News Item

Digital Experience Management platform provider Jahia launched Commerce Factory, an e-commerce solution that says it extends a brand through product presence and sales by delivering intelligent, personalized customer experiences throughout the entire customer buying journey.
Posted Jun 30, 2016
451 Research's inaugural "Voice of the Enterprise: Internet of Things" (IoT) quarterly study reveals that despite the relatively recent emergence of the term "IoT", 65% of respondent organizations currently collect data from equipment, devices, or other connected endpoints and use that data for a business purpose.
Posted Jun 30, 2016
SAP SE announced SAP Hybris Service Engagement Center, a new omnichannel cloud customer engagement solution that says it allows organizations to deliver convenient, contextual, and relevant service experiences regardless of channel or device throughout the customer journey. This solution is now available in the United States.
Posted Jun 30, 2016
Accengage, a European push notification technology for mobile apps, websites, and Facebook Messenger has released the 2016 edition of its annual Push Notification Benchmark. Accengage analyzed the performance metrics of 38 billion Push Notifications sent by its customers via its SaaS technology over the full year of 2015. These thousands of campaigns, categorized in 10 industries, were launched by hundreds of advertisers who targeted over 750 million consumers, in 70 countries, on all continents.
Posted Jun 28, 2016
Edtech company Workbench has partnered with Parrot to create the "Parrot Education Community," to bring programming and learning with drones and robots to students, teachers, and STEM enthusiasts. The Parrot Education Community will allow users to interact with the company and with one another to share programs, videos, lessons, and experiences. In addition, the content created in this workbench can be leveraged by educators to drive interactive, hands-on learning in the classroom, helping to meet NGSS standards.
Posted Jun 28, 2016
PebblePost Inc., the inventor of Programmatic Direct Mail, announced the launch of the PebblePost Ad Server, the industry's first ad server connecting the power of digitally-determined intent data with the effectiveness of mail sent to the home. The innovative, patent-pending Ad Server allows marketers to transform data from online behaviors, audience attributes, and campaign objectives into dynamically rendered, personalized mail pieces to existing or prospective customers.
Posted Jun 28, 2016
Tom Gerace, founder and CEO of Skyword, a content marketing technology and services company, announced a partnership with award-winning story authority and best-selling author Robert McKee. The partnership will include Gerace collaborating with McKee on McKee's Storynomics seminars in the U.S. and Europe. The seminars instruct senior executives and marketing professionals on how to apply storytelling structure to their business in order to drive revenue, margins, and brand loyalty.
Posted Jun 28, 2016
ConvertMedia, the video ad solution for publishers and an outstream video SSP, announced that 11 DSP and RTB companies are new partners. The partnerships will provide access to ConvertMedia's outstream video portfolio of over 10 formats for desktop and mobile including the Inline, Interstitial, Slider, Coffee Break, and Slideshow. The list of recent of partners includes: Eyeview, Gamut, Giant Media, Index Exchange, PubMatic, Pulsepoint, Rubicon Project, StackAdapt, SundaySky, TubeMogul, and Videology.
Posted Jun 23, 2016
Lionbridge Technologies, Inc. announced the availability of Lionbridge onDemand for WordPress. By connecting Lionbridge's onDemand translation platform with WordPress, organizations are able to create and manage multi-lingual websites and blogs with ease from within their working environment, while maintaining global brand consistency.
Posted Jun 23, 2016
Trapit, a platform for authentic social selling and employee advocacy, announced the launch of an all-new account-based sales offering for their social selling platform. The account-based sales package allows salespeople to create custom dashboards to track content relevant to target accounts including individual decision makers, products, trends, industries, policy, and more. Trapit's artificial intelligence (AI) is then able to surface relevant content--including social media updates, insights, trends, analysis and news from over 100,000 curated sources--that will help salespeople tailor their approach to the specific account they're targeting without any manual research.
Posted Jun 23, 2016
Boopsie sponsored a survey of over 350 librarians to learn more about the value that mobile apps offer diverse communities and the obstacles that libraries face when launching these apps. In preparation for the American Library Association (ALA) Annual Conference, Boopsie published a report on the results of this survey. With a majority of participants representing public and academic libraries, the report explores six key findings of the survey, which featured questions proposed by leaders in the library industry.
Posted Jun 23, 2016
Animoto, the online video creation application that makes it easier for anyone to create professional videos, launched its 2016 Social Video Forecast. The report examines how two types of marketers--professional marketers and small- and medium-sized business owners (SMB owners) who are responsible for their own marketing--are embracing the overlap of social media and video. Nearly two-thirds of all marketers are planning to incorporate video in their campaigns for the coming year, and investment in video promotion on social channels and talent to support it will increase across the board.
Posted Jun 23, 2016
Boomtrain announced an integration with Segment that will allow marketers to implement AI-powered personalization with virtually no hassle. Modern digital marketing teams demand efficiency, but using different technologies often adds complexity. Segment, however, says it empowers marketers to easily leverage multiple data and event flows to deliver great customer experiences.
Posted Jun 21, 2016
Magnolia, a Swiss CMS vendor, launched a new solution--Magnolia Now, a cloud-based digital experience platform--at its seventh annual conference in Basel, Switzerland on June 8-9. Magnolia Now says it takes the hassle out of the deployment and operations of content management and gives companies the ability to go to market fast. It will be available beginning in November 2016 in a variety of packages.
Posted Jun 21, 2016
Crowdynews, a social media curation platform, announced the availability of Crowdynews Free, a pre-packaged version of its Breaking Burner solution. Crowdynews Free enables both small and large publishers to bring the voice of the crowd from the social web directly to their websites quickly and easily.
Posted Jun 21, 2016
HIRO Media, a programmatic video ecosystem, announced a new ad filtering solution designed to prevent malvertising by cleaning a publisher's ad channels in real time. HIRO's ad filtering product works on a white list approach by filtering in real-time any code object that may reach the users--for example JavaScript, Flash, and IFrame. Once the system detects an unapproved vendor, HIRO's ad filtering solution will either remove the malicious code and deliver a clean ad or reject the ad completely. Currently in the U.S., HIRO says it is serving 5% of all ads, which accounts to 2 billion ads per month.
Posted Jun 21, 2016
Alpha Grid is a media company that specializies in branded content, and The Financial Times has purchased a controlling stake in it in order to expand its own content studio. According to a post on the news outlet's site, branded content revenue has risen by more than 30% since it introduced the paid post format, "and the FT is seeing increased demand from advertisers for multimedia brand storytelling aimed at global decision makers – where Alpha Grid has a strong track record."
Posted Jun 16, 2016
Lionbridge Technologies, Inc., announced that it has signed a partnership with BETSOL, a provider of technology and staffing solutions for contact centers. With the agreement, BETSOL will resell Lionbridge's GeoFluent real-time translation solution to provide clients with omni-lingual support across their self-service, chat and agent-assisted digital channels, including chat. This allows BETSOL customers to increase customer satisfaction (CSAT) using their existing chat platform and without having to hire bi-lingual agents.
Posted Jun 16, 2016
Skyword Inc., a content marketing technology and services company, was awarded a patent for PeopleRank, a technique for identifying and measuring a person's influence within a community or on a topic or specific set of topics. Through PeopleRank, marketers and advertisers gain greater insight into the conversations and influencers that are important to their customers and audiences, allowing them to build a digital brand experience that meets their needs.
Posted Jun 16, 2016
SmarterHQ, a contextual marketing technology company, announced its integration with Yesmail, an email and cross-channel marketing software provider. The integration represents a logical partnership between two technologies that use data and customer context to fuel automated, personalized customer experiences.
Posted Jun 16, 2016
LiveRamp, an Acxiom company, announced a new integration with Facebook that allows clients to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact centers, and other brick-and-mortar locations. Building on existing capabilities to onboard offline first- and third-party data for targeting through Facebook Custom Audiences, LiveRamp can now enable clients to securely onboard their sales transaction data and perform closed-loop measurement analysis.
Posted Jun 16, 2016
Amobee, a global marketing technology company, specializing in cross channel, cross device solutions for display, video, mobile, email, and social, was announced a Snapchat Partner. Later this year Amobee will be able to provide brands with full-screen vertical Snap Ads, adding to the company's already robust social offering that includes existing ads API integrations with Facebook, Instagram, Pinterest and Twitter. As a Snapchat Partner, Amobee will be able to deliver mobile, 100% viewable, full-screen vertical Snap Ads to help brands target and reach active Snapchatters who generate more than 10 billion video views every day.
Posted Jun 14, 2016
Evergage, a real-time personalization platform company, published its annual research report on the state of personalization, "2016 Trends in Personalization." The study, conducted with Researchscape International, found that 85% of the marketers surveyed are using personalization. However, most companies' initiatives barely make the grade, with the majority of marketers giving their own (55%)--and their competitors' (63%)--campaigns a grade of "C" or lower.
Posted Jun 14, 2016
In a post on its website, Microsoft announced its intentions to acquire LinkedIn for an all-in purchase price of $26.2 billion. Jeff Weiner will reportedly remain the CEO of LinkedIn, and the deal is expected to close in 2016. Microsoft pointed to a number of upgrades, acquisitions, and more as evidence of LinkedIn's success.
Posted Jun 13, 2016
Branded content has become commonplace in the current media landscape, but The Atlantic and Allstate are kicking it up a notch with The Renewal Project. A press release describes the site as "a social-first website and newsroom that will spotlight individuals and organizations advancing social good and contributing to civic innovation in America." Atlantic Media Strategies (AMS) the creative agency and consulting arm of The Atlantic, created The Renewal Project as part of "an ongoing two-year editorial and marketing partnership" between it and Allstate.
By - Posted Jun 09, 2016
Exact Editions has announced the launch of a new web reader for all content on the platform. Every publication available via the Exact Editions website is displayed in the original layout, while featuring Exact Editions' intelligent linking, advanced search technology, and efficient issue stacking for easy browsing of large archives, and the vast range of content that is available with Exact Editions.
Posted Jun 09, 2016
AOL has announced its intent to partner with Rogers Media to launch a programmatic private marketplace for television. This initiative will allow advertisers to access linear television audiences with transparency and control through data and automation.
Posted Jun 09, 2016
HookLogic, the company that built an ad exchange for product brands to buy sponsored listings on retail ecommerce sites, announced its wider ambitions with the launch of HookLogic Drive to Retail. The new HookLogic Drive to Retail program promises to vastly expand the HookLogic Exchange by now enabling brands to buy media across the internet, no longer confined to media on retail sites. The company also unveiled two technologies that make the program possible, HookLogic Fusion and HookLogic 360.
Posted Jun 09, 2016
Bluecore, a customer experience platform empowering marketers to take immediate action on behavioral and product data, announced the company's platform expansion into an array of advertising channels with Bluecore Ads.
Posted Jun 07, 2016
Researchers from the Reynolds Journalism Institute (RJI), housed at the University of Missouri School of Journalism, conducted a national survey of 1,000 smartphone users to better understand how they used their devices when consuming news. The survey revealed that 75% of adults 18-44 years of age frequently use their smartphones to consume news.
Posted Jun 07, 2016
As part of its mission to help retailers drive incremental sales and new customer acquisition, Ibotta, a mobile shopping app that pays consumers cash back on their everyday purchases, announced the launch of Dynamic Segmentation. This capability allows marketers to leverage their Customer Relationship Management (CRM) data to intelligently create segmented campaigns by delivering personalized media content and rebates based entirely on a consumer's relative brand loyalty.
Posted Jun 07, 2016
Amobee, a marketing technology company, announced it is on the market with Twitter pre-roll, Twitter's new expanded VAST compliant video offering that connects brands with audiences across premium publishers using video ad messages in a live digital environment. Amobee's cross channel, cross device digital marketing solutions are used by leading brands including Allstate, Airbnb, and the NBA.
Posted Jun 07, 2016
Version 3.3 of django CMS, the easy-to-use system for developers and content creators has received its official launch to market. Building upon the UX/UI and touch-screen features launched in version 3.2, the update has focused on enhancing quality and performance.
Posted Jun 07, 2016
We are looking for the best agencies in the business for "EContent's Digital Marketing 40." Nominate your favorite digital agency by sending its Twitter handle to @Econtentmag on Twitter -- be sure to include #EC40. Choose from one of the following categories.
Posted Jun 06, 2016
Content Marketing Institute (CMI) is a ubiquitous name in the content marketing sphere, as is its founder Joe Pulizzi. Now the company has been acquired by UBM--a B2B events organizer and parent company of The PR Newswire. Reports say the purchase cost UBM $17.6 million.
By - Posted Jun 02, 2016
Marketo, Inc., a provider of engagement marketing software and solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners, a leading private equity firm focused on investments in software, data, and technology-enabled businesses. The terms of this all-cash deal provide substantial value to Marketo shareholders. Vista will acquire all outstanding shares of Marketo common stock for a total value of approximately $1.79 billion. Marketo shareholders will receive $35.25 in cash per share, representing a 64% premium to the unaffected closing price as of May 9, 2016.
Posted Jun 02, 2016
LM Wolper Information Delivery's company name will change to LM Information Delivery, Inc. This change in name and visual identity in meant to unify the US organization with the international LM Information Delivery Group, which acquired the company, then known as Wolper Information Services, back in 2012.
Posted Jun 02, 2016
Lingotek, a translation network, announced its latest Lingotek- Inside connecter with Zendesk. Zendesk, a web-based customer service software, is used by over 20,000 companies worldwide as a support ticket and knowledge base system. The Lingotek - Inside Zendesk connector extracts text from Zendesk and sends it to Lingotek for translation over its multilingual API. Once the translation is complete, Lingotek returns the content back into Zendesk, automatically rebuilding the multilingual version of the asset.
Posted Jun 02, 2016
Bombora, a provider of B2B demographic and intent based data, and Sales Inside Inc., a B2B lead generation services company specializing in install-based technologies data, announced their formal partnership leveraging each other's strengths to help customers generate higher quality leads than ever before. The partnership will allow Bombora to use Sales Inside Inc.'s proprietary data of install-based technologies to track over 500 technology categories from 10 million global domains.
Posted Jun 02, 2016
Seismic, an enterprise software company, and General Atlantic, a global growth equity firm, announced that General Atlantic has led a $40 million strategic growth investment in the company through a Series C round of funding. General Atlantic joins JMI Equity and Jackson Square Ventures as a minority shareholder. Gary Reiner, former chief information officer at GE and Operating Partner at General Atlantic, will join Seismic's board of directors.
Posted May 31, 2016
YouAppi, a pioneer in data-driven mobile customer acquisition, announced an updated Matching Algorithm which enables targeting the most relevant mobile prospects from the launch of a mobile user acquisition campaign. Leveraging three years of historical data, YouAppi's updated Matching Algorithm is able to match the right app ad to the right user based on analysis of the advertiser's app DNA and targeted user cohorts.
Posted May 31, 2016
LiveRamp, an Acxiom company, announced an expanded partnership with Google, adding Customer Match to an extensive set of integrations that include Google Analytics 360 Suite, Google DoubleClick Digital Marketing solutions, and Google Store Transactions for both AdWords and DoubleClick Search. The new integration with Google Customer Match enables brands to swiftly activate their first-party data for targeting across YouTube, Search, and Gmail.
Posted May 31, 2016
Email marketing software provider Delivra has unveiled a new software package dedicated to e-commerce marketing automation, and centered on integrations with Magento, Shopify, and WooCommerce. Delivra Commerce represents a robust solution allowing for advanced post-purchase and shopping cart abandonment email marketing campaigns.
Posted May 31, 2016
Tapjoy, a complete monetization platform, announced a partnership with ironSource that will combine Tapjoy's user level segmentation and predictive analytics capabilities with ironSource's video mediation solution. The partnership is intended to help mobile app developers ensure the best user experience for paying and predicted future-paying customers, while driving optimal revenue from their inventory designated for ad monetization. The partnership will also allow ironSource's developer partners to access Tapjoy's premium brand advertisers as part of their video ad mediation waterfalls.
Posted May 31, 2016
Mintigo, a provider of predictive marketing and sales technology, has partnered with Madison Logic, a company dedicated to solving the digital needs of B2B marketers, to create a predictive Account Based Marketing powerhouse. Mintigo says it has cultivated the deepest data pool in the B2B industry, with access to over 287 million known facts across 11 million organizations; Madison Logic crafted its own technology to utilize data intelligence to serve businesses with highly targeted content on the most effective channels with speed and precision.
Posted May 26, 2016
WP Engine, a company that powers digital experiences for websites and applications built on WordPress, announced the introduction of Page Performance, which will focus on delivering actionable insights for websites across its 47,000 customers and agency partners in 133 countries. With this product launch, WP Engine says it becomes the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard through which customers can quickly and dramatically improve the speed of their websites.
Posted May 26, 2016
33Across, a global publisher monetization platform, is providing a new way for publishers to drive incremental mobile web revenue through in-feed video ad units. The company says its new "Mobile In-Feed" offering enables publishers to monetize mobile web traffic through high impact autoplay in-feed videos. For buyers, it enables them to scale programmatic on the mobile web with video ad units delivered only when the player is in-view.
Posted May 26, 2016
Bluecore, a customer experience platform, announced Predictive Audiences, enabling predictive insights and actions that are currently unavailable to marketers. Unlike other complex, predictive, and machine learning tools, this new application effortlessly ingests and analyzes more customer data, and is directly integrated into campaign workflows across all channels.
Posted May 26, 2016
Evergage, the real-time personalization platform company, announced the general availability of its newest solution, Evergage for Email. The offering extends the company's real-time personalization capabilities to email, empowering marketers to deliver relevant, one-to-one experiences to customers wherever they engage with a brand.
Posted May 24, 2016
SDL announced the release of its Translation Technology Insights research study, examining the role of technology in the translation industry. With nearly 3,000 respondents across 115 countries and nine languages, the survey findings are comprised of responses from freelance translators, employees of translation agencies and translation-related roles within business - making this the largest and most expansive within the translation industry to date.
Posted May 24, 2016
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