January/February 2009 Issue


News Features

The French search company Exalead has long maintained a reputation for the scalability of its OEM solutions. With the Jan. 26 release of the 5.0 version of its CloudView OEM Edition, the company has once again aimed to make strides in this area in order to enable organizations large and small to manage their information more effectively.
Posted Jan 21, 2009
It's no big news that social computing is mainstream—I recently learned that my grandmother is on Facebook—but just as Grandma is unsure how to make the most of her experience, most companies entering the fray are there out of some vague notion that it's what they are "supposed" to do. A few, though, are using wikis, blogs, forums, and other tools to creatively market to potential and existing clients—particularly useful as traditional marketing costs are steep and the recession may extend into 2010.
By - Posted Feb 11, 2009
An idea that has been years in the making will finally come to fruition at the ALA Midwinter Conference, Jan. 23-26, in Denver. A new, online open access journal called Collaborative Librarianship will see its inaugural issue be released to the public at the conference; and it should be no surprise that working together is at the heart of this project.
By - Posted Jan 23, 2009
Like everyone else, website authors are always on the lookout for tools to make the way they do their jobs simpler and more efficient. With an abundance of products flooding the market claiming to make web-authoring easier, it becomes increasingly difficult to choose the right program to fit a company's needs. One approach is to build on an already familiar web-authoring program instead of requiring users to adapt to an entirely different tool. One company taking this approach is Ephox, a provider of solutions for web content authoring. On Jan. 18, at the IBM Lotusphere conference, Ephox announced a new integration of its EditLive! solution for IBM Quickr for J2EE and Domino users.
By - Posted Jan 28, 2009

Featured Stories

As we enter 2009, it's clear to any reputable scientist that our planet is in peril. Individuals and institutions alike—have begun to look at ways to reduce our impact on the planet. The publishing industry is no different, and there are a number of ways that it is working to minimize its negative impact.
By - Posted Jan 28, 2009
Green IT is all around. These days, anyone so inclined could fill his or her days signing up for green IT initiatives. Now, companies in the software-as-a-service sector are leading a charge to show how SaaS is the ultimate secret weapon for reducing any client company's carbon footprint.
By - Posted Jan 28, 2009
For proponents of virtual events, a perfect storm has created an opportunity: The struggling economy that has forced many companies to reduce their travel budgets and an increased focus on being "green" have converged to make virtual shows a realistic endeavor for the conference business.
By - Posted Jan 28, 2009
There's an argument to be made that econtent is green content. Of course, the "e" in econtent doesn't refer to ecologically friendly; it is for electronic, which bears its own significant environmental footprint. However, we are pleased to report that our industry prides itself on recognizing the opportunity that digital alternatives may provide to possibly alleviate some of the impact the content industry has on our planet.
By - Posted Jan 28, 2009

Columns

My audiobook ended while I was driving into the office. With 30 more minutes of back roads to navigate, I opted to listen to the radio. I have a few different stations programmed into my radio, as my epic commute takes me in and out of the range of several. Clicking until I hit a live station, I was immediately intrigued by an accented voice discussing the history of the Nobel Prize. I glanced up to where, on another day, my satellite radio receiver would sit, to find out who was speaking. Alas, it was analog. So I had to wait until the end of the Democracy Now! program to learn that it was Peter Zander, curator of the Nobel Museum in Stockholm, Sweden.
By - Posted Jan 26, 2009
My column's moniker has a cruel irony to it this month as companies peer into the abyss of a business decline with no apparent bottom. Follow the Money only begs two questions nowadays: What money? Where do we follow it to? Like a fog-locked airport with a damaged radar dish, the emedia fleet feels grounded as we edge toward a wholly uncertain 2009.
By - Posted Jan 28, 2009
The arrival of Android and the remarkable success of the Apple iPhone have encouraged consumers to explore the mobile internet in record numbers. However, the new interest in mobile content and services is not limited to the 10-plus million consumers who are fortunate enough to own a high-end mobile device. Recent stats show that consumers—even those with low-end devices—are beginning to explore the wealth of content and apps at their fingertips. This shift in user behavior dovetails well with another trend sweeping the mobile content space...
By - Posted Jan 19, 2009
Blogging has always been controversial, but the newest critique argues that you should pursue a leaner, sexier alternative: "microblogging." Microblogging can take many forms on the public internet or within the firewall. You can microblog most famously via Twitter "Tweets," Facebook status messages, or various other similar services.
By - Posted Feb 02, 2009
I monitor new web tools and resources on a number of internet sources, including AltSearchEngines.com and KillerStartUps.com. Both sites offer a fairly good sense of the web "solution" zeitgeist, and I am seeing a lot more applications that are focused on aggregating Web 2.0 contact. Sure, some of them are doomed, including, I suspect, the "resource that caters for those who are looking for love to hit them and end up ‘walking on air.'" But even that one indicates the perceived need for web solutions that help people stay connected.
By - Posted Feb 05, 2009
On the speaking circuit, the most frequent question I get asked is around the ROI of social media use in marketing and communications. Often, ROI questions arise because marketers—who have spent their careers measuring the success of traditional efforts such as direct mail campaigns, trade show exhibits, and PR efforts—are now expected to effectively "deploy" social media.
Posted Feb 09, 2009

Faces of EContent

"‘Success relies on whether we foster ongoing communication with our customers."
By - Posted Feb 11, 2009

Case Studies

For years, Foot Solutions provided information to franchisees via an online collaboration system powered by IFX international. In February 2008, Foot Solutions began to hunt for a new solution and found Fliqz, a "white-label" video provider that strives to eliminate traditional barriers to online video.
By - Posted Jan 30, 2009