News Item

Digital Content Next (DCN) released new findings it commissioned from comScore's July 2016 research, "The Halo Effect". The follow-up analysis of the original data found that video ads served on premium sites yielded 68% higher brand lift than video on non-premium sites and drove even higher brand lift when looking at sales funnel brand metrics.
Posted Sep 29, 2016
Cambridge Semantics, a provider of graph-based Smart Data discovery and exploratory analytic solutions, announced the release of an enhanced product version of its Anzo Smart Data Lake solution with the ability to combine, manage, and analyze all of an enterprise's data in one place.
Posted Sep 29, 2016
Verimatrix, a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, announced the availability of the a new version of its ViewRight Ultra downloadable app package, which is a key component of a secure video delivery solution using the Verimatrix Video Content Authority System (VCAS) for Internet TV.
Posted Sep 29, 2016
Heading into the final quarter of 2016, marketing executives are feeling pressure from many sides of their organizations to produce great content, according to "Conquer Your Content: The Future of Content Marketing," a new study by Seismic and Gatepoint Research. In a survey of 100 B2B marketing executives primarily from Fortune 1000 companies, corporate demands for updated content, cross-department branding initiatives, and keeping up with one-off content requests from sales teams are listed among the most time-consuming and demanding issues.
Posted Sep 29, 2016
VideoAmp, The Total Video platform for the TV and video ecosystem, announced transparent video viewability measurement and optimization capabilities.
Posted Sep 29, 2016
Continuing its work to accelerate cross-device identification business partnerships between technology buyers and sellers, DMA delivered the first of a series of tools and solutions to the industry with the release of its "Cross-Device Identity Solutions RFI Template".
Posted Sep 29, 2016
Brands and media agencies can now access attention and engagement data for all digital ad formats and campaigns running with Vibrant Media - even if the campaign objectives are focused on drivinicg traffic.
Posted Sep 29, 2016
Qmee, an online companion that helps shoppers save money while earning cash,launched its Qmee Convert Digital Advertising Platform designed specifically for challenger brands that are trying to outsmart their competitors.
Posted Sep 27, 2016
AppsFlyer, a provider of mobile attribution and marketing analytics, released new data forecasting that app marketers will lose $100 million in 2016 due to verified mobile app install and engagement advertising fraud. The study's findings are based on the company's new anti-fraud technology, called DeviceRank.
Posted Sep 27, 2016
Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world's top brands, announced a series of important updates to its platform at its second annual C3 Europe customer experience conference. As the worlds of Customer Experience Management and Social Customer Service continue to converge, Clarabridge is moving towards further integration with the dedicated Clarabridge CX Suite.
Posted Sep 27, 2016
Libraries can now change the look and feel of their websites instantly with the release of Stacks, a hosted, turnkey web content management system designed specifically for libraries. Stacks is available through EBSCO Information Services (EBSCO).
Posted Sep 27, 2016
Game streaming is big business, and now Facebook Live is getting in on the action—at least for Android game. The BlueStack desktop emulator for PC and Mac can stream your game play directly to Facebook Live.
Posted Sep 22, 2016
Google is betting that vacation planning is stressing you out, and is introducing the Google Trips apps to help you out.
Posted Sep 22, 2016
Strata, a developer of 3D design software, announced that it has raised initial funding for its move into virtual reality (VR) and augmented reality (AR) for enterprise customers, along with changes and additions to the business. The funding was managed by Greg Kofford, co-founder at London and Australia based Lanstead Investors PTY Limited.
Posted Sep 22, 2016
ROLIK, a digital video ad marketplace, unveiled a public beta of its self-service platform at TechCrunch Disrupt. The ROLIK marketplace is a platform where video creators can seamlessly upload ads that were created using any professional tools, and for buyers to purchase high quality, finished digital video commercials without the headache associated with lengthy production cycles.
Posted Sep 20, 2016
e-Spirit Inc., a provider of content and customer experience management tools, introduced FirstSpirit CaaS, a content-as-a-service (CaaS) solution that helps companies monetize content by streamlining its delivery to and from any device, channel, or application for faster time to market. The new extension of FirstSpirit is available immediately.
Posted Sep 20, 2016
OpenMarket, a provider of enterprise mobile engagement tools, announced the results of its newest survey. The company polled 500 US millennials, ages 18-34, on their use of SMS communications with businesses, with a focus on two-way texting capabilities.
Posted Sep 20, 2016
Google Play Books is introducing Discover, a new way to find books by browsing the latest reviews, news, lists, videos and more. Discover launched in the U.S. in the Google Play Books Android app, and is coming soon to iOS.
Posted Sep 20, 2016
Shelf.io announced the beta launch of its next generation knowledge curation platform, a powerful out-of- the-box solution that allows SMBs, groups, and individuals, to easily organize their most important online content.
Posted Sep 16, 2016
Optimove, a customer marketing cloud, announced that it has raised $20 million in growth funding from Israel Growth Partners, a private equity investment firm that focuses on later stage investments. The round marks the first funding for the nearly eight-year-old company, after three straight years of 100% year-over-year growth, according to Optimove.
Posted Sep 15, 2016
Adblock Plus, a popular browser extension for blocking online advertisements, running on more than 100 million active devices, launched the beta version of an adtech platform for publishers. Adblock Plus teamed with publisher platform-provider ComboTag to build what will be known as the Acceptable Ads Platform, an interactive platform that lets publishers and bloggers choose from a marketplace of pre-whitelisted ads that they can drag and drop onto their sites.
Posted Sep 15, 2016
Absolutdata, a data analytics firm, announced the release of its groundbreaking NAVIK SalesAI solution, an add-on tool designed to work with popular CRM platforms. NAVIK SalesAI says it increases sales by providing predictive data on buyers, identifying the most promising prospects, and aligning purchaser needs with products and communication channels.
Posted Sep 15, 2016
Kenshoo, a provider of agile marketing solutions, unveiled Creative Manager at dmexco 2016. Creative Manager enables Kenshoo clients to manage, format, sequence, and optimize creative assets for leading rich media ads on Kenshoo's cross-publisher platform.
Posted Sep 15, 2016
HIRO Media, a programmatic online video ecosystem, announced a new Programmatic Video Content Marketing engine that it says is capable of delivering branded video content at scale to comScore's top 1000 online properties reaching more than 100 million unique viewers. HIRO Media developed its Programmatic Video Content Marketing engine in response to the growing demand for video content marketing solutions, and offers high quality video content, enhanced relevancy, and unobtrusive video advertisements at scale.
Posted Sep 13, 2016
Marketo, Inc., a provider of engagement marketing software and solutions, announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and measure key accounts in a highly coordinated fashion. Marketo ABM is the only solution that offers all the essentials for ABM success natively within a single, proven marketing automation platform.
Posted Sep 13, 2016
Kenshoo, a provider of agile marketing, released its third Mobile App Advertiser Trends Report, benchmarking key metrics for mobile app marketers. Among the key findings, mobile app installs in Q2 2016 increased 36% year-over-year (YoY) for the gaming sector, while overall ad spend on mobile app install ads across all industries increased 54% YoY; both metrics experienced Q4 declines (with retailers shifting focus to holiday sales) and Q1 booms.
Posted Sep 13, 2016
SendtoNews, a North American online sports content syndicator, announced its partnership with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, to ensure the highest level of transparency and performance monitoring for SendtoNews premium video advertising network.
Posted Sep 08, 2016
SDL announced that Appatura has selected SDL XPP, a XML publishing solution, to augment its newest content and digital publishing platform, Real Time Disclosure. SDL technology helps Appatura to better serve its clients by creating more relevant, personalized content on a global scale.
Posted Sep 08, 2016
ProQuest has joined forces with Wiley to make ebooks on the Wiley Online Library platform available for purchase via OASIS. The OASIS search, selection, and acquisition system already provides access to the largest ebook selection in the market via the EBL, ebrary, MyiLibrary, and Ebook Central ebook platforms, as well as the EBSCO platform.
Posted Sep 08, 2016
Forbes and PodcastOne, an advertiser-supported podcast network, announced a partnership to launch the Forbes on PodcastOne network. The deal includes joint efforts in podcast development and production, as well as distribution, promotion, marketing and advertising sales. The companies plan to collaborate on podcasts in the areas of video gaming, sports, tech, hip-hop and more, initially launching with four programs focused on business, women, and tech.
Posted Sep 01, 2016
U.S. marketers reported record levels of confidence in the practice of data-driven marketing (DDM) and its prospects for growth following the second quarter of 2016, even as they signaled that the revenues generated by their data-driven efforts grew at slower pace, quarter-over-quarter, for the fourth consecutive period.
Posted Sep 01, 2016
Xillio, provider of the Content ETL Platform, is expanding its collection of content connectors with the launch of the Alfresco connector. The Alfresco connector is a plug-in to Xillio's Content ETL platform and can be installed in one click. The connector provides the ability to quickly and easily export content types (eg. documents, users, comments, tags) from Alfresco, or import into Alfresco. This new connector is used to integrate Alfresco with other content repositories and for content migrations to and from Alfresco.
Posted Sep 01, 2016
Episerver, a global provider of a single platform to manage digital content, commerce, and marketing in the cloud, announced its acquisition of Peerius, a provider of intelligent omnichannel personalization in the cloud, accelerating the third wave of smart personalization technology called "autonomous personalization."
Posted Sep 01, 2016
Facebook announced it will be relying less on human curation for its Trending section, and turning to algorithms to help scale the feature. Facebook announced the Trending feature in 2014, but you may not be familiar with it because it still isn't available to everyone.
Posted Aug 30, 2016
DLT Solutions (DLT), a leading public sector technology company, and FinalCode, the innovator in persistent file security, announced a new partnership to bring file sharing and collaboration security to the public sector, enabling government agencies to protect shared, sensitive files both inside and outside their organizations.
Posted Aug 30, 2016
The New York City Subway has been upgrading its WiFi access, and to celebrate the fact that 175 of its 278 stations now have WiFi Governo Andrew W. Cuomo announced the "Subway Reads" program.
Posted Aug 30, 2016
Small businesses that use data to help make decisions are more strongly growing revenue as compared to their counterparts who use data on a limited basis, according to new research from Exact and Pb7. The findings show that businesses across the U.S. and Europe who lean on data insights reported revenue growth of 21% in the last financial year, as compared to 9% for businesses reporting limited use of data. Data-led businesses also experienced a net profit margin of 22%, versus 14% achieved by small businesses in which data has a limited role.
Posted Aug 25, 2016
Contently, a content marketing technology solution, announced the release of Contently Social, which includes enhanced social integrations and the expansion of its freelance creative network to include more than 600 social strategists and creators.
Posted Aug 25, 2016
Sizmek, an open ad management company for multiscreen campaigns, announced a partnership with interactive video solutions provider, Fuisz Video, to enable brand marketers and agencies using Sizmek to serve object level interactive videos that propel consumer engagement through a full-service offering that extends the capabilities of interactive video ads.
Posted Aug 25, 2016
Rightpoint, a technology and design services agency, and SessionM, a provider of real-time personalization and loyalty technology, have partnered to provide clients with integrated marketing automation and data management capabilities based on customer behaviors and preferences. The partnership will serve enterprise clients across industries and platforms including iOs, Android, and Win8.
Posted Aug 23, 2016
More than 75% of DMA members surveyed said their organizations lack a clear enough understanding of cross-device marketing and media technologies to implement these capabilities with confidence. To tackle this challenge and improve the cross-device marketing ecosystem, DMA's Cross-Device ID (XDID) Structured Innovation Program has brought together marketers, media buyers, ad sellers and XDID solution providers, with the goal of elevating the market's XDID "IQ", reducing implementation barriers, and ultimately making it easier for XDID buyers and sellers to do business with confidence.
Posted Aug 23, 2016
Mobile video platform LoopMe has announced new optimization and reporting technology, PurchaseLoop. The new self-learning technology will use AI to continuously optimize mobile video campaigns toward brand metrics such as purchase intent, brand affinity, or product recall, helping deliver ads to the users most likely to change opinion and move along the path to purchase.
Posted Aug 23, 2016
YouAppi, a mobile growth platform for premium mobile brands has incorporated anti-fraud measures into the OneRun Growth Marketing Platform to detect and prevent illicit activity. With the cost of ad fraud (including both mobile and desktop) rising from $7.2 billion now to at least $50 billion by 2025, according to a report by The World Federation of Advertisers, YouAppi is releasing the following capabilities in its OneRun Platform to identify and block fraud protection solutions:
Posted Aug 23, 2016
General Mobile Corporation (GMobi) announced the purchase of MassiveImpact, a performance advertising platform specializing in social media promotion of mobile applications. With this latest acquisition, GMobi now provides app developers with a comprehensive advertising platform, encompassing a variety of web, mobile, and social channels.
Posted Aug 23, 2016
John Wiley & Sons, Inc., a provider of knowledge and knowledge-enabled services that improve outcomes in research, professional practice and education, announced it has signed a definitive agreement to acquire Atypon, a Silicon Valley-based publishing-software company, for $120 million in cash. Atypon is a technology partner that enables scholarly societies and publishers to deliver, host, enhance, market, and manage their content on the web. The transaction is expected to close October 1, 2016.
Posted Aug 23, 2016
Amobee, a provider of marketing technology, announced the launch of Amobee Triggers, a solution it says provides marketers the ability to target and deliver digital campaigns at key consumer mindset moments, based on online and offline data signals. Amobee also introduced a refreshed brand identity and website.
Posted Aug 23, 2016
Congree Language Technologies GmbH has announced it will enable the use of its content optimization software in a number of additional editors. Before making a purchase decision, customers examine all available information material. As this comprises marketing material as well as the technical documentation, the entire corporate communication should present a consistent picture. For this reason, Congree Language Technologies GmbH will enable the use of its content optimization software in a number of additional editors.
Posted Aug 18, 2016
Email marketing software provider Delivra has unveiled the next evolution of its platform, which now boasts advanced lead alerts and browse tracking features. Digital marketing continues to move away from demographic targeting and toward behavioral targeting, which is why Delivra's latest platform allows users to utilize behavioral data like never before. New lead alerts provide real-time notifications when a drip campaign recipient takes a particular action.
Posted Aug 18, 2016
Wattpad, an online community for readers and writers, has introduced the Wattpad Futures program, a simple way for writers to increase their earning potential. Through the Wattpad Futures program, interested writers can supplement their income with little effort. The program helps writers earn money by inserting ads between chapters of their Wattpad story. Every time a reader views an ad, the writer earns money.
Posted Aug 18, 2016
Interested in which networks dominate social sharing and what top sites are publishing the most share-worthy content, Fractl partnered with BuzzSumo for its latest study. The companies analyzed over three billion social shares from one million of the most shared articles from the first half of 2016, and say they were able to draw some interesting comparisons between the 2014 report and this 2016 reboot.
Posted Aug 16, 2016
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