January 2002 Issue


News Features

By - Posted Jan 01, 2002
By - Posted Jan 01, 2002

Featured Stories

No, these are not your father's corporate Web sites. They are doing a lot more than just presenting company information. They're courting customers, suppliers, and partners in B2B applications, and enticing consumers in B2C venues. They're using several kinds of third-party content—reference information, news, bulletin boards, educational information—to attract these different audiences. In short, they are doing all of the sorts of things that the dot coms are doing—or were doing before the bottom fell out for them.
By - Posted Jan 01, 2002
On broadcast TV, NBC has hit a home run with "The Weakest Link"—a top-rated quiz show differentiated from most in the genre by a brutal pace and an acerbic host. Capturing the cut-throat flavor of the TV show in its online edition is just the start of Spiderdance's challenges. It also has to capture lots of eyeballs and, most importantly of all, it needs to prove that there are dollars in these cyber counterparts to hit TV shows.
By - Posted Jan 01, 2002
RSS is an XML format designed to let content providers share headlines and content with other sites without having to create a completely new Web page. In essence, RSS defines specific criteria about a story including the headline, the URL, and a brief summary. When a content provider makes that information available in the form of an RSS feed, anyone can grab the information and put it on their Web site.
By - Posted Jan 01, 2002
Managing a company's knowledge requires a very different set of skills than are typically found in a Web team. Chief among these is a complete obsession with the customer. As they make the transition from project-oriented production houses to trusted knowledge brokers, Web teams must learn to become obsessed with their own customers, those employees that have the knowledge to help a company prosper in an increasingly competitive global marketplace.
By - Posted Jan 01, 2002
By - Posted Jan 01, 2002

Columns

Publishers are beginning to experiment more aggressively and creatively with selling their wares by the pound.
By - Posted Jan 01, 2002
Many worry that spending on intranets and IT in general will decrease as costs are trimmed. In fact, intranet infrastructure investment is as important as always.
By - Posted Jan 01, 2002