News Item

Extensis, a provider of digital asset management and font management solutions, announced the availability of Extensis Portfolio 2017, which it describes as the industry's most usable, flexible, and supported digital asset management solution for organizations and workgroups of all sizes.
Posted Jul 20, 2017
Bynder, a provider of creative file management, released the results of a research report entitled, "Small Business Marketing, Big Digital Challenge." Findings show that marketers at small and midsize businesses are struggling to efficiently reach intended audiences, because of technology roadblocks.
Posted Jul 20, 2017
Kenshoo, a provider of agile marketing, announced its foray into e-Commerce marketing, bringing this critical channel into prominence alongside social and search marketing. The first phase of this initiative leverages Amazon's AMS API with a select group of agencies and brands as design partners.
Posted Jul 20, 2017
Built.io, provider of the Digital Fan Experience Platform, and BeyondCurious, renowned digital transformation consultancy, announced a joint offering for the SportsTech world: the Sports & Entertainment Digital Accelerator. The Digital Accelerator program helps sports teams transform their venue, team, and fan experiences through the use of digital technology.
Posted Jul 20, 2017
Do you have 360º VR Video content and want to launch a marketing campaign? OmniVirt, the VR advertising platform, has introduced OmniVirt Ad Campaigns. OmniVirt says marketers can reach massive audiences anywhere - across the web, throughout social channels, or in VR headsets - with one upload. You can even keep your existing targeting for 2D display ads.
Posted Jul 18, 2017
DALIM SOFTWARE, makers of efficient, scalable software solutions for the creation, production and management of cross-media content, announces that DALIM ES has received 10 Core Certification by former principals of the DAM Foundation Board.
Posted Jul 18, 2017
dinCloud announced the availability of a full-service virtual robot. Dubbed "James", the virtual robot runs in the cloud, as a service, and requires no coding or configuration by customers. James will help organizations deliver a better customer experience to employees and customers.
Posted Jul 18, 2017
With the launch of Audience Insights, eCommerce marketers gain access to a fast and in-depth dashboard for behavioral- and product-based insights for any audience segment they choose to create. Once a marketer creates an audience within Bluecore, they can access Audience Insights to visualize how a particular segment is predicted to engage and convert, and then develop campaigns and strategies to maximize results.
Posted Jul 18, 2017
OneSpot, the Content Sequencing platform that powers cross-channel personalization for branded content marketing, announced it has expanded the lineup of major email service providers (ESPs) with which its solution integrates.
Posted Jul 18, 2017
Adjust, an app analytics and attribution company, announced the next generation of its attribution solutions. The new features give advertisers direct control over their campaign logic, with deeper insights into the actual customer lifetime value (LTV) of their user base.
Posted Jul 13, 2017
Krush Media, a full-service digital advertising and media company, announced it launch. For the past several years, Krush has owned and operated popular social apps, including ooVoo. The company says its new, full-service offering will allow advertisers to place highly targeted and effective ads across all screens.
Posted Jul 13, 2017
ProQuest has joined forces with Karger Publishers to offer books from this medical science publisher via the OASIS platform. This partnership is the ninth formed between OASIS and a partner platform since August 2016.
Posted Jul 13, 2017
PostUp, a digital and email marketing solution company, has announced the launch of their new "Dynamic Content Wall" solution which allows publishers to implement pay and registration walls.
Posted Jul 13, 2017
Quark Software Inc. announced that it has been acquired by Parallax Capital Partners, LLC, a Southern California-based software-focused private equity firm. The new owners intend to help Quark accelerate the adoption of its content automation solutions through investment in organic growth and acquisitions.
Posted Jul 13, 2017
Centro, a provider of enterprise-class software for digital advertising, announced its support for ads.txt, a specification developed within the Interactive Advertising Bureau's (IAB) Tech Lab OpenRTB Working Group. ads.txt, which stands for Authorized Digital Sellers, aims to reduce ad fraud and improve transparency by empowering publishers to declare and publicly list the businesses authorized to sell their digital inventory. After a month-long public comment period, the development of the ads.txt spec has been finalized and is ready for wide implementation.
Posted Jul 11, 2017
Even Financial, a supply-side API and platform for online consumer financial products and services, announced the launch of its Real Time Pricing (RTP) Programmatic Marketplace. Leveraging Even Financial's proprietary data, machine learning, and predictive algorithms, the RTP technology creates a marketplace with a new pricing model for in-app, online advertising, and performance marketing, specifically by financial services institutions and affiliates.
Posted Jul 11, 2017
Darius For Retail collaborated with Sapio Research to gain insight into how U.S. retail decision makers approach customer engagement, data and in-store technologies. The data sheds light on the critical issues endangering the retail industry, including how businesses are failing to be "retail ready" for their shoppers by not strategizing beyond traditional retail holidays and store planning.
Posted Jul 06, 2017
Qubit, a provider of marketing personalization technology, has joined the Shopify Plus Technology Partner Program to provide high-growth, high-volume companies with the opportunity to leverage the latest in personalization and ecommerce technology and build scalable online offerings.
Posted Jul 06, 2017
Aquafadas Rakuten, part of French Tech, announced a closer collaboration with the global internet services company and operator of Japan's leading online shopping mall, Rakuten. Starting on July 1, the French company adopted the global company brand and was renamed as Rakuten Aquafadas.
Posted Jul 06, 2017
Ingram Publisher Services LLC, an operating unit of Ingram Content Group, has acquired Book Network Int'l Limited; an international physical and digital book distributor, based in the UK. NBNi's client service business will stand alongside Ingram's wide range of digital, physical, and print-on-demand solutions to create a global services offering.
Posted Jul 06, 2017
Outbrain, a premium discovery platform, announced it is expanding its mobile app offering to marketers globally and launches unified dashboard engagement tracking and app measurement. The service targets customers across Outbrain's network of premium publisher sites and gives mobile app marketers globally the opportunity to drive cost effective User Acquisition among a highly qualified mobile audience.
Posted Jun 27, 2017
Social video creation platform Wochit released a report detailing characteristics common to the most successful social videos created using the company's cloud-based platform. Based on analysis of over 100 videos made by leading brands on Wochit from Q1 2017 that attained virality (over 1 million views) on Facebook, the findings are intended to help media companies and other content creators maximize the impact of their video creation efforts.
Posted Jun 27, 2017
The Data & Marketing Association (DMA) announced the formation of the Structured Innovation Identity Council to address the growing challenge of cross-channel identity and attribution in marketing. The program brings together marketers, agents, and data professionals from the full spectrum of the advertising ecosystem to address common issues related to measuring and tracking consumer behavior and interaction.
Posted Jun 27, 2017
Revenue contribution from email marketing is the highest ever — up 18% to over 20% of overall revenue in 2017 as compared to 2016 — according to "The Return on Email Personalization," a new study released by market research firm The Relevancy Group in collaboration with OneSpot, a content personalization and intelligence platform. The survey of executive marketers examined how they are capitalizing on email as a meaningful component of their overall business, including the effectiveness of email personalization across industry sectors.
Posted Jun 22, 2017
Cloudwords, a software provider for global content localization, announced new platform functionality to simplify the process of localizing Adobe InDesign documents. The new features allow Cloudwords users to review and edit translated text in InDesign page layouts within Cloudwords OneReview, the platform's in-context review capability, without the need to purchase or learn how to use InDesign software.
Posted Jun 22, 2017
Telestream, a provider of digital media tools and workflow solutions, has created a solution to address the growing challenge of delivering a continuous supply of compelling, high-quality video content to social media platforms. Designated Vantage Social, this extension to the company's media processing and workflow automation platform targets a range of audiences from broadcasters to sports teams, large corporations, and SMEs.
Posted Jun 22, 2017
Provider of media management solutions, Cloudinary announced it has joined forces with WebPagetest to deliver more detailed insights into how images impact a website's load speed. Cloudinary will provide measurable and actionable information about how to go beyond simple compression to optimize web performance.
Posted Jun 22, 2017
Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced an integration with Microsoft Dynamics 365 - giving sales teams instant access to Brainshark training, coaching, and content resources directly from Microsoft's CRM application. Organizations benefit from streamlined access to essential sales resources, greater sales productivity and centralized visibility into the impact of their sales readiness programs.
Posted Jun 22, 2017
Return Path released its Sender Score Benchmark Report. Using data from Sender Score and Return Path's Reputation Network, the new report analyzes a sample of more than 4 trillion email messages to investigate and measure the impact of reputation on inbox placement.
Posted Jun 22, 2017
A new survey released by BrightEdge, a provider of enterprise SEO and content performance marketing solutions, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search, and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.
Posted Jun 22, 2017
Bidalgo, a provider of ad automation software and services for app marketers, announced it has been named a Snapchat Licensed Ads Partner. Advertisers can now use Bidalgo's Artificial Intelligence-based SaaS platform and expert consulting services to optimize their Snapchat advertising campaigns as part of a multi-channel program.
Posted Jun 20, 2017
Lexalytics, a provider of cloud and on-prem text analytics solutions, announced the eCommerce Industry Pack, a specialized version of the company's text analytics software. The eCommerce Industry Pack is engineered to help online retailers enhance the customer experience, including checkout and payments, shipping and delivery, and the site's overall shopping performance.
Posted Jun 20, 2017
Highspot, a sales enablement solution, announced the closing of a $15 million Series B financing round led by Shasta Ventures, with participation from Salesforce Ventures and existing investor, Madrona Venture Group. This new investment will help Highspot extend its ability to provide reps with capabilities that result in more effective customer conversations.
Posted Jun 20, 2017
IFS, a global enterprise applications company announced the findings of its Digital Change Survey that polled 750 decision makers in 16 countries, including more than 120 in North America, to assess the maturity of digital transformation in sectors such as manufacturing, oil and gas, aviation, construction and contracting, and service.
Posted Jun 20, 2017
Built.io announced it has partnered with Loggly to capture system and application data records across all of its products and cloud platforms. Loggly provides monitoring capabilities that address core developer requirements for individuals and teams building on Built.io's application development and integration platform.
Posted Jun 15, 2017
Integral Ad Science (IAS), the measurement and analytics company that serves the advertising industry, announced it has expanded its partnership with Facebook to address growing concerns around transparency and viewability in the digital advertising industry. Marketers can now access expanded measurement and reporting across Facebook, Instagram, and Facebook's Audience Network, adding to video measurement capabilities first introduced in 2016.
Posted Jun 15, 2017
Kaazing, a provider of scalable, end-to-end application-to-application integration for the enterprise, introduced Kaazing IBM MQ Service, a major enhancement to the company's flagship solution, Kaazing WebSocket Gateway (KWG).
Posted Jun 15, 2017
Building off its legacy digital asset management (DAM) expertise, Northplains, a provider of content lifecycle management solutions for marketers, announced the general availability of NorthplainsNEXT. NorthplainsNEXT is a comprehensive, cloud-based content lifecycle management platform that goes beyond traditional DAM solutions and serves as the new enterprise-wide hub for digital asset creation, workflow design, collaboration, approvals, storage, distribution, compliance, security, and measurement.
Posted Jun 13, 2017
SDL announced that its Neural Machine Translation (NMT) technology is now part of SDL Enterprise Translation Server 7.4, a secure Machine Translation (MT) platform for regulated industries. Deployed on premise or in a private cloud environment, SDL ETS is designed for companies facing tight regulations, and offers total control of MT-related data
Posted Jun 13, 2017
New research highlights the key industry-specific factors that are commonly found in bank, insurance and other financial services websites that rank higher in Google searches. The study also reveals that financial services web pages that rank high on Google are 70% more likely to be shared or engaged with on LinkedIn (than other content that ranks highly). But financial content is less popular on Facebook.
Posted Jun 13, 2017
Audioburst, an AI-powered audio content platform, announced the launch of its cross-platform API along with a $6.7 million Series A round of financing. Audioburst is aiming to change the way people consume audio content in a connected world by automating the process of indexing, organizing, and discovering audio segments in real-time.
Posted Jun 13, 2017
Pepperjam, a full service performance marketing company, launched its Dynamic Attribution Suite on the Pepperjam Network at IRCE 2017. This Built-for-You technology includes Code Suppression capabilities, in addition to Preferred Publisher, Exclusive Coupon, and In-Cart Attribution features.
Posted Jun 08, 2017
Janrain, a company that pioneered the Customer Identity and Access Management (CIAM) category, announced a new offering that allows global brands to provide their customers with fine-grained control and management of their data in order to comply with the future European Union (EU) General Data Protection Regulation (GDPR) requirements, and similar consent requirements from other regulations such as the EU's Payment Services Directive (PSD2) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
Posted Jun 08, 2017
SendGrid, a delivery platform for customer communication that drives engagement and growth, released a commissioned study conducted by Forrester Consulting on behalf of SendGrid called Elevate Your Email Marketing With A Customized Approach.
Posted Jun 06, 2017
ANATOMY released the results of its 2017 "The Young and The Brandless" report, which provides a look at the media consumption, content discovery habits, and network brand recognition capabilities of young (18-26) adults.
Posted Jun 06, 2017
RedLink announced a pilot of Remarq on several IOP Publishing journals, including the Journal of Optics, the New Journal of Physics, Nanotechnology, and Biofabrication. Remarq is a new tool for the publishing community offering annotation, commenting, article sharing, and collaboration, all on the publisher's site and utilizing the version of record.
Posted Jun 01, 2017
Ingram Content Group and OptiQly, a marketing technology and services startup that provides actionable intelligence for online retail, announced their collaboration to provide publishers insights to make real-time business decisions. OptiQly provides predictive analytics for marketers to increase book discovery and sales at online retailers.
Posted Jun 01, 2017
Centro, a provider of enterprise-class software for digital advertising, announced the creation of a private marketplace (PMP) directory curated with 1,000+ deals from 150+ publishers. Available through Centro DSP, a top demand-side platform according to software ratings site G2 Crowd, the PMP library consists of deals from publishers such as Conde Nast, Wall Street Journal, and many more.
Posted Jun 01, 2017
OmniVirt is expanding its platform to provide a monetization solution for Virtual Reality Inventory. With this announcement OmniVirt's platform can be used to monetize a publisher's Virtual Reality inventory as well.
Posted Jun 01, 2017
Snap Inc. has selected Integral Ad Science (IAS), the analytics company that empowers the advertising industry to influence consumers, to review Snap brand safety protocols in effort to further reduce the risk of negative exposure for brands. IAS also joins the Snapchat Brand Safety Coalition, a group that will regularly convene to discuss Snap policies and approach, as well as industry best practices.
Posted Jun 01, 2017
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