News Item

Quark Software Inc. announced the availability of Quark AuthorTM, new web-based software that allows business users and subject matter experts to create structured content within a word processor-like environment that keeps XML behind the scenes. With Quark Author, writers can create and organize content in components using standard content types such as sections, paragraphs, lists, tables, charts and figures. When created as structured components - or Smart Content - content can be dynamically assembled for output across mobile, digital, and print channels.
Posted Nov 25, 2014
RAMP, a provider of next-generation video experiences for media, marketing, and enterprises, announced the launch of its RAMP Video Live solution, an enterprise-class, self-service, live webcasting solution that is native to Microsoft SharePoint. RAMP has partnered with Wowza Media Systems to bring this live webcasting solution to global enterprises.
Posted Nov 25, 2014
Smartling announced that its translation software platform now includes custom workflows, functionality that enables large enterprises and fast-growing companies to easily manage complex translation processes in-house. The Smartling platform helps companies fully capitalize on today's global opportunities by streamlining translation and localization processes for multilingual web, mobile, and business document content.
Posted Nov 25, 2014
Coull, a video advertising technology company in the UK, has partnered with advertising exchange PubMatic to create a programmatic Private Marketplace (PMP) for in-video overlay advertising. The partnership will enable advertisers to deliver highly-tailored in-video overlay campaigns on a global scale across Coull's established network of media partners in over 180 markets.
Posted Nov 25, 2014
Retale, a location-based mobile platform connecting shoppers with local retailers, announced the results of a commissioned study examining consumer interest and adoption of in-store mobile payment in advance of the holiday shopping season. The study focused on several key areas, including the benefits, challenges, and preferred usage of mobile payment. More than 1,000 adult men and women in the U.S. were polled between November 3-10, 2014.
Posted Nov 25, 2014
If you have been waiting with bated breath to see what Jeff Bezos would do with The Washington Post, it is time to exhale. Amazon announced an all-new WaPo tablet app, available immediately, exclusively for Amazon Fire tablet customers. Fire users will get unlimited free access to the app for six months--no subscription required.
Posted Nov 20, 2014
JUICE Mobile, a mobile advertising and technology firm, announced the integration of Wikia, and Grandex Inc. into Nectar its programmatic direct platform. Nectar is a programmatic direct solution built specifically for mobile. According to the company, the addition of these two premium publishers-as well as several others-to Nectar increases the platforms available mobile inventory by over one billion new impressions.
Posted Nov 20, 2014
According to data from Flurry, consumers now spend more time on their mobile devices than watching their televisions. With that in mind, Yahoo announced that in-app inventory from Flurry and its Marketplace are now available to Yahoo advertisers. Flurry already serves more than 100 million video ads each month to more than a billion devices across the globe.
Posted Nov 20, 2014
Expert System, a provider of semantic technology, announced the availability of the Cogito API, now including fashion, advertising, intelligence, and media/publishing Applications. Cogito API enables a business' to organize, link, find and understand unstructured information within corporate intelligence, CRM, human resources, data management, knowledge management and social media monitoring applications.
Posted Nov 20, 2014
According to a new survey from Brainshark, Inc. nearly half of training professionals (48%) say their organization's sales training content isn't engaging enough to work, while 25% say the materials created don't match sales teams' needs. Perhaps it's no wonder that only 32% describe their organization's current sales training programs as "effective."
Posted Nov 18, 2014
Building on the success of their current global indexing partnership, Al Manhal has announced that EBSCO will also distribute its ebook database worldwide. A considerable expansion of Al Manhal's global reach, this new step will put its content onto the digital shelves of libraries worldwide.
Posted Nov 18, 2014
A new study from Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzes the importance of multiplatform devices in online travel content consumption and provides an in-depth look at device usage and trends, research and booking habits, and unique behaviors across audience segments.
Posted Nov 13, 2014
Altova announced the commercial availability of MobileTogether, a new, cross-platform mobile development environment. Beta testers of the platform agree: MobileTogether finally makes it practical for businesses to connect to their back-end data and create enterprise mobile solutions for their workforce.
Posted Nov 13, 2014
Bluetrain.io unveiled its new cloud Content Management System (CMS) platform, following an early release program with over 100 developers, marketers, and agency partners. Bluetrain.io offers a native, multi-site platform that enables web developers, designers and marketers to build and manage multiple websites with shared code, resources, access, and plugins.
Posted Nov 13, 2014
In 2013, when Edward Snowden leaked classified National Security Agency (NSA) documents, he brought the world's attention to the issues of privacy, security, and global surveillance. Now, researchers can go deeper into this controversial topic by exploring its history and impact through primary sources. Digital National Security Archive's Electronic Surveillance and the National Security Agency: From Shamrock to Snowden brings together a comprehensive, publicly available collection of materials on the subject.
Posted Nov 13, 2014
Google results vary widely on mobile devices- from as low as 20% to as high as 43% difference for individual search queries -- in comparison to identical searches via desktops and laptops, according to new research announced by Searchmetrics, a provider of enterprise search experience optimization platform.
Posted Nov 13, 2014
Incomedia, a company specializing in the development of website creation software, has announced the launch of WebAnimator. With WebAnimator you can create animations to add to your websites and online stores, without using Flash. You don't need to learn to use HTML code and you don't need to be an experienced animator.
Posted Nov 13, 2014
In a new study from the Chief Marketing Officer (CMO) Council, conducted in partnership with SAS, 61% of marketers surveyed reveal they have deployed some form of mobile engagement. Furthermore, 54% of respondents say the mobile channel has become critical to customer interaction, retention, and brand differentiation.
Posted Nov 11, 2014
A Cxense "Extraordinary Insight" survey of more than 260 publishing executives reveals escalating interest in native ads and their perceived value, but also shows the market remains largely untapped, with just 20% of respondents running native ads today.
Posted Nov 11, 2014
Cloudwords announced integration with Sitecore, a provider of customer experience management solutions, to deliver an automated solution for marketers to optimize the globalization of content to deliver highly relevant, personalized, and localized digital experiences to engage multilingual audiences, grow global market share, and drive international revenue. Cloudwords for Sitecore delivers workflow automation benefits designed to speed and simplify the localization of digital assets so world-ready content can be created and delivered in less time.
Posted Nov 11, 2014
If you just can't get enough of making PowerPoint presentations, you will be excited to know that the full version of Microsoft Office has come to iPhones. Word, Excel, and PowerPoint apps have been available on iPad since earlier this year, but just came to iPhone last week.
Posted Nov 11, 2014
Digital Element, a provider of IP geolocation technology, announced the newest edition to its NetAcuity platform of products with the introduction of Pulse, a mobile-centric IP targeting solution. Pulse is the result of a new collaboration between Digital Element and Skyhook Wireless, a wireless positioning technology and location intelligence provider. The collaboration marries Digital Element's 15-plus years of IP location targeting experience with Skyhook's Context Accelerator Hyperlocal IP data to provide an offering that fills the mobile gap within the IP targeting space.
Posted Nov 06, 2014
A panel of the world's leading advertisers and marketers affirmed the tremendous importance of data to their efforts, kicking off the premier edition of a study. More than 80% of its worldwide research panel (including over 3,000 advertisers, marketers, service providers and technology developers across 17 countries) said that data plays an affirmatively important role in supporting their respective efforts. Nearly all (92.2%) said they expect data to contribute in a more substantial manner to their advertising and marketing efforts over the coming years.
Posted Nov 06, 2014
Kenshoo, a provider of predictive marketing software, and DataPop, a product advertising company focused on helping retailers better merchandise products, announced a new partnership. The partnership helps retailers drive sales by bridging data between search engine marketing and social media programs. The offering brings together Pinterest and Google Product Listing Ads (PLAs) data, capturing unique signals on consumer intent and identifying which products retailers should further promote across the two channels.
Posted Nov 06, 2014
Appnext released its Self-Serve Advertising Platform with the aim of providing a transparent marketplace that operates on a Cost-Per-Install (CPI) bidding basis, allowing app advertisers to place direct CPI bids on specific publisher sources. The Appnext Self-Serve Platform enables advertisers to know where their apps are being promoted, and which publishers and app categories perform best, etc.
Posted Nov 04, 2014
American Express announced the launch of its American Express Token Service, a suite of solutions designed to enable its card-issuing partners, processors, acquirers, and merchants to create a safer online and mobile payments environment for consumers. With American Express Token Service, traditional card account numbers are replaced with unique "tokens," which can then be used to complete payment transactions online, in a mobile app, or in-store with a mobile Near Field Communication (NFC)-enabled device.
Posted Nov 04, 2014
EBSCO Information Services (EBSCO) is introducing Flipster, which allows library patrons to browse the latest issues of quality digital versions of popular magazines, courtesy of their library.
Posted Nov 04, 2014
AddThis announced the results of its Q3 analysis of content engagement on the open web. Highlights from the quarter include insight into the rise of mobile web traffic and the most popular categories for consuming content on mobile devices. Additionally, AddThis has identified the quarter's top 10 services for sharing, the top 10 methods used for sharing content, and the top 10 categories for the most shared content.
Posted Oct 30, 2014
Systemware Inc., an enterprise content management (ECM) company, announced the release of Content Integrator Version 4.14. It includes enhancements to Systemware's Content Navigator, Content Packager, and Records Manager offerings and introduces a Content Cloud Manager solution that ultimately will provide visibility into all aspects of a Systemware Content Cloud deployment.
Posted Oct 30, 2014
If you were wondering when Microsoft would jump into the wearables game, you now have the answer to your question. The Microsoft Band goes on sale today, but is not exactly ground breaking. The company unveiled a basic fitness band, not unlike the FitBit or Jawbone Up. At $1199 it will work with all major ecosystems, and Microsoft also released a platform called Microsoft health to accompany it.
Posted Oct 30, 2014
Amazon is on a quest to bulk up its original streaming content. According to Reuters, Amazon's latest step toward online entertainment domination is the acquisition of Rooftop Media. Rooftop records comedians and clubs and licenses the digital rights to the recordings to media partners like Apple, Sirius, and Yahoo.
Posted Oct 28, 2014
OneReview, a new feature of the Cloudwords Marketing Globalization Platform, launched for marketers, their translation agencies, and in-house reviewers looking to accelerate translation processes, improve translation quality, and speed up international marketing initiatives. OneReview puts managers, reviewers, and translation providers on the same page, improving workflow, collaboration, and efficiency at one of the most challenging stages of the translation process. Now, with a centralized cloud-based review platform, all collaborators involved in the translation review process can standardize and optimize reviews across all content channels and agencies.
Posted Oct 28, 2014
With companies and sensitive consumer information increasingly targeted by cyber attacks, the Direct Marketing Association (DMA) and Venable LLP released a new guide to state laws on data breach notification. The Essential Guide to Data Breach Notification is being distributed at DMA2014.
Posted Oct 28, 2014
Readers can now visit Kindle Scout, Amazon's new reader-powered publishing program, to preview excerpts from unreleased books, help decide which will get published and receive free books. Rumors about this program have been circulating for weeks.
Posted Oct 27, 2014
Vdopia, a provider of mobile video advertising, launched a global programmatic buying and selling platform exclusively for mobile video advertising. The new marketplace product, called Chocolate, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency.
Posted Oct 23, 2014
YouAppi specializes in data-driven mobile customer acquisition, and announced that is has raised a $3 million Series A funding round led by Glilot Capital Partners, 2B-Angels, and Flint Capital. The company also announced its mobile customer acquisition solution that aims to deliver higher customer lifetime value (LTV). This new SDK-free service conducts real-time multi variant analysis and delivers mobile app recommendations to drive customer acquisition for brands, marketers and agencies, and to maximize inventory monetization for over 1,100 publishers.
Posted Oct 23, 2014
NUVI, a solution for real-time social media listening and reporting, announced two new features to help users better track and understand how their brands are profiled online. Those featured are a real time conversation feed and the option to schedule social media posts.
Posted Oct 23, 2014
Progress Software Corporation announced that it has entered into a definitive agreement to acquire privately held Telerik AD, a provider of application development tools, for $262.5 million. Telerik enables its 1.4 million member developer community to create compelling user experiences across cloud, web, mobile, and desktop applications. Telerik's revenue for the last twelve months was over $60 million, with annual bookings growth of over 20%. Progress expects the addition of Telerik to be slightly accretive on a Non-GAAP basis in the first year following the acquisition.
Posted Oct 23, 2014
Playwire, a division of Playwire Media, announced that it has partnered with music label Def Jam Recordings to develop new digital revenue streams for their artists that leverage both technology and ad sales. The main goal is helping artists, publishers, and content creators develop sustainable revenue streams without having to sacrifice copyright and trademark ownership of their content.
Posted Oct 23, 2014
Ingeniux Corporation, a provider of web experience and collaboration software, announced the release of Ingeniux CMS 9. The latest version of the Ingeniux flagship CMS introduces a brand new ASP.NET MVC technology platform, and a host of new marketing and web management features. The new CMS platform uses a NoSQL database designed to scale content delivery in the cloud.
Posted Oct 21, 2014
Amazon announced that the new Kindle Voyage starts shipping today. Kindle Voyage features an all-new design, with Amazon's brightest, highest resolution, and highest contrast display, and reimagined page turns. Early Christmas shoppers can order it now for $199.
Posted Oct 21, 2014
Across the country cord-cutters have been using their parents' and friends' HBO Go log-in info to watch Game of Thrones for years. But HBO CEO Richard Plepler announced during Time Warner Investor Day that his network would be going all out to gain audience share among the 80 million homes that do not have HBO, and that includes the debut of a standalone HBO Go subscription in 2015.
Posted Oct 21, 2014
We've known about Apple Pay since early September, but the new mobile payment option debuted yesterday (October 20, 2014) with the iOS 8.1 update. People with the iPhone 6 or iPhone 6 Plus can now set up their accounts and starting waving their phones at checkout lines at retailers across the country.
Posted Oct 21, 2014
A new study published by the Chief Marketing Officer (CMO) Council and Tealium, a provider of real-time unified marketing solutions, finds strong links to suggest that improved business and marketing performance are directly related to having a formal roadmap for digital marketing technology acquisition, integration, and data unification. The online research is based on Q3 2014 interactions with 150 senior marketers in North America.
Posted Oct 21, 2014
Snap Skout, a media technology startup that intelligently connects businesses and consumers through relevant online content, announced it is changing the company name to Tack. The name change is effective immediately and reflects the company's mission to help local businesses stay firmly on the map.
Posted Oct 16, 2014
Cloudwords is now the first marketing globalization platform to integrate with Oracle Marketing Cloud and other key Oracle technologies. Moving beyond its integration with Oracle Eloqua, Cloudwords is adding support for Oracle's newest Marketing Cloud technologies. The new integrations include Oracle Reponsys and Oracle Content Marketing, as well as Oracle Web Center Sites and Oracle Web Center Content.
Posted Oct 16, 2014
Retale, a permission-based mobile and digital company connecting shoppers with retailers, and Placed, a provider of location insights and mobile ad intelligence, announced the results of a study examining shopping behaviors of more than 11,000 mobile users. The study by Retale and Placed probed a wide range of shopping behaviors to better understand the impact of retailers' ad circulars on purchasing decisions among mobile users.
Posted Oct 16, 2014
Ensighten, an omni-channel data and tag management provider and the company behind the Agile Marketing Platform, announced it acquired Anametrix,. Anametrix enables marketers to unify and analyze data across paid, owned, and earned media to optimize marketing decisions.
Posted Oct 16, 2014
Lotame, an independent data management platform (DMP), has announced the launch of Lotame Cross-Device, a device graph technology that connects digital devices together, opening up a broad range of new targeting and monetization options for advertisers and publishers. The new solution is based on technology originally developed by AdMobius, the company Lotame acquired in early 2014.
Posted Oct 16, 2014
One of the major drawbacks of social media is that users have to wait for followers to be seen. Niume, a new interest-based social network, has been created to try and solve this problem. Niume addresses the need for a more instant, and interactive, social network. Users post in themed communities known as "circles" and the content is delivered to everyone following that circle. Posts can also be liked, shared, or "hyped" by the followers, all of whom have a shared interest in the subject.
Posted Oct 16, 2014
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