Industry Insights

Publishing success fundamentally begins with the editorial process of curating and producing great, trustworthy content for your readers, regardless of medium. There is no substitute. Assuming you've already built the content foundation for your brand, now is the time to rethink the value proposition of how and why you distribute content digitally.
- Posted Apr 19, 2019
The enterprise information management landscape is changing rapidly, driven by the need for business agility and scalability in the emerging digital economy. Effective information management is pivotal in properly managing input and output of information on a day-to-day basis.
- Posted Apr 17, 2019
While the steady advance of applied artificial intelligence (AI) technology promises to dramatically increase the value of computers in daily business life—for example, helping business professionals monitor and analyze what their competitors are doing— AI and machine learning in competitive intelligence and customer insights applications are on a collision course with copyright law and the content publishing industry.
- Posted Apr 12, 2019
Social media may be the star of digital marketing strategies, but email has long been the work-horse. Marketers know this, and it's time publishers follow their lead.
- Posted Apr 03, 2019
Although copyright protection exists as soon as a work is created or "fixed," the US Supreme Court recently held that copyrights cannot be enforced until a registration is obtained from the US Copyright Office.
Leveraging video and FinTech to increase revenues might be one road to salvation for struggling digital publishers.
- Posted Mar 27, 2019
How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).
- Posted Mar 20, 2019
It's not enough to have good video content by itself. You need to know how to get it in front of the right people, and at the right time. Today, that means you have to have a Twitter strategy.
- Posted Mar 18, 2019
For mobile marketers, in-app purchases are a fantastic way to engage your users and provide them the content and bonuses they're hungry for. You give them more of what they want, and in return, you continue to engage with your users as your app thrives!
- Posted Mar 15, 2019
Of course, most businesses know that having a lot of good reviews can boost sales by strengthening consumer confidence in their business. However, positive, authentic reviews can do a whole lot more than just build trust with customers who are checking out your product/service pages. They are also an essential ingredient to an effective SEO strategy.
- Posted Mar 11, 2019
There's a limit to the audience publishers can attract on their owned sites and only so many ads they can pile on a page. To support more growth, a publisher has to enact audience extension strategies and sell on other sites beyond their own. But how do they manage this scale properly without having it morph into a chaotic mess?
- Posted Mar 08, 2019
Year after year, we see numerous Google algorithm updates that improve the way users search for content on the web and the results they find. 2018 saw eight big changes, and this article explores what they mean for you.
- Posted Mar 06, 2019
Companies invest significant resources in externally-facing cybersecurity measures. With the focus on securing network perimeters, preventing malicious cyberattacks is the top priority for many companies' data security initiatives. Other extra layers of protection, such as encryption, are also applied to data residing in the corporate network. These tactics are a great way to safeguard digital information, however, they're not enough.
- Posted Feb 26, 2019
Apps like WeChat and LINE have already proven successful for businesses in countries like China and Japan, where their monthly active user counts exceed 600 million and 200 million respectively. Their success indicates that, if businesses over the world don't do the same, they are at serious risk of falling behind.
- Posted Feb 19, 2019
As the landscape is rapidly changing, there are a few key issues that all players must consider. But for brands, in particular, marketers must figure out the right balance between in-house teams and agency support to operate most efficiently.
- Posted Feb 12, 2019
Personalization is the key to growing more customers into your best customers by delivering intent-driven experiences to every customer, every time. In order to do this, here are a few best practices to incorporate into your business strategy.
- Posted Feb 07, 2019
If we examine ourselves like an archaeologist trying to piece together the habits, beliefs, and norms of a distant culture, we can better understand our ourselves. Why do we create this content the way we do? Perhaps we can reverse engineer the unspoken ideas that shape our work today.
- Posted Jan 30, 2019
France's Supervisory Authority (CNIL) has fined Google $56.8 millions Euros for what the data protection watchdog believes is a violation by the multinational tech company on EU's General Data Protection Regulation (GDPR).
- Posted Jan 29, 2019
2019 presents new B2B marketing challenges, from generational shifts in key decision makers to buying cycles that are more collaborative and customer-centric. To successfully execute campaigns that truly resonate with today's B2B buyer, it's critical for marketers to understand three key elements.
- Posted Jan 28, 2019
Email bombing can hurt your brand, but how do you protect yourself from being tricked by malicious bots? Combines these nine steps to protect your brand and your customers from email flooding attacks.
- Posted Jan 25, 2019
Publishers have tried various methods to win back share from the Facebook/Google duopoly. Not all have been successful. But there are some battle-tested tactics that stand out. These offer hope for publishers that are tired of losing business to Google and Facebook.
- Posted Jan 23, 2019
As more organizations choose to market their brands overseas, website translation has become high on the priority list. But straight translation doesn't necessarily work for every language, even with expert localization services applied. As such, this article will consider when it might be more appropriate to commission bespoke articles in other languages.
- Posted Jan 21, 2019
How do we best ensure that video delivered via email is reaching our audience? Let's look today at some best practices to adhere to when integrating video and email for customer outreach.
- Posted Jan 18, 2019
Video today is already eclipsing the written word, and, if we get things right, the video of tomorrow could be even more disruptive. Here are three opportunities to address in 2019.
- Posted Jan 14, 2019
Many marketing teams are starting to wonder what lies ahead for social media. There were tons of new trends and features that debuted in 2018, which changed things dramatically for online marketing. While there are certainly no guarantees, experts have made some predictions based on data and past trends that online marketers should keep in mind as they start to develop their strategies for the upcoming year.
- Posted Jan 11, 2019
Why are some big retailers still experiencing site outages during the biggest online shopping weekend of the year? There are several factors at play.
- Posted Jan 09, 2019
Mastering the art of brand storytelling isn't easy. Here are five best practices, gleaned from one of the world's biggest brands, on how to successfully build an authentic content marketing voice.
- Posted Jan 07, 2019
Unless you have a cohesive content marketing strategy in place, all the time and money you are spending on your efforts might be for naught. Here are 3 steps putting together a content marketing strategy.
- Posted Jan 04, 2019
Ai may be the buzzword du jour of 2019, but it really does have practical applications. AI can help content marketers improve on the three E's: Enrichment, Execution, and Experience. Find out how technology can help you do your job better.
- Posted Jan 02, 2019
With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for experiments or tests to improve our understanding and improve the strategy.
- Posted Dec 21, 2018
Data Management Platforms (DMPs), which in the past were central to a brand's programmatic advertising strategy, are being reconsidered both for usability and cost. Ad-tech has evolved in the last 10 years and so have DMPs, but needs have evolved as well. Given the big budgets that marketers need to operate their DMPs, brands are now asking -- do we even need one?
- Posted Dec 19, 2018
The sight, sound, and motion of television creates a powerful branding experience that cannot be replicated with a digital display ad. That said, the targeting and measurement capabilities in OLV increase the effectiveness and accountability of advertising. The answer is not to choose one or the other; it's combining the best capabilities of both TV and OLV into one holistic approach. 
- Posted Dec 17, 2018
The evolution of the spam filter, with increasingly more sophisticated ways for determining which content is contextually relevant to the recipient, has all but eliminated the need to cross-check campaigns against those long lists of words to use and/or avoid. Yet more and more messages get stuck in email purgatory putting the marketer's reputation at risk. What gives? Here we take a closer look at the current state of spam filters.
- Posted Dec 14, 2018
As a new year approaches, the need for a hyper-connected content workflow should be top of mind for all enterprises, regardless of industry. Without this, businesses risk being left behind and encountering significant problems.
- Posted Dec 12, 2018
Does the US need a national data privacy law? Companies who understand the importance of data protection can help create better customer experiences.
- Posted Dec 10, 2018
The holidays are fast approaching, but it's not too late to make some last minute tweaks to ensure your holiday emails perform as efficiently as Santa's workshop. We all know the holidays are a critical time for email marketers, so every positive change you make can have a real impact on the bottom line.
- Posted Dec 07, 2018
Do you want to include video in your marketing strategy but have a limited budget? Here are a few suggestions to spend your time and money wisely.
- Posted Dec 05, 2018
If your company works with international customers, or plans to, you might be contemplating a website redesign to stay relevant and competitive. This is also an ideal time to localize that redesigned website in your customers' preferred languages. Learn the best practices for a smooth and scalable localized website redesign.
- Posted Dec 03, 2018
Marketing companies are the perfect target for cybersecurity attacks. Here's why, and how to stop them.
- Posted Nov 13, 2018
If you're interested in adding influencer marketing to your strategy this year but have questions about how to separate the real influencers from the frauds, we have five tips to help you vet your partners.
- Posted Nov 02, 2018
The U.S. midterm elections are nearly upon us, and digital platforms like Google and Facebook are still figuring out how to deal with fake news. Learn more about how Google is addressing the credibility issue.
- Posted Oct 29, 2018
Never before has there been so much honest competition in the e-commerce space from competing retailers and online publishers that you are keenly aware of. And now there's a new form of competition-the type that lurks in the shadows, visible only to your most prized possession-potential customers.
- Posted Oct 24, 2018
Integrating new technologies into a customer engagement/marketing plan needs to be carefully measured to maintain consumer trust and ensure they feel comfortable adopting a new platform. This plan should include strategies for transitioning consumers from one channel to another, alleviating fears about the risks of new technology and, most importantly, helping to define the unique value of devices like a digital assistant for their day-to-day needs.
- Posted Oct 15, 2018
Facebook's investment in Stories overall will certainly come at the cost of one platform: Snapchat. The past 10 years of social media analysis tells us that Stories, as a format, won't be appealing forever. Content formats come and go. So, the time is now to invest in Stories.
- Posted Oct 12, 2018
Today's businesses face a new reality: customers now communicate via numerous digital self-service channels such as web, chat, and text. While 93% percent of organizations agree that providing a seamless quality experience across all channels is important, less than half actually think they're very effective in meeting that goal.
- Posted Oct 10, 2018
Belated Happy International Podcast Day (IPD)! Podcasts have had a lot of ups and downs. That's OK. Because having a massive burst of enthusiasm followed by feelings of disappointment is totally normal for emerging technologies.
- Posted Oct 08, 2018
Small business and enterprise customers alike have shared a common frustration with Google's overly complex interface and left many marketers scratching their heads. Compared to the newer, sexier advertising platforms like Facebook which branded itself as the "easiest to use online advertising platform," Adwords has been described as complicated, outdated, and expensive.
- Posted Oct 05, 2018
Startup marketing can be a very complex endeavor. In order to get the most bang for your buck, you'll need to be patient, plan, revise, and research. There are only so many hours in the day and time management for new companies is extremely important.
- Posted Oct 03, 2018
By getting back to the basics of email marketing, you can bring a new level of sophistication to your program. Here are four simple steps to take that can have an immediate impact on your email campaigns.
- Posted Oct 01, 2018
Business plans are exhaustive and all-encompassing, outlining the vision of what a business is trying to achieve and a strategy and tactics for achieving that vision. Organizations should follow the same process as they design and implement content management plans. The overarching mission of these plans should be improved data integrity, increased employee productivity, and comprehensive data security. With that goal in mind, what are the three most important strategies and supporting tactics in a content management plan?
- Posted Sep 24, 2018
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