As Mary Meeker once predicted, money is now flowing to where consumers are spending their time. And yet, 2016 also started to spell the end of the phrase mobile-first, as Google coined a new, important phrase: AI-first. Mobile-as-a-device is becoming the connecting tissue between channels. As such, it's seen less as a device and more as a means for connecting deeply with your consumer in the moments that matter.
At Mobile World Congress (MWC) 2016, GSMA revealed that there are now more mobile connections than people on the planet. Looking at the Goliath that is Apple, there are now 2 million apps in the Apple App Store. There have been 130 billion apps downloaded, and developers have earned $50 billion in revenues. Apple will likely sell 200 million iPhones this year--which are more powerful than the computer used to put a man on the moon. We replace our phones every 2 years for another one that is more powerful and has more sensors. Mobile now accounts for more than 50% of traffic for the majority of brands.