News Item

New research from Searchmetrics, a provider of search experience optimization which includes SEO and content performance marketing, concludes that Google is now better able and more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the search query. Positive user signals such as time on site help Google assign relevance values to content. Searchmetrics' analysis indicates the days are numbered for old-style SEO tactics such as link building or emphasizing relevant keywords and search phrases.
Posted Aug 04, 2015
Plum Analytics introduced the PlumX Suite, a set of five products from Plum Analytics, an EBSCO Company. It includes specific offerings that categorize and analyze research metrics for those that fund, perform, support, or publish research.
Posted Aug 04, 2015
Brainshark, Inc., delivering SaaS-based sales enablement solutions, announced new analytics capabilities in its Sales Accelerator platform. Revealing critical - yet previously inaccessible - information for many companies, the Brainshark Sales Accelerator aims to show how sales reps' knowledge and behavior affect sales outcomes, providing actionable insights that drive greater productivity, and more deals.
Posted Aug 04, 2015
Kenshoo, a provider of agile marketing software, says the response of clients leveraging its support for Instagram advertising has been positive. Kenshoo's solution for Instagram enables marketers to reach more than 300 million monthly active mobile consumers via Facebook's popular photo sharing service. Kenshoo is among a select few Facebook Marketing Partners granted initial access to the Instagram Ads API.
Posted Aug 04, 2015
Each year EContent magazine publishes a list of the 100 companies that matter most in the digital content industry. Companies interested in being considered for this list can submit information via econtentmag.com/Econtent100/Nominate.aspx
Posted Aug 03, 2015
Adobe announced the general availability of Adobe Digital Publishing Solution (DPS), the next generation of its Digital Publishing Suite, offering new ways for brands to deliver high-impact content to mobile apps. Using DPS, corporations, universities, and media companies can repurpose existing content, empowering marketers, and designers to create immersive apps, without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public.
Posted Jul 30, 2015
DVEO, a supplier to Telcos, cable TV, IPTV, and OTT operators, will introduce their multi-criteria targeted ad insertion platform at the International Broadcasting Convention (IBC) in Amsterdam, September 11-15. Designed for broadcasters and multi-screen pay-TV operators, the SPOTTER is DVEO's new multi-criteria advertising platform that uses content and viewer information to make decisions about the actual ads played out to any viewer. It combines content type, consumer profile, and geolocation data by mining multiple data bases in real time.
Posted Jul 30, 2015
Disney CEO Bob Iger said that ESPN and its other networks may be offered a la carte, but not within the next five years. "Technology is the most disruptive force that so-called traditional media ... is facing," he told CNBC's Squawk Box.
Posted Jul 30, 2015
Google+ has been on social media life support for quite some time, but Google recently took another step toward dismantling the ailing network. In a blog post, VP of streams, Bradley Horowitz announced several changes to the Google+ experience, including that you will only need a Google account (not a Google+ profile) to use other services, like YouTube.
Posted Jul 28, 2015
New data from Juniper Research has revealed that the number of IoT (Internet of Things) connected devices will number 38.5 billion in 2020, up from 13.4 billion in 2015: a rise of over 285%. While IoT "smart home" based applications grab media headlines, it is the industrial and public services sector - such as retail, agriculture, smart buildings, and smart grid applications - that will form the majority of the device base. This is due in no small part to a much stronger business case for these types of applications.
Posted Jul 28, 2015
SDL introduced SDL Trados Studio 2015, the next generation of its translation software. With a new user interface built for personalization, SDL says Studio 2015 is designed to increase productivity while ensuring the highest level of translation quality, all in a look and feel that works best for each individual user.
Posted Jul 28, 2015
Springer has signed an agreement with the publishing technology company ReadCube to increase the discoverability of its journal articles, book chapters and conference proceedings via ReadCube's web, desktop and mobile applications.
Posted Jul 23, 2015
Progress announced the latest release of Telerik Sitefinity CMS and Digital Experience Cloud (DEC). This newest release aims to improve multi-site synchronization and predictive analytics, provide richer development tools, and extend content tracking and personalization to mobile apps. As part of the release, Progress also announced new translation features and a strategic alliance with Lionbridge.
Posted Jul 23, 2015
According to new research from BI Intelligence native ad spending will hit $7.9 billion in 2015. That may sound like a lot of money, but that spending is expected to almost triple by 2018, to $21 billion.
Posted Jul 23, 2015
Simulmedia announced the release of INSIGHTS, powered by its VAMOS platform. The INSIGHTS application is a self-service online portal through which clients can access reporting for their campaigns, request future campaign options, and receive fast and interactive results. This application is the latest extension of VAMOS, Simulmedia's platform that powers all of its campaign optimization, execution, and reporting.
Posted Jul 21, 2015
Canto, a provider of digital asset management (DAM) solutions, announced the availability of Cumulus X with new features. This version 10 release introduces "Cumulus Portals" for branded, mobile-friendly, read-only access to assets by thousands of simultaneous users; as well as a completely new iOS app for better, read/write mobile DAM support on iPad and iPhone. Cumulus X also delivers an enhanced API for integration with other enterprise applications and third-party platforms.
Posted Jul 21, 2015
Data Conversion Laboratory (DCL), an industry provider in organizing and converting content into digital formats, announced the start of the second phase of the Scopus Cited References Expansion Program. To date, DCL has converted and enriched 3.7 million Elsevier, American Physical Society (APS), and Springer articles with more than 80 million cited references. The second phase of the project is focused on converting millions of records from more of the world's peer-reviewed journal publishers such as the Institute of Physics (IOP) and Wiley-Blackwell.
Posted Jul 21, 2015
Ingram Content Group announced the launch of its new accelerator program, 1440, named for the year Johannes Gutenberg perfected his printing press technology. Built on the belief that publishing innovation has the power to change the world, 1440 aims to find and accelerate startups creating the next breakthroughs in the publishing industry.
Posted Jul 16, 2015
Gamut, a digital media services company owned by Cox Media Group that serves agencies and publishers, programmatically and direct, announced the launch of Gamut Navigator. The new feature enables publishers to exert more control over the ads served on their property through a browser plug-in that exposes to site managers the full range of details behind any ad delivered by Gamut to their site.
Posted Jul 16, 2015
e-Spirit Inc., a supplier of content management solutions, unveiled the Corporate Content Cloud initiative to help organizations achieve true digital transformation by using content more effectively and consistently to improve the customer experience across all touch points and throughout the entire customer journey. Components of the initiative include on-site planning sessions, the content engine, and technical support for building a Corporate Content Cloud along with integration resources and future proof integration technologies.
Posted Jul 16, 2015
Marketers have long been plagued by problems related to attribution and accurately calculating ROI. How do umbrella marketers know if their ad worked, or it just happened to rain that day, creating a spike in sales? AOL hopes to help with that. In a blog post, AOL announced, "Using our one-of-a-kind machine-learning model, the platform considers thousands of variables to accurately assign credit across every touch point - online, TV, mobile, catalog, direct mail, and more - that might ultimately lead to a desired customer action." This will be available as part of ONE by AOL: Attribution or standalone in Convertro.
Posted Jul 14, 2015
Cosmopolitan.com and Wattpad announced a cross-syndication partnership which allows Cosmopolitan.com and Wattpad to share like-minded content to their communities of millennial women. Cosmopolitan.com says it currently boasts an audience of more than 35 million monthly millennial visitors and Wattpad says it has more than 40 million monthly users, the majority of whom are female and under 30-years-old.
Posted Jul 14, 2015
Concert and sporting event attendees are most likely to share branded photos on social media, according to a new study conducted by the event marketing company Tagkast. In "The Most Social Events: What Brand Sponsors Need to Know in 2015," Tagkast analyzed the percentage of branded photos shared by consumers at more than 2,600 events in 2014 and 2015. Tagkast divided these events into two categories based on how likely consumers were to share their brand experiences to social media: events with a High Social Endorsement Scores and events with a Low Social Endorsement Scores.
Posted Jul 14, 2015
The BMF Media Group, an experiential marketing agency, announced the debut of its new Digital Department focusing on digital media and influencer marketing services. The company, which was founded in 2003, has appointed Jake Spencer Hammel as its director of digital marketing, making BMF now one of the first agencies of its kind to advance these services in addition to its core offerings.
Posted Jul 09, 2015
Simulmedia announced the launch of a dedicated team called SimulX that will specialize in helping advertisers with little or no television advertising experience quickly launch campaigns. SimulX will start by offering short, targeted burst campaigns, specifically developed for the mobile game marketer, with the intent of increasing app store rankings.
Posted Jul 09, 2015
Facebook announced changes for both advertisers and users this week. According to a blog post, Facebook updated the controls for users' newsfeed. Meanwhile, the company changed the way it will charge advertisers.
Posted Jul 09, 2015
Arxan Technologies, a provider of application protection solutions, announced the publication of its fourth annual "State Of Application Security Report," with new research on the ecosystem for pirated software and digital assets. Conducted by Arxan and iThreat Cyber Group (ICG), the report reveals that illegal reproduction and distribution of copyrighted material on the web is booming as a result of security breaches in both mobile and desktop software applications.
Posted Jul 07, 2015
Canto launched the Adobe InDesign Plug-In for its Flight ACE (Asset Collaboration and Engagement) platform. The InDesign Plug-In will extend the creative workflow capabilities of Flight by enabling users to drag-and-drop files from Flight into InDesign to create linked assets.
Posted Jul 07, 2015
After announcing its intent to acquire the ad optimization provider Maxifier in June, Cxense has announced the successful acquisition completion. Maxifier is now a Cxense company and the Maxifier products ADMAX and ADMAX TRADE are part of the Cxense product portfolio.
Posted Jul 07, 2015
Rabt, a content personalization startup, completed a $325,000 seed funding round, led by Abhi Anuket, founder of the strategic investment company Magnivia Ventures, and his partner Jan Vorstermans of Qunova, an early-stage venture capitalist. Several angel investors from the United States, Europe, and China also participated in this funding round. The investment will be used to scale up the IT infrastructure, to launch new B2B features, and to expand the team.
Posted Jul 07, 2015
The new release from Xeditor is available immediately. Xeditor says the new update guarantees fluent editing of large documents of more than 50MB and more than 1000 pages.
Posted Jul 07, 2015
New data from Juniper Research has shown that mobile and online messaging traffic will reach 160 trillion per annum by 2019, up from 94.2 trillion this year - equating to approximately 438 billion messages sent and received by users on a daily basis by 2019. These figures incorporate SMS, MMS, IM, social media, and email.
Posted Jul 07, 2015
Oomph, a technology provider that helps large publishers and advertisers convert print advertising assets into multi-format digital content, has expanded to the U.S. for the first time with the opening of its new office in New York City. The company, which is headquartered in Australia, has expanded its operations to reach U.S.-based publishers who wish to create a digital ad inventory for their online and mobile properties and advertisers who want to engage with their customers on multiple platforms seamlessly.
Posted Jul 02, 2015
Get Smart Content, a website segmentation and targeting platform, announced that it has launched a Smart Content application now available in the Oracle Marketing AppCloud. This new Smart Content application helps marketers achieve personalization throughout the B2B buyer's journey using Oracle Marketing Cloud technologies.
Posted Jul 02, 2015
With plans to better connect research technology into user workflow, Gale, a part of Cengage Learning, announced its certified status as a Google for Education Partner, and the integration of Google tools into Gale products. Users are now able to login to their school or library's Gale In Context resource using Google Account credentials and to download, save, and share articles using Google Apps for Education including Drive and Docs.
Posted Jul 02, 2015
Contently has announced its Contently Analytics platform, a new dashboard that provides one centralized intelligence center where you users can track, optimize, and report on their entire content marketing operations. Contently Analytics provides visualizations of three specific kinds of data: production, performance, and distribution.
Posted Jun 30, 2015
OWNZONES, an ad-free, subscription-based digital content aggregator, announced the launch of its partner program for nonprofit organizations. The program offers nonprofit organizations a complimentary channel on the OWNZONES platform to host text, audio, and video content of their choosing. All proceeds stemming from channel subscriptions will go back to the organization.
Posted Jun 30, 2015
Generation Y is a demographic coveted by retailers and marketers for its purchasing power. Millennials, the generation born between 1980-2000, will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes. Animoto, an online video creation application that empowers anyone to create and share videos, announced new data from the 2015 Animoto Online and Social Video Marketing Study.
Posted Jun 25, 2015
Social event marketing platform Tagkast announced the launch of its new branded video feature which aims to help brands enhance the user experience and boost organic shares on social media. Like Tagkast's branded photo sharing strategy, all branded video content will be consumer-generated, candid, created on site, and integrated with Facebook.
Posted Jun 25, 2015
Marketers have long relied on third-party data for their data-driven marketing efforts. But the most successful data-driven marketers are using first-party data at a significantly higher rate than other marketers, according to a new report from Econsultancy and Signal.
Posted Jun 25, 2015
ProQuest launched a beta program for its new ebook platform. ProQuest Ebook Central integrates key elements from both ebrary, and EBL - Ebook Library,along with all-new functionality. Beta users include libraries at Oxford University, University of Michigan, Fordham Law Library and University of Wollongong.
Posted Jun 25, 2015
Through an exclusive partnership, Recorded Books and iVerse Media will offer libraries and their patrons access to a selection of more than 10,000 digital comics, graphic novels, and manga titles both inside the library and remotely.
Posted Jun 25, 2015
moBack, a self-deployable MBaaS platform that helps developers build and deploy mobile and web apps, announced that it has joined the GENBAND Kandy Partner Ecosystem. Kandy is a real time communications software development platform built from GENBAND's global telecommunications network and security technologies.
Posted Jun 25, 2015
Discovery U.S. Hispanic, a division of Discovery Communications, and mitú, a technology-driven media brand comprised of a large group of Latino digital content creators and social media influencers, announced a multiplatform development agreement to produce a slate of original digital and television series around mitú's most successful social influencers. Programming will premiere on Discovery en Español and Discovery Familia, with complementing content across mitú's digital properties.
Posted Jun 25, 2015
Megalytic, an analytics reporting software as a service, announced an integration that allows customers to directly connect Google AdWords accounts for improved paid search reporting capabilities and accuracy. Megalytics says this is an example of its efforts to incorporate all major data sources needed by digital marketers to communicate performance.
Posted Jun 24, 2015
According to a new market research report "Web Content Management Market by Solution (Content Creation and Edit Tools, and Mobile Web CMS), Services (Managed Services, Support Training & Consulting), Deployment Type, User Type, Verticals, Regions - Global Forecast to 2020", published by MarketsandMarkets, the WCM market is set to grow from $3.47 Billion in 2015 to $6.85 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 14.5%.
Posted Jun 23, 2015
Pinterest, the visual bookmarking tool, announced that Adaptly, Inc. has been named an Ads API Marketing Developer Partner (MDP) and has developed software products for purchasing and managing paid media campaigns on Pinterest. Adaptly has integrated Pinterest advertising into its technology which will offer its clients the ability to plan, deploy, optimize, and report on paid media campaigns across Pinterest.
Posted Jun 23, 2015
Simulmedia, an audience-targeting television advertising company, is working with Oracle Data Management Platform (DMP) to give Simulmedia TV campaigns the same level of accountability as other digital marketing initiatives. Through this technology integration, marketers and advertisers who currently use Oracle DMP to synchronize their offline and online customer data can track the performance of their Simulmedia TV campaigns to determine how they influence direct business outcomes.
Posted Jun 23, 2015
Limelight Networks, Inc., a digital content delivery provider, announced the results of its State of Digital Downloads research which revealed consumers are nearly always plugged in and are increasingly updating and adding content to their phones and other connected devices. In addition, the research shows that consumers, especially Millennials, expect and demand a seamless and consistent experience when downloading digital content.
Posted Jun 18, 2015
WWE launched UpUpDownDown, a new YouTube channel focusing on the world of video gaming, hosted by WWE Superstar and avid gamer, Xavier Woods. Woods, also known to online players by his handle "Austin Creed," will be joined by YouTube celebrities, WWE Superstars, and video game editors who will star in daily programming about everything in the world of gaming.
Posted Jun 18, 2015
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