News Item

Contently announced the launch of Document Analytics, a content measurement tool that allows marketers to track engagement across sales enablement and marketing collateral. Document Analytics expands Contently's existing web analytics and content recommendation tools to downloadable assets like case studies, sales presentations, and ebooks. This highly valuable data has until now been difficult, if not impossible, to track and optimize.
Posted Jul 26, 2016
TUNE, a provider of mobile marketing technology, announced the launch of a stand alone product, Multiverse. Designed to help marketers quickly determine return on ad spend across all their channels in one platform, the product is already integrated with over 100 advertising partners. During the public beta, TUNE Marketing Console customers that use the Attribution Analytics product will have complete and free access, and in the months following, marketers using other attribution providers will also be able to aggregate their data for free.
Posted Jul 26, 2016
Kenshoo, a provider of agile marketing solutions, announced the launch of its 2016 Holiday Performance Program. The program aims to help retail and e-commerce marketers improve performance according to specific advertising criteria relevant to the client's business. According to Kenshoo, previous program participants saw revenue increases of over 30% during the holiday season.
Posted Jul 26, 2016
Verizon Communications Inc. and Yahoo! Inc. announced they have entered into a definitive agreement under which Verizon will acquire Yahoo's operating business for approximately $4.83 billion in cash, subject to customary closing.
Posted Jul 25, 2016
In the most recent of its three regularly scheduled yearly releases, Atypon says it has added significant enhancements to Literatum, a fully featured online publishing platform for the professional and scholarly publishing industry. Atypon's new universal content type technology, known as Digital Objects, assigns a DOI (Digital Object Identifier) to any type of content or media, including blogs, news articles, videos, images, and interactive visualizations. Each Digital Object can then be tagged, indexed, packaged, targeted, promoted, bundled, and sold as easily as traditional content types like journal articles and book chapters.
Posted Jul 21, 2016
Likqid Media, Inc. has announced that LKQD FUSION technology is now available to all premium publishers globally. LKQD FUSION addresses the technical and operational challenges encountered by Publishers and Advertisers as digital video struggles to transition from Flash to HTML5. LKQD FUSION provides real-time communication and functionality bridges between Flash and HTML5 video ads. This enables Publishers to support video ads from all advertisers.
Posted Jul 21, 2016
Adobe has announced the launch of DITA CCMS based on its Experience Manager. Now, the Technical Publishing department can take advantage of the single-click multichannel publishing capability of the solution to generate DITA-based output for Experience Manager Sites and Mobile, PDF, and other popular formats.
Posted Jul 21, 2016
Adstream, a provider of creative asset management, delivery, and analytics technology, announced it has signed an agreement to acquire Dubsat, an Omnilab Media company. Dubsat is an advertising content management and distribution company operating in the US, UK, Australia, New Zealand, and South Africa. The acquisition continues Adstream's ongoing investment in driving global scale for its platform and customers.
Posted Jul 19, 2016
Agile CRM, a subscription-based SaaS product, announced an increase in the maximum number of users for its free plan from 2 to 10. Agile is an all-in-one CRM that helps in automating sales, marketing and customer service in one platform.
Posted Jul 19, 2016
Freckle, a beacon-based mobile attribution company, announced a partnership with AirKast, a mobile platform companies for publishers and media companies in North America. A cloudbased mobile platform provider supporting iOS, Android, and Amazon Kindle, AirKast clients include Cumulus Media, ESPN, Radio One, CBS News Radio and Fox News Radio. The partnership with Freckle enables AirKast's clients to participate in pioneering beacon initiatives, which include attribution, analytics, messaging, retargeting, and insights.
Posted Jul 19, 2016
Zmags, the shoppable content company, announced that Zmags Creator for Magento now lets retail creative teams to make content instantly shoppable with a single click. While Magento ecommerce platform customers have always been able to use native functionality, Zmags Creator for Magento gives retailers the autonomy to create rich brand experiences for their customers without coding.
Posted Jul 19, 2016
PebblePost, the inventors of Programmatic Direct Mail, announced the launch of the industry's first real-time analytics platform for understanding the delivery and impact of campaigns that run on their Programmatic Direct Mail platform. With this new platform, marketers can now see the results of their Programmatic Direct Mail campaigns. Importantly, they can use this insight to optimize campaign for the next day's mail.
Posted Jul 14, 2016
New technology from the native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB. According to the company, this reduction establishes Vibrant Media as one of the internet's lightest scalable native ad providers.
Posted Jul 14, 2016
Clickky, a mobile monetization platform, has launched the Clickky CPI Index, which shows the current state of market demand. Based on Clickky advertising campaign data, the Index is a monthly market analysis that shows the demand dynamics for different countries.
Posted Jul 14, 2016
The Translation Network announced that Lingotek and MindTouch have teamed up to improve multilingual capabilities for MindTouch users. Lingotek's cloud-based translation and localization network and MindTouch have developed a solution within MindTouch that simplifies the process of translating content.
Posted Jul 12, 2016
NetSeer, a provider of visual monetization solutions for publishers and advertisers, announced the introduction of their In-Video Image Overlay + Display ad solution for publishers to drive complementary and incremental video advertising revenue. This new non-linear ad monetization product says it gives publishers all the advantages of overlay ads combined with the ability to be used with publisher-owned video content located anywhere on the internet.
Posted Jul 12, 2016
dtSearch is a provider of enterprise and developer text retrieval software and document filters. Contegra Systems is a major provider of custom search development services for the dtSearch Engine developer market. Together the companies announce a new version of Contegra's Kaleido user interface built around the dtSearch Engine SDK. The new features work alongside Kaleido's existing faceted search user interface built on top of the dtSearch Engine faceted searching developer API.
Posted Jul 12, 2016
SAP SE announced a new release of its SAP Hybris Commerce solution, which aims to make it simpler for businesses to deliver compelling shopping experiences, personalized for each customer. The new release of SAP Hybris Commerce contains several enhancements.
Posted Jul 12, 2016
Kenshoo, a provider of agile marketing solutions, now offers full support for Google's Expanded Text Ads (ETAs). Since its initial launch in May, Kenshoo says more than 45 advertisers in the Internet Retailer Top 1000 have deployed ETAs through Kenshoo, with over 3.5 million ETAs served and as much as 40% of weekly keyword ad spend being used for testing and optimizing this new ad format.
Posted Jul 07, 2016
ConvertMedia, a breakthrough video ad solution for publishers and an outstream video SSP, announced the launch of ConvertMedia Studio, a DIY platform giving publishers an easy hands-on tool to manage and customize every facet of audience experience for each video ad format. Publishers choose from a full range of units with multiple size and location options. Appearance, behavior and ad settings can be quickly tailored from a list of options such as auto-play, sound, detachability, and skippability.
Posted Jul 07, 2016
Editage, a provider of English-language editing and publication, has partnered with Knowledge E, a provider of research and publishing services, to provide manuscript preparation support to authors throughout the Middle East. Researchers will now have access to a range of services including English-language editing, translation, plagiarism check, peer-review support and technical review.
Posted Jul 07, 2016
Monetate, an experience marketing platform for brands, announced the release of its latest global Ecommerce Quarterly report (EQ1 2016). The report offers benchmarks and insights for marketers interested in creating seamless, personalized experiences for customers regardless of when they're engaging with a brand or what device they're on.
Posted Jul 07, 2016
Digital Experience Management platform provider Jahia launched Commerce Factory, an e-commerce solution that says it extends a brand through product presence and sales by delivering intelligent, personalized customer experiences throughout the entire customer buying journey.
Posted Jun 30, 2016
451 Research's inaugural "Voice of the Enterprise: Internet of Things" (IoT) quarterly study reveals that despite the relatively recent emergence of the term "IoT", 65% of respondent organizations currently collect data from equipment, devices, or other connected endpoints and use that data for a business purpose.
Posted Jun 30, 2016
SAP SE announced SAP Hybris Service Engagement Center, a new omnichannel cloud customer engagement solution that says it allows organizations to deliver convenient, contextual, and relevant service experiences regardless of channel or device throughout the customer journey. This solution is now available in the United States.
Posted Jun 30, 2016
Accengage, a European push notification technology for mobile apps, websites, and Facebook Messenger has released the 2016 edition of its annual Push Notification Benchmark. Accengage analyzed the performance metrics of 38 billion Push Notifications sent by its customers via its SaaS technology over the full year of 2015. These thousands of campaigns, categorized in 10 industries, were launched by hundreds of advertisers who targeted over 750 million consumers, in 70 countries, on all continents.
Posted Jun 28, 2016
Edtech company Workbench has partnered with Parrot to create the "Parrot Education Community," to bring programming and learning with drones and robots to students, teachers, and STEM enthusiasts. The Parrot Education Community will allow users to interact with the company and with one another to share programs, videos, lessons, and experiences. In addition, the content created in this workbench can be leveraged by educators to drive interactive, hands-on learning in the classroom, helping to meet NGSS standards.
Posted Jun 28, 2016
PebblePost Inc., the inventor of Programmatic Direct Mail, announced the launch of the PebblePost Ad Server, the industry's first ad server connecting the power of digitally-determined intent data with the effectiveness of mail sent to the home. The innovative, patent-pending Ad Server allows marketers to transform data from online behaviors, audience attributes, and campaign objectives into dynamically rendered, personalized mail pieces to existing or prospective customers.
Posted Jun 28, 2016
Tom Gerace, founder and CEO of Skyword, a content marketing technology and services company, announced a partnership with award-winning story authority and best-selling author Robert McKee. The partnership will include Gerace collaborating with McKee on McKee's Storynomics seminars in the U.S. and Europe. The seminars instruct senior executives and marketing professionals on how to apply storytelling structure to their business in order to drive revenue, margins, and brand loyalty.
Posted Jun 28, 2016
ConvertMedia, the video ad solution for publishers and an outstream video SSP, announced that 11 DSP and RTB companies are new partners. The partnerships will provide access to ConvertMedia's outstream video portfolio of over 10 formats for desktop and mobile including the Inline, Interstitial, Slider, Coffee Break, and Slideshow. The list of recent of partners includes: Eyeview, Gamut, Giant Media, Index Exchange, PubMatic, Pulsepoint, Rubicon Project, StackAdapt, SundaySky, TubeMogul, and Videology.
Posted Jun 23, 2016
Lionbridge Technologies, Inc. announced the availability of Lionbridge onDemand for WordPress. By connecting Lionbridge's onDemand translation platform with WordPress, organizations are able to create and manage multi-lingual websites and blogs with ease from within their working environment, while maintaining global brand consistency.
Posted Jun 23, 2016
Trapit, a platform for authentic social selling and employee advocacy, announced the launch of an all-new account-based sales offering for their social selling platform. The account-based sales package allows salespeople to create custom dashboards to track content relevant to target accounts including individual decision makers, products, trends, industries, policy, and more. Trapit's artificial intelligence (AI) is then able to surface relevant content--including social media updates, insights, trends, analysis and news from over 100,000 curated sources--that will help salespeople tailor their approach to the specific account they're targeting without any manual research.
Posted Jun 23, 2016
Boopsie sponsored a survey of over 350 librarians to learn more about the value that mobile apps offer diverse communities and the obstacles that libraries face when launching these apps. In preparation for the American Library Association (ALA) Annual Conference, Boopsie published a report on the results of this survey. With a majority of participants representing public and academic libraries, the report explores six key findings of the survey, which featured questions proposed by leaders in the library industry.
Posted Jun 23, 2016
Animoto, the online video creation application that makes it easier for anyone to create professional videos, launched its 2016 Social Video Forecast. The report examines how two types of marketers--professional marketers and small- and medium-sized business owners (SMB owners) who are responsible for their own marketing--are embracing the overlap of social media and video. Nearly two-thirds of all marketers are planning to incorporate video in their campaigns for the coming year, and investment in video promotion on social channels and talent to support it will increase across the board.
Posted Jun 23, 2016
Boomtrain announced an integration with Segment that will allow marketers to implement AI-powered personalization with virtually no hassle. Modern digital marketing teams demand efficiency, but using different technologies often adds complexity. Segment, however, says it empowers marketers to easily leverage multiple data and event flows to deliver great customer experiences.
Posted Jun 21, 2016
Magnolia, a Swiss CMS vendor, launched a new solution--Magnolia Now, a cloud-based digital experience platform--at its seventh annual conference in Basel, Switzerland on June 8-9. Magnolia Now says it takes the hassle out of the deployment and operations of content management and gives companies the ability to go to market fast. It will be available beginning in November 2016 in a variety of packages.
Posted Jun 21, 2016
Crowdynews, a social media curation platform, announced the availability of Crowdynews Free, a pre-packaged version of its Breaking Burner solution. Crowdynews Free enables both small and large publishers to bring the voice of the crowd from the social web directly to their websites quickly and easily.
Posted Jun 21, 2016
HIRO Media, a programmatic video ecosystem, announced a new ad filtering solution designed to prevent malvertising by cleaning a publisher's ad channels in real time. HIRO's ad filtering product works on a white list approach by filtering in real-time any code object that may reach the users--for example JavaScript, Flash, and IFrame. Once the system detects an unapproved vendor, HIRO's ad filtering solution will either remove the malicious code and deliver a clean ad or reject the ad completely. Currently in the U.S., HIRO says it is serving 5% of all ads, which accounts to 2 billion ads per month.
Posted Jun 21, 2016
Alpha Grid is a media company that specializies in branded content, and The Financial Times has purchased a controlling stake in it in order to expand its own content studio. According to a post on the news outlet's site, branded content revenue has risen by more than 30% since it introduced the paid post format, "and the FT is seeing increased demand from advertisers for multimedia brand storytelling aimed at global decision makers – where Alpha Grid has a strong track record."
Posted Jun 16, 2016
Lionbridge Technologies, Inc., announced that it has signed a partnership with BETSOL, a provider of technology and staffing solutions for contact centers. With the agreement, BETSOL will resell Lionbridge's GeoFluent real-time translation solution to provide clients with omni-lingual support across their self-service, chat and agent-assisted digital channels, including chat. This allows BETSOL customers to increase customer satisfaction (CSAT) using their existing chat platform and without having to hire bi-lingual agents.
Posted Jun 16, 2016
Skyword Inc., a content marketing technology and services company, was awarded a patent for PeopleRank, a technique for identifying and measuring a person's influence within a community or on a topic or specific set of topics. Through PeopleRank, marketers and advertisers gain greater insight into the conversations and influencers that are important to their customers and audiences, allowing them to build a digital brand experience that meets their needs.
Posted Jun 16, 2016
SmarterHQ, a contextual marketing technology company, announced its integration with Yesmail, an email and cross-channel marketing software provider. The integration represents a logical partnership between two technologies that use data and customer context to fuel automated, personalized customer experiences.
Posted Jun 16, 2016
LiveRamp, an Acxiom company, announced a new integration with Facebook that allows clients to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact centers, and other brick-and-mortar locations. Building on existing capabilities to onboard offline first- and third-party data for targeting through Facebook Custom Audiences, LiveRamp can now enable clients to securely onboard their sales transaction data and perform closed-loop measurement analysis.
Posted Jun 16, 2016
Amobee, a global marketing technology company, specializing in cross channel, cross device solutions for display, video, mobile, email, and social, was announced a Snapchat Partner. Later this year Amobee will be able to provide brands with full-screen vertical Snap Ads, adding to the company's already robust social offering that includes existing ads API integrations with Facebook, Instagram, Pinterest and Twitter. As a Snapchat Partner, Amobee will be able to deliver mobile, 100% viewable, full-screen vertical Snap Ads to help brands target and reach active Snapchatters who generate more than 10 billion video views every day.
Posted Jun 14, 2016
Evergage, a real-time personalization platform company, published its annual research report on the state of personalization, "2016 Trends in Personalization." The study, conducted with Researchscape International, found that 85% of the marketers surveyed are using personalization. However, most companies' initiatives barely make the grade, with the majority of marketers giving their own (55%)--and their competitors' (63%)--campaigns a grade of "C" or lower.
Posted Jun 14, 2016
In a post on its website, Microsoft announced its intentions to acquire LinkedIn for an all-in purchase price of $26.2 billion. Jeff Weiner will reportedly remain the CEO of LinkedIn, and the deal is expected to close in 2016. Microsoft pointed to a number of upgrades, acquisitions, and more as evidence of LinkedIn's success.
Posted Jun 13, 2016
Branded content has become commonplace in the current media landscape, but The Atlantic and Allstate are kicking it up a notch with The Renewal Project. A press release describes the site as "a social-first website and newsroom that will spotlight individuals and organizations advancing social good and contributing to civic innovation in America." Atlantic Media Strategies (AMS) the creative agency and consulting arm of The Atlantic, created The Renewal Project as part of "an ongoing two-year editorial and marketing partnership" between it and Allstate.
By - Posted Jun 09, 2016
Exact Editions has announced the launch of a new web reader for all content on the platform. Every publication available via the Exact Editions website is displayed in the original layout, while featuring Exact Editions' intelligent linking, advanced search technology, and efficient issue stacking for easy browsing of large archives, and the vast range of content that is available with Exact Editions.
Posted Jun 09, 2016
AOL has announced its intent to partner with Rogers Media to launch a programmatic private marketplace for television. This initiative will allow advertisers to access linear television audiences with transparency and control through data and automation.
Posted Jun 09, 2016
HookLogic, the company that built an ad exchange for product brands to buy sponsored listings on retail ecommerce sites, announced its wider ambitions with the launch of HookLogic Drive to Retail. The new HookLogic Drive to Retail program promises to vastly expand the HookLogic Exchange by now enabling brands to buy media across the internet, no longer confined to media on retail sites. The company also unveiled two technologies that make the program possible, HookLogic Fusion and HookLogic 360.
Posted Jun 09, 2016
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