individual can co-create the content he or she consumes. The result is an avalanche of content available on websites, podcasts, videocasts, interactive forums, and blogs.
By - Posted Sep 14, 2009
Can social software consistently bring real ROI?
By - Posted Sep 14, 2009
As SLA examines what info pros are valued for within their organizations, it has become clear that the value of info pros is our ability to provide strategic information when, where, and how it is needed. It's not what we know or what we do with what we have access to-it's that we can add value to the entire decision-making process.
By - Posted Sep 16, 2009

Faces of EContent

"My focus has been on education and awareness-building."
By - Posted Sep 01, 2009

Case Studies

With a confusing content publishing process, CareerOneStop started running into problems keeping multiple webpages up-to-date. In mid-2007, it decided it was time to find a web content management provider that would simplify its content publishing experience and enlisted SDL Tridion to help.
By - Posted Sep 14, 2009