Industry Insights

Content Delivery Networks can improve download speeds for end-users, but they aren't a "set it and forget it" solution. Try these three tips to perfect your CDN performance.
- Posted Jun 21, 2019
Taking a content-driven approach differentiates you from your competitors. Here are three examples of companies that took a content-driven approach, which resulted in increased revenue and improved the customer experience.
- Posted Jun 19, 2019
For brands trying to reach an ever-growing multicultural audience, let alone global brands, the merging of machine learning and human optimization can help marketers tackle this huge responsibility.
- Posted Jun 17, 2019
Explore the five ways programmatic ad technology is strengthening the industry for future growth.
- Posted Jun 14, 2019
This year's Cannes Lions will focus on a number of trends. Expect transparency and accountability, consumer privacy and how publishers make money long-term to be among the biggest areas for pharma marketers—not just at the event, but beyond.
- Posted Jun 13, 2019
Marketers can create a new CX battle plan by "reverse engineering," which involves deconstructing, analyzing, and reworking your company's current customer interactions to help optimize CX more quickly and with fewer resources in the future.
- Posted Jun 12, 2019
The EU's new Digital Single Market Directive will disrupt the relationships among digital platforms and audiovisual (AV) rightsholders such as studios and licensees. Here, there are lessons to be learned from science publishing.
- Posted Jun 07, 2019
When it comes to user experience (UX) and conversion rate optimization (CRO) there are plenty of site features and content ideas you might find on competitor websites, or websites belonging to aspirational brands, which aren't actually conducive to success.
- Posted Jun 05, 2019
It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.
- Posted May 24, 2019
If you are looking for a way to take your B2B company to the next level, chances are that international expansion has crossed your mind once or twice. So, how can you ensure that you are able to not only connect with international customers but truly impress them by standing out from your global competition?
- Posted May 22, 2019
Research from Mobile Posse and Phoenix Marketing International found 88% of mobile users regularly exhibit appnostic behavior, while only 11% of users have a specific app in mind more than 90% of the time. Mobile Posse's CMO, Greg Wester, says that savvy app makers will take advantage of this "appnostic" state of mind.
Posted May 21, 2019
Originally introduced more than a decade ago as a decentralized, digital ledger supporting bitcoin, blockchain has evolved beyond well beyond supporting digital currencies. In the case of content sharing, blockchain promises unprecedented levels of creative freedom.
- Posted May 17, 2019
SEO has grown to encompass much more than its original acronym, and the SERP isn't limited to ten blue links anymore. Because digital marketing strategies are changing to keep up with SEO's advancements, we can hardly predict what will happen next—but these fast-growing trends might give us a clue about the future of SEO.
- Posted May 10, 2019
I'd like to explore an unusual perspective on DAM investments—one that digs into the purpose of DAM, the evolutions of brands, and the pace of change in digital marketing. DAM, I will argue, is a technology that guards against erratic, unintended change.
- Posted May 03, 2019
The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. The emerging category is evolving rapidly, and could affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively.
- Posted Apr 26, 2019
Publishing success fundamentally begins with the editorial process of curating and producing great, trustworthy content for your readers, regardless of medium. There is no substitute. Assuming you've already built the content foundation for your brand, now is the time to rethink the value proposition of how and why you distribute content digitally.
- Posted Apr 19, 2019
The enterprise information management landscape is changing rapidly, driven by the need for business agility and scalability in the emerging digital economy. Effective information management is pivotal in properly managing input and output of information on a day-to-day basis.
- Posted Apr 17, 2019
While the steady advance of applied artificial intelligence (AI) technology promises to dramatically increase the value of computers in daily business life—for example, helping business professionals monitor and analyze what their competitors are doing— AI and machine learning in competitive intelligence and customer insights applications are on a collision course with copyright law and the content publishing industry.
- Posted Apr 12, 2019
Social media may be the star of digital marketing strategies, but email has long been the work-horse. Marketers know this, and it's time publishers follow their lead.
- Posted Apr 03, 2019
Although copyright protection exists as soon as a work is created or "fixed," the US Supreme Court recently held that copyrights cannot be enforced until a registration is obtained from the US Copyright Office.
Leveraging video and FinTech to increase revenues might be one road to salvation for struggling digital publishers.
- Posted Mar 27, 2019
How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).
- Posted Mar 20, 2019
It's not enough to have good video content by itself. You need to know how to get it in front of the right people, and at the right time. Today, that means you have to have a Twitter strategy.
- Posted Mar 18, 2019
For mobile marketers, in-app purchases are a fantastic way to engage your users and provide them the content and bonuses they're hungry for. You give them more of what they want, and in return, you continue to engage with your users as your app thrives!
- Posted Mar 15, 2019
Of course, most businesses know that having a lot of good reviews can boost sales by strengthening consumer confidence in their business. However, positive, authentic reviews can do a whole lot more than just build trust with customers who are checking out your product/service pages. They are also an essential ingredient to an effective SEO strategy.
- Posted Mar 11, 2019
There's a limit to the audience publishers can attract on their owned sites and only so many ads they can pile on a page. To support more growth, a publisher has to enact audience extension strategies and sell on other sites beyond their own. But how do they manage this scale properly without having it morph into a chaotic mess?
- Posted Mar 08, 2019
Year after year, we see numerous Google algorithm updates that improve the way users search for content on the web and the results they find. 2018 saw eight big changes, and this article explores what they mean for you.
- Posted Mar 06, 2019
Companies invest significant resources in externally-facing cybersecurity measures. With the focus on securing network perimeters, preventing malicious cyberattacks is the top priority for many companies' data security initiatives. Other extra layers of protection, such as encryption, are also applied to data residing in the corporate network. These tactics are a great way to safeguard digital information, however, they're not enough.
- Posted Feb 26, 2019
Apps like WeChat and LINE have already proven successful for businesses in countries like China and Japan, where their monthly active user counts exceed 600 million and 200 million respectively. Their success indicates that, if businesses over the world don't do the same, they are at serious risk of falling behind.
- Posted Feb 19, 2019
As the landscape is rapidly changing, there are a few key issues that all players must consider. But for brands, in particular, marketers must figure out the right balance between in-house teams and agency support to operate most efficiently.
- Posted Feb 12, 2019
Personalization is the key to growing more customers into your best customers by delivering intent-driven experiences to every customer, every time. In order to do this, here are a few best practices to incorporate into your business strategy.
- Posted Feb 07, 2019
If we examine ourselves like an archaeologist trying to piece together the habits, beliefs, and norms of a distant culture, we can better understand our ourselves. Why do we create this content the way we do? Perhaps we can reverse engineer the unspoken ideas that shape our work today.
- Posted Jan 30, 2019
France's Supervisory Authority (CNIL) has fined Google $56.8 millions Euros for what the data protection watchdog believes is a violation by the multinational tech company on EU's General Data Protection Regulation (GDPR).
- Posted Jan 29, 2019
2019 presents new B2B marketing challenges, from generational shifts in key decision makers to buying cycles that are more collaborative and customer-centric. To successfully execute campaigns that truly resonate with today's B2B buyer, it's critical for marketers to understand three key elements.
- Posted Jan 28, 2019
Email bombing can hurt your brand, but how do you protect yourself from being tricked by malicious bots? Combines these nine steps to protect your brand and your customers from email flooding attacks.
- Posted Jan 25, 2019
Publishers have tried various methods to win back share from the Facebook/Google duopoly. Not all have been successful. But there are some battle-tested tactics that stand out. These offer hope for publishers that are tired of losing business to Google and Facebook.
- Posted Jan 23, 2019
As more organizations choose to market their brands overseas, website translation has become high on the priority list. But straight translation doesn't necessarily work for every language, even with expert localization services applied. As such, this article will consider when it might be more appropriate to commission bespoke articles in other languages.
- Posted Jan 21, 2019
How do we best ensure that video delivered via email is reaching our audience? Let's look today at some best practices to adhere to when integrating video and email for customer outreach.
- Posted Jan 18, 2019
Video today is already eclipsing the written word, and, if we get things right, the video of tomorrow could be even more disruptive. Here are three opportunities to address in 2019.
- Posted Jan 14, 2019
Many marketing teams are starting to wonder what lies ahead for social media. There were tons of new trends and features that debuted in 2018, which changed things dramatically for online marketing. While there are certainly no guarantees, experts have made some predictions based on data and past trends that online marketers should keep in mind as they start to develop their strategies for the upcoming year.
- Posted Jan 11, 2019
Why are some big retailers still experiencing site outages during the biggest online shopping weekend of the year? There are several factors at play.
- Posted Jan 09, 2019
Mastering the art of brand storytelling isn't easy. Here are five best practices, gleaned from one of the world's biggest brands, on how to successfully build an authentic content marketing voice.
- Posted Jan 07, 2019
Unless you have a cohesive content marketing strategy in place, all the time and money you are spending on your efforts might be for naught. Here are 3 steps putting together a content marketing strategy.
- Posted Jan 04, 2019
Ai may be the buzzword du jour of 2019, but it really does have practical applications. AI can help content marketers improve on the three E's: Enrichment, Execution, and Experience. Find out how technology can help you do your job better.
- Posted Jan 02, 2019
With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for experiments or tests to improve our understanding and improve the strategy.
- Posted Dec 21, 2018
Data Management Platforms (DMPs), which in the past were central to a brand's programmatic advertising strategy, are being reconsidered both for usability and cost. Ad-tech has evolved in the last 10 years and so have DMPs, but needs have evolved as well. Given the big budgets that marketers need to operate their DMPs, brands are now asking -- do we even need one?
- Posted Dec 19, 2018
The sight, sound, and motion of television creates a powerful branding experience that cannot be replicated with a digital display ad. That said, the targeting and measurement capabilities in OLV increase the effectiveness and accountability of advertising. The answer is not to choose one or the other; it's combining the best capabilities of both TV and OLV into one holistic approach. 
- Posted Dec 17, 2018
The evolution of the spam filter, with increasingly more sophisticated ways for determining which content is contextually relevant to the recipient, has all but eliminated the need to cross-check campaigns against those long lists of words to use and/or avoid. Yet more and more messages get stuck in email purgatory putting the marketer's reputation at risk. What gives? Here we take a closer look at the current state of spam filters.
- Posted Dec 14, 2018
As a new year approaches, the need for a hyper-connected content workflow should be top of mind for all enterprises, regardless of industry. Without this, businesses risk being left behind and encountering significant problems.
- Posted Dec 12, 2018
Does the US need a national data privacy law? Companies who understand the importance of data protection can help create better customer experiences.
- Posted Dec 10, 2018
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