News Item

movingimage, a secure enterprise video platform (EVP) provider, announced availability of VideoManager Pro App, the first end-to-end EVP video manager application available for the iOS platform.
Posted Apr 27, 2017
Earlier this year, RiskIQ, a provider of digital threat management, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that it says is delivering millions of scam ads that threaten consumers and further undermine the digital advertising industry.
Posted Apr 27, 2017
DNN Software announced an assortment of new channels in Liquid Content, the omnichannel publishing system central to its Evoq CMS. With the general availability of Evoq 9.1, Liquid Content says it can seamlessly publish to devices such as Amazon Echo, and applications such as Facebook Messenger, Facebook, Twitter, and LinkedIn.
Posted Apr 27, 2017
Searchmetrics launched an agile content development platform. The Searchmetrics Content Experience is a pathfinding solution that lets writers create content optimized to reach their target group and stand atop search page rankings. Marketers can quickly optimize content production by identifying the right topics to create online content that resonates with current and potential customers.
Posted Apr 27, 2017
VitalSource has announced the release of VitalSource Content Studio 2.0, expanding the EPUB 3 authoring tool's capabilities with legacy content conversion and one-click publishing. The companys says it allows content creators to preview and publish their responsive and accessible EPUB 3 content directly into VitalSource's Bookshelf platform, and makes updates and revisions faster and easier.
Posted Apr 27, 2017
With personalization becoming a more widely adopted marketing strategy, organizations are realizing a range of benefits - from deeper customer relationships to improved conversion rates. What's more, 9 out of 10 marketers (88%) say their customers expect an experience, across digital properties, that's personalized to them.
Posted Apr 25, 2017
Reflektion, a unified engagement platform for brands, announced findings of new research and a consumer survey commissioned with Internet Retailer. Based on results from the top 100 North American online retailers as ranked by their web sales and a national survey of more than 500 consumers - Digital Personalization: The Missed Opportunity - found that fewer than half of retailers are successfully using even the most basic personalization techniques, while even less are using advanced techniques to customize shopping experience.
Posted Apr 25, 2017
Verimatrix, a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, now enables over-the-top (OTT) operators and content owners to maximize content monetization through a package of integrated security and analytics components with the availability of MultiRights OTT Plus.
Posted Apr 25, 2017
At the Facebook F8 conference, Mark Zuckerberg introduced a Camera Effects Platform which "will rely on an army of outside developers to contribute augmented reality image filters and interactive experiences…" according to TechCrunch. The first effects are now available within the Camera Effects feature on smartphones. Eventually, however, it is meant to be used with augmented reality hardware.
Posted Apr 20, 2017
Lionbridge Technologies, Inc., a translation and digital communications company and a Gold Level member of Oracle PartnerNetwork (OPN), announced that it has released version 1.5 of its Oracle Marketing Cloud application, available on the Oracle Cloud Marketplace.
Posted Apr 20, 2017
Reltio, the enterprise data-driven applications and modern data management Platform as a Service (PaaS) company, announced it has secured Series C funding in the amount of $40 million—a clear sign of investors' confidence in the company's momentum and strong business prospects. Reltio Cloud is a multitenant PaaS that enables organizations to build data-driven applications with reliable master data management (MDM), relevant big data insights, and intelligent recommended actions.
Posted Apr 20, 2017
SpotX and OmniVirt announced their partnership in powering 360° virtual reality (VR) advertising for brands. This partnership will bring OmniVirt's 360° VR technology across all media owners on SpotX's platform, giving marketers the ability to distribute their 360° VR content at scale.
Posted Apr 20, 2017
Telestream, a provider of digital media tools and workflow solutions, announced it has entered into a strategic partnership with Unified Streaming, a pioneer of smart video streaming technologies. This agreement allows Telestream to offer Unified Streaming's Origin as an option to its Lightspeed Live Stream system to provide an industry-leading, all-in-one streaming solution with extended format and DRM (Digital Rights Management) support.
Posted Apr 20, 2017
Lingotek, a translation network, announced enhanced Workbench quality checks in its translation management system (TMS), as part of the company's tech-enabled linguistic quality assurance (LQA) initiative. From the Quality tab inside Lingotek's translation Workbench, project managers, translators, and reviewers can run quality checks beyond traditional spelling and grammar.
Posted Apr 18, 2017
DVEO, a well respected supplier to leading telco TV/OTT and cable operators around the world, is now shipping their professional application for creating OTT or IPTV channels on Roku or Android set-top boxes.
Posted Apr 18, 2017
Data Conversion Laboratory, Inc. (DCL) and the Center for Information Development Management (CIDM), have released the results of the 5th annual "Following the Trends - Is Your Content Ready?" survey, and the results show, among many other insights, that a surprising 51% of those polled responded "No," that their content is not ready - a 21% increase over last year.
Posted Apr 18, 2017
Cloudwords, a software provider for global content localization, announced it has partnered with Lilt, an AI-infused translation platform, to deliver an end-to-end localization solution that incorporates the best of both Cloudwords' and Lilt's technology solutions. Cloudwords says its software speeds global marketing workflows, and Lilt's interactive Machine Translation (MT) and CAT software boosts translator productivity.
Posted Apr 18, 2017
Bidalgo, a provider of ad automation software and services for app marketers, launched Bidalgo AI, which it says is the mobile industry's first end-to-end ad automation agent for app install ads on Facebook, Instagram, Pinterest, and other platforms. Bidalgo AI uses Artificially Intelligent algorithms to manage and optimize the entire media buying cycle, from uploading ads and optimizing their performance to real-time bid management, budget allocation, and more.
Posted Apr 13, 2017
Blis, a provider of advanced location data technology, and TVTY, which calls itself The Moment Marketing company, are empowering brands to launch location-based digital ad campaigns reacting to real-time events.
Posted Apr 13, 2017
AEG, a sports and live entertainment company, is launching AEG Studios, an in-house branded content division. The new division will work as an extension to AEG's Global Partnership group and supports the creation, production, and development of innovative, original content for the company as a whole as well as its numerous brand partners. Veteran content strategist, Raymond Leon Roker, will oversee the new initiative as head of the division across music, sports and facilities.
Posted Apr 13, 2017
Orbis Technologies, Inc. and RSI Content Solutions announced the merger of the two companies. The merger creates a global Big Data company that provides software and services around the world. The combined operating entity will assume the Orbis Technologies, Inc name with corporate headquarters in Annapolis, MD. This company immediately assumes a market leader role in global enterprise content and information management with products and solutions deployed around the world.
Posted Apr 13, 2017
RBmedia, announced its launch on April 11, and simultaneously announced its acquisition of Audiobooks.com, a provider of on-demand audiobooks sector. With Audiobooks.com, RBmedia not only produces spoken audio content, it also offers a technology platform that distributes more than 700,000 digital media titles.
Posted Apr 13, 2017
Adobe announced the latest versions of its eLearning authoring tool, Adobe Captivate, and learning management system (LMS), Adobe Captivate Prime. Used in conjunction, as an end-to-end solution, or as standalone offerings, Adobe's powerful eLearning solutions continue to break new ground for specialists in learning and development, training, and corporate HR departments who want to deliver exceptional learning experiences that are personalized and delivered on any device.
Posted Apr 13, 2017
Ranker.com, a ranking platform, has launched Ranker Insights, a new audience insights platform that leverages over seven years' worth of polling data from the company's Top 50 Quantcast-ranked site. Ranker Insights allows marketers and media buyers to discover deep and psychographic insights into consumer audiences and otherwise unseen relationships between consumer preferences surrounding a vast range of individuals, media, and brands.
Posted Apr 11, 2017
Lingotek, a translation network, announced that the Lingotek - Inside AEM 6.2 connector is Adobe-certified, bringing its fully networked, automated translation solution to Adobe Experience Manager (AEM) users. AEM is a comprehensive content management platform for building websites, mobile apps, and forms to make managing marketing content and assets easier for large enterprises.
Posted Apr 11, 2017
EuclidIQ, a provider of video compression products, announced it has been granted a new U.S. patent bringing its patent pool over 40, with additional patents pending in the U.S. and internationally.
Posted Apr 11, 2017
Cox Enterprises Inc. announced the launch of its latest technology investment, COMET (Cox Media Technology). COMET is a unified programmatic platform that connects buyers and sellers across all advertising channels, including desktop, mobile, video, and TV.
Posted Apr 06, 2017
Linqia, the performance-based influencer marketing platform, released the results of The Value of Influencer Marketing 2017, a survey designed to better understand how B2C marketers are using influencer marketing to fuel their content marketing strategies.
Posted Apr 06, 2017
IOVOX, a global call analytics company, announced the availability of a new solution that provides marketers with enhanced data analytics, enabling them to make more informed decisions when evaluating the performance of inbound marketing campaigns. IOVOX's new Multichannel Marketing solution is specifically designed for companies using multiple marketing channels to drive inbound calls to their business.
Posted Apr 06, 2017
Millennials with at least one college-educated parent are more inclined than other young adults to seek out news sources, Northwestern University research suggests. Based on interviews with young adults from varying socioeconomic backgrounds, the study looks at how millennials navigate the high-choice media landscape and the strategies they use to locate information about current events.
Posted Apr 04, 2017
VitalSource Technologies LLC, Ingram Content Group's digital education content delivery solution, has acquired Verba Software, Inc., a San Francisco-based company dedicated to using technology to support campus stores and help students save money on course materials.
Posted Apr 04, 2017
Krush Technologies, a provider of technology, products, and experiences that create and enhance human connections, including popular video chat and instant messaging app, ooVoo, announced a licensing partnership with Videology, a provider of converged TV and video advertising software. The new offering will give advertisers increased scale through the ability to reach ooVoo's unique audience wherever they're consuming video.
Posted Apr 04, 2017
Bidalgo, a provider of ad automation software and services for app marketers, announced the public availability of ad automation for Pinterest Promoted App Pins. Recognized as a Pinterest Marketing Partner last November, Bidalgo enables app marketers to scale their growth by using Artificial Intelligence algorithms to optimize ad campaigns using Promoted App Pins and other Pinterest ad products.
Posted Mar 30, 2017
LiveWorld, Inc., the social customer experience company, announced the expansion of its comprehensive conversation management software to major messaging platforms worldwide, now enabling brands to connect with consumers on preferred digital communication channels. The LiveWorld expansion to WeChat, Telegram, and web chat further enriches customer experiences with the personalized, real-time brand interactions already supported for Facebook Messenger and most major social media platforms.
Posted Mar 30, 2017
TMMData, a premier provider of data integration, preparation, and management software, announced its partnership with data quality assurance platform ObservePoint. The companies' deepened relationship aims to give enterprises complete confidence in the accuracy of their marketing information and analysis through automated data verification, integration, and cleansing.
Posted Mar 30, 2017
Retale, a technology company that develops mobile-first shopping experiences, announced the launch of the "Retale Store Traffic Guarantee." Now available for its retail partners, its Store Traffic Guarantee is specifically for the Retale mobile app, the company‘s flagship location-based shopping service.
Posted Mar 30, 2017
Storyhunter, a talent marketplace of more than 20,000 freelance video producers and journalists across 180 countries, announced $1.3 million funding round; $4.2M total. Draper Associates led this funding round which included Frontier Ventures and Altair.vc, joining previous investors NFX Guild, iAngels, and 500 Startups.
Posted Mar 30, 2017
Silicon Publishing announced two new products harmonious with the Adobe Experience Cloud: Silicon Connector 2.0 for Adobe Experience Manager (AEM), as well as the surprise unveiling of the entirely new Campaign Paginator, a platform bringing direct mail to Adobe Campaign.
Posted Mar 28, 2017
NinthDecimal, a marketing platform powered by location data, and AdColony, an independent mobile advertising platform announced a deep strategic partnership that will bolster both companies' offerings across data, campaign planning, targeting and measurement -- enhancing the full life cycle of services for marketers.
Posted Mar 28, 2017
Kantar Millward Brown announced the latest expansion of the Ignite Network, its brand marketing analytics platform, driving continued advancement in mobile advertising measurement.
Posted Mar 28, 2017
Lionbridge Technologies, Inc. announced updates to the Lionbridge connector for the inRiver product information management (PIM) platform. The connector allows businesses to seamlessly integrate Lionbridge's translation automation technology with inRiver's PIM software, enabling them to easily create ecommerce experiences for customers around the globe.
Posted Mar 28, 2017
Widen Enterprises unveiled Portals, a new way to share and track content stored in Widen Collective, the company's flagship digital asset management (DAM) system. Portals enable marketers to curate sets of assets for dealers, franchisees, agencies, and other partners who tell their brand stories.
Posted Mar 28, 2017
Almost every website with a login page is under attack from bad bots, the automated programs used by hackers, fraudsters and competitors to carry out a variety of nefarious activities, according to a new report from Distil Networks, Inc.
Posted Mar 21, 2017
Aprimo, a marketing operations provider, announced it has acquired ADAM Software, a global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo's platform, bringing customers the industry's first and only marketing operations solution capable of handling both the production and publication of content - a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale.
Posted Mar 21, 2017
PushSpring, an app-based mobile audience platform, announced an enhanced partnership with LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. The enhanced partnership establishes the LiveRamp IdentityLink Data Store as a preferred method for accessing PushSpring branded audience data and custom segments.
Posted Mar 16, 2017
ALTV, a free streaming service recently launched in the Middle East and North Africa, is breaking new ground in the Egyptian broadcast arena with the success of the region's first ever user-generated current events show.
Posted Mar 16, 2017
According to an announcement on Oracle's website, it had "entered into an agreement to acquire the next generation Infinity big data platform assets from Webtrends and make the solution part of the Oracle Marketing Cloud. The Infinity offering allows businesses to see the complete picture of how customers interact with their brand across any digital channel, at any time, and in one place.
Posted Mar 16, 2017
Global advertising & marketing revenues grew an estimated 4.9% to $1.18 trillion in 2016, accelerating from a 3.7% increase in 2015, driven by strong growth in mobile media, over-the-top (OTT) video, branded entertainment, content marketing and digital out-of-home (DOOH) advertising, per the just-released annual KPI benchmark report by PQ Media. Global ad and marketing growth is poised to decelerate in 2017, due to the absence of major political and sports-related media spending, as well as the continued slowdown in online media growth.
Posted Mar 16, 2017
Lingotek, The Translation Network, announced the release of a new Multilingual Business Intelligence application (app) available on Lingotek's award-winning translation management system (TMS). Localization has rapidly become increasingly strategic to senior executive management in digitally advanced organizations to increase both customer experience and expand top line revenue growth.
Posted Mar 16, 2017
Publishers now have a tool to create and distribute interactive content, thanks to a new collaboration between Gutenberg Technology Inc., a cloud-based tools creator for educational content, and VitalSource Technologies LLC, an Ingram Content Group company and educational technology provider.
Posted Mar 16, 2017
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