June 2009 Issue


News Features

Hartford, Conn., may be well-known for its insurance companies, but on April 24, the Hartford Business Journal brought people from across the business spectrum together at itse-Technology Summit and 2009 Strateg-e Awards to talk about growing their businesses through the use of (surprise, surprise) technology. Gathered together in South Windsor, Conn., attendees spent the day learning about everything from how to set up a corporate blog to the legal concerns that blogs might raise.
By - Posted May 28, 2009
Some internet scams are easy to spot—pop-ups boasting miracle weight loss or emails claiming you've won the lottery—but other, more subtle scams aren't as easy to identify. With the rise of Web 2.0 tools, advertisers have a plethora of new opportunities to promote products and, unfortunately, dupe online users. For this reason, the Federal Trade Commission (FTC) has proposed new regulations regarding misleading online endorsements, which could hinder online advertisers' ability to use social networking sites and blogs to promote products.
By - Posted Apr 28, 2009
Despite bad news piling up for businesses worldwide, only 7% of IT professionals are losing sleep at night, according to a recent survey conducted by U.K. service management company Sunrise Software, Inc. While some smaller projects might be getting the knife in IT departments, companies' calls to increase efficiency have given them the opportunity to lead the way toward working, as the mantra goes, "smarter, not harder," according to the survey.
By - Posted Jun 15, 2009
The buzz about the e-reader market can make it easy to forget that these "new" devices have been in the works for decades. When the guy from Omaha sitting next to you on the plane raves about his Kindle, it's clear the e-reader movement is upon us. Consumers seem to be embracing e-readers, and publishers are churning out content for them, so what does the future of these devices look like?
By - Posted Jun 10, 2009

Featured Stories

Social networking sites and online collaboration tools make it easier for employees to collaborate and share their knowledge. Add email and instant messaging (IM) to the mix and the result is a knowledge-sharing system that can bolster communication and productivity throughout an enterprise.
By - Posted Jun 01, 2009
Businesses rejoice—the paper trail is dead. Before you get the party started, however, allow me to introduce its replacement: the digital compliance trail. The new digital trail may take up less space on employees' desks, but it is no less formidable. Securities and Exchange Commission (SEC) quarterly filings can weigh in at more than a thousand pages. Pharmaceutical companies monitor hundreds of laboratories and studies daily to ensure Food & Drug Administration compliance. Legal practices must make sure every document they produce meets strict, new digital requirements per the Federal Rules of Civil Procedure (FRCP). Federally regulated websites need to be accessible to all Americans, regardless of age, location, or physical ability.
By - Posted Jun 02, 2009
Social networking for the enterprise is booming. The sector is unquestionably adding revenues for new providers, adding jobs at old companies, and adding profits throughout the industry. In a wave that seemed to begin in earnest just 18 months ago, enterprises now embrace these tools to achieve better (and less expensive) results across most major business functions despite fears over losing control of company secrets.
By - Posted Jun 15, 2009

Columns

In a January memorandum titled "Transparency and Open Government" (http://tinyurl.com/openg), President Barack Obama called for greater transparency in making information available online as well as more citizen participation in federal websites. Experience from the private sector suggests that executing on a strategy of greater transparency combined with public participation will be difficult. Technology vendors talk a good game about offering a unified solution to this challenge, but their architectures have not caught up with their marketing here.
By - Posted Jun 10, 2009
I won't lie; I am starting to feel resentful of many of my longtime information providers. I love you, man, I really do. It's just that we've grown apart. You still offer me tons of sources, computing power galore, and our very own advanced search features—but I think I need more.
By - Posted Jun 15, 2009
My sense is that the bigger a country is, the less likely it is that companies based there will market outside of its borders. Additionally, in my experience, the larger a company is, the more likely it is that its marketers will spend their valuable time managing up to the bosses and presenting PowerPoints to internal audiences instead of focusing on the marketplace.
By - Posted Jun 10, 2009
The good news is that professionally created content is not inherently less valuable. The bad news is that it has become unhinged from any viable means of support.
By - Posted May 28, 2009
I am now living through the third wave of arguments for fee-based digital content models in the decade and a half I have covered the internet publishing world. The inevitable response to the dual forces of recessionary ad decline and the more tectonic and irreversible shift to digital has been: "Make 'em pay." Almost everyone on the consumer side of the fence is talking about "hybrid" models and "pay areas." It is hard to listen to such a conversation without someone dropping "the iTunes precedent" as an argument that both micropayment mechanisms and consumer attitudes have turned the corner on this issue. People are ready to underwrite the costly content industry. They see the ugly alternative (bad or shallow content), and they are more willing to put a cash value on digital media now.
By - Posted Jun 03, 2009
When I was invited to speak on mobile search, advertising, and SEO at ThinkMobile, a new mobile industry conference in New York this March, I expected it (like the majority of mobile events I have attended over the last months) to focus on technology issues first and the potential impact on how we live and work second.
By - Posted Jun 08, 2009

Faces of EContent

"Success is typically measured in small forward steps."
By - Posted May 28, 2009

Case Studies

Founded in 1979, Whitelaw Twining is a Vancouver, Canada-based boutique law corporation. The firm is highly specialized, with about 25 lawyers focused on litigating for customers in the insurance and construction industries. Because of the firm's highly specialized nature, it is fairly large, with about 15,000 open cases.
By - Posted Jun 08, 2009