News Item

Vidyard, a video platform for business, launched ViewedIt Enterprise, a business-class edition of ViewedIt, the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.
Posted Jan 12, 2017
Brookfield Residential introduced its latest new home project, The Smart Home powered by Amazon Alexa. The Brookfield Residential Smart Home, built in close collaboration with Amazon, integrates voice-enabled automation, incorporating the Alexa platform.
Posted Jan 12, 2017
Digital benchmarking firm L2 Inc. released its fourth annual Intelligence Report: Social Platforms 2017. The L2 report evaluates the digital strategy and performance of 427 consumer brands with active social media strategies across nine industry verticals including Activewear, Auto, Beauty, Beverages, Consumer Electronics, CPG, Fashion, Retail, Watches & Jewelry. The report addresses social media platforms Facebook, Instagram, Twitter, YouTube, Snapchat, Periscope, WeChat, and Weibo in the US, Europe, Japan, Korea, and China.
Posted Jan 12, 2017
A study from Verint Systems Inc. shows a 7% drop in customer retention compared to a similar survey conducted one year ago. This latest large-scale study of more than 24,000 consumers in 12 countries across nine industry sectors was conducted in partnership with Opinium Research LLC and found that consumers who prefer to do business through digital channels are more likely to swap providers than those that engage with businesses though human touch interactions, such as those that take place by phone via the contact center or in-store.
Posted Jan 12, 2017
The trend in digital reading continued its growth in 2016 as a record number of readers turned to their local library and school to enjoy ebooks and audiobooks. According to OverDrive, a digital reading platform for libraries and schools, readers borrowed 196 million digital books, an increase of 21% over 2015.
Posted Jan 10, 2017
Longwood Software, Inc., developers of the RevBase software-as-a-service (SaaS) marketing asset management (MAM) system and the ForFile large file transfer service, announces a RevBase mobile-enabled B2B eCommerce solution.
Posted Jan 10, 2017
In a blog post on its website, Atlassian announced it has entered into an agreement to acquire Trello.
Posted Jan 10, 2017
VideoAmp, a video platform for the TV and video ecosystem, and Immersv, a virtual reality (VR) discovery and advertising platform, announced an agreement to connect Immersv's VR/360 advertising platform with VideoAmp's proprietary user graph, and its screen tensor video ad platform.
Posted Jan 10, 2017
FanHero, a U.S.-based mobile monetization and media platform says it is taking a different approach to how celebrities engage their followers. By providing a white label app that is fully supported with a personalized growth team, FanHero says it gives celebrities full control of their content and allows them to directly reach 100% of their audience.
Posted Jan 05, 2017
According to a new study, 53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in. But to avoid a consumer backlash, companies need to ensure messaging interactions are highly personalized and responsive.
Posted Dec 22, 2016
According to research, advertisers are more likely to have man rather than machine view the totality of their ad creative using ads from Vibrant Media, the original native advertising company, than that of most other ad tech providers. Three months of data on the performance of Vibrant Media's ads was compared against Moat's quarterly benchmarks.
Posted Dec 22, 2016
Slangwho, the multi-platform, content news aggregator curated by mobile users, announced the official launch of its distraction-free news sharing application available on iOS and Android devices. Slangwho, free for all users, is singularly focused on providing consistent news content each individual user wants to follow in a simple, elegant feed while minimizing distractions from social media and sponsored content.
Posted Dec 22, 2016
MediaRadar, an advertising sales intelligence platform, announced a partnership with Connectiv, a division of the Software and Industry Information Association (SIIA) that accelerates innovation for content, data, and technology companies. With the partnership, MediaRadar will provide in-depth B2B digital and print advertising sales intelligence for the association's ongoing series of industry analytics and research reports.
Posted Dec 20, 2016
DNN announced the general availability of Evoq 9, which delivers omnichannel publishing via a microservices architecture. Evoq 9 includes Liquid Content, a new Content as a Service platform that's delivered as a microservice via DNN's Liquid Content Cloud.
Posted Dec 20, 2016
Nuxeo, developer of a Enterprise Content Management (ECM) platform, announced the immediate availability of Nuxeo Platform LTS 2016—rhe latest release of the Nuxeo Hyperscale Digital Asset Platform. With this update, Nuxeo says organizations can create new revenue streams and business models, and continuously innovate ahead of the market.
Posted Dec 20, 2016
NBC News says it wants to provide easy, friction-free access to its content at all points of the day — and that includes times when you're not on your smartphone. As such, the media company says it is actively building new experiences and iterating on current products with a focus on "voice," an emerging and dynamic interface that will powerfully help surface its journalism.
Posted Dec 20, 2016
SendtoNews Video Inc. announced it has secured digital distribution rights for the National Hockey League (NHL) short-form digital video content for the 2016-2017 season. SendtoNews' network of U.S. news publishing partners will now have access to NHL game highlights, interviews, top plays, and other fan interest video content to publish and monetize through their owned and operated online news properties.
Posted Dec 20, 2016
Built.io - a technology provider with digital solutions that enable organizations to quickly create, connect, and scale applications across mobile, web, and IoT - announced Built.io Flow On-Prem, a new deployment option and architecture for its award-winning integration Platform-as-a-Service (iPaaS) Built.io Flow.
Posted Dec 20, 2016
While today's brands are laser-focused on trying to create exceptional customer experiences in an always-on, omni-channel world, a recent survey from Boxever reveals that there's an apparent disconnect between marketers and consumer when it comes to truly understanding consumer preferences. The Boxever survey takes a closer look at consumers' and marketers' perceptions around brand loyalty to define a clearer view of expectations versus reality for the modern marketer.
Posted Dec 15, 2016
Instart Logic announced AppShield Ad Integrity, a technology that thwarts ad blockers so a healthy ecosystem of digital publishers of free high quality content continues to grow and thrive.
Posted Dec 15, 2016
Internet Advisory Board (IAB), the leader in Digital Advisory Board Management, recently released a free online Digital Status Assessment to help organizations understand and improve their online performance. The 30-question assessment covers top digital performance areas with access to a private results dashboard that highlights digital strengths, gaps, and offers key recommendations.
Posted Dec 15, 2016
JumpCrew has secured $3.3 million in seed funding to make social marketing campaigns available, actionable, and affordable to local marketers. With this funding round, JumpCrew unveils JumpSocial, a social marketing product for local businesses. The new product combines innovative technology and services to manage, expand, and enhance local businesses customer relationships on social media and cross-platform devices.
Posted Dec 15, 2016
Lionbridge Technologies, Inc., announced that it has signed a definitive agreement to be acquired by an affiliate of H.I.G. Capital, LLC ("H.I.G."), a leading global private equity investment firm. Under the terms of the agreement, Lionbridge stockholders will receive $5.75 per share in cash for each share of Lionbridge common stock, representing a 17% premium over Lionbridge's 60 day-weighted average price per share as of December 09, 2016.
Posted Dec 13, 2016
Jivox, a data-driven platform for personalized digital advertising, unveiled a strategic partnership and technology integration with AppNexus, a programmatic platform for buying and selling digital advertising. They have joined forces to deliver the industry's most comprehensive personalized digital advertising solution through the seamless integration of Jivox's dynamic creative platform with the AppNexus Programmable Bidder.
Posted Dec 13, 2016
TransPerfect, a privately held provider of language and technology solutions for global business, announced the release of GlobalLink 5.0, the newest version of its flagship translation and globalization management technology suite.
Posted Dec 13, 2016
SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, unveiled the results of "The Campaign Confidence Gap" report, which identifies gaps and challenges with traditional B2B marketing campaigns. Conducted by Demand Gen Report and sponsored by SnapApp, the new survey reveals that as pressure mounts for B2B marketers to deliver high-quality and highly targeted leads, an astounding 82% reported being only "somewhat confident" or "not very confident" in the effectiveness of their campaigns.
Posted Dec 13, 2016
A research partnership between Medill Integrated Marketing Communications (IMC) and Performics Worldwide has released its latest study, assessing and comparing how online shoppers in the U.S., Germany and China rate their online interactions with major brands. The Digital Satisfaction Index (DSI), released quarterly by their collaboration, the Intent Lab, offers a research-driven global tool to better understand consumers' online behavior.
Posted Dec 13, 2016
Supertext.com aims to make ordering copywriting, translating and editing projects as easy as booking an Uber or Airbnb. Founded in Zurich 11 years ago, Supertext expanded to Berlin two years ago and is now launching its online copywriting and translation service in the US. The Swiss company, opened its doors for business on December 1, 2016 at Silicon Beach in Santa Monica, California.
Posted Dec 13, 2016
Trapit, a platform for authentic social selling and employee advocacy, announced a new set of tools that significantly enhance the capabilities of their social selling platform. The additions advance nearly every facet of the Trapit platform from social engagement to analytics and reporting. As a result, Trapit is extending its lead as the most robust, end-to-end social selling platform on the market.
Posted Dec 08, 2016
The burden of proof is on publishers to defend their web traffic, yet 80% admit they don't have insight into how their traffic is audited, raising questions about which traffic is non-human traffic (NHT). At the same time, marketers are no longer willing to pay for NHT, with 74% of publishers reporting that traffic quality issues are part of pre-sales discussions, and 68% stating they have received requests for information (RFIs) with acceptable NHT thresholds.
Posted Dec 08, 2016
A provider of professional translation services, TRAVOD, says it is intent on revolutionizing the translation industry by proposing a new and highly-efficient business model designed to help their customers expand their content globally and ultimately increase their revenue.
Posted Dec 08, 2016
The "Fake News" problem has been a hot topic of discussion in recent weeks, and Google has been one of the companies under pressure to do something about it. One step the company is taking is to remove "In the News" from the top of its desktop search, instead serving up a carousel of "Top Stories"—like it already does on its mobile search products.
Posted Dec 08, 2016
SnapApp, provider of a SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, unveiled the results of "The Campaign Confidence Gap" report, which identifies gaps and challenges with traditional B2B marketing campaigns. Conducted by Demand Gen Report and sponsored by SnapApp, the new survey reveals that as pressure mounts for B2B marketers to deliver high-quality and highly targeted leads, an astounding 82% reported being only "somewhat confident" or "not very confident" in the effectiveness of their campaigns.
Posted Dec 08, 2016
autoGraph, providers of emotional intelligence and compliance technology, announced the closing of a Series B funding round of $4.7 million. Rally Capital led the round with additional funding coming from new and existing investors including Voyager Capital.
Posted Dec 08, 2016
Verint Systems Inc. announced enhancements to its Social Engagement solution. The software supports an integrated, multi-departmental approach for managing and enriching customers' social interactions. While many organizations have embraced social media as a marketing and promotion channel, customers are increasingly using it to request service as well.
Posted Dec 06, 2016
John Wiley & Sons Inc. announced the launch of a new Author Services website that streamlines the publishing process for authors publishing with the majority of Wiley's 1600+ journals. Author Services supports users through every stage of the publishing process, from submission and peer review through to acceptance and publication.
Posted Dec 06, 2016
Condé Nast announced that Carolyn Kylstra has been promoted to editor-in-chief of Self, and a significant investment and a new content and distribution strategy that will transform Self into a digital, video, and socially-led brand. As a result of the new content strategy, Self's regular print production will end with the February 2017 issue.
Posted Dec 06, 2016
Paste, an entertainment and lifestyle site covering music and pop culture, announced an Indiegogo campaign for its new quarterly print publication, Paste Quarterly. The first edition of Paste Quarterly will be distributed in March 2017; each magazine will feature insightful long-form content and a vinyl album with exclusive tracks recorded at the Paste Studio in New York.
Posted Dec 06, 2016
Linqia, a performance-based influencer marketing platform, released the results of The State of Influencer Marketing 2017, a survey designed to understand how brands and agencies are using influencer marketing today and how they plan to incorporate it into their plans for 2017. As influencer marketing continues to evolve from an emerging channel to a strategic part of the media mix, marketers are demanding more accountability.
Posted Dec 06, 2016
Text analytics provider Linguamatics released the latest version of their award-winning natural language processing (NLP) text mining platform, I2E 5.0. New capabilities in I2E 5.0 include normalization of concepts (e.g. dates, measurements, gene mutations) within unstructured text, advanced range search, and a new query language EASL.
Posted Dec 01, 2016
Do you often find yourself on a plane or otherwise without a reliable internet connection and wishing you could watch something from your Netflix queue? Now you can! Netflix announced that you can now download content to watch offline.
Posted Dec 01, 2016
Kentico Software, makers of an all-in-one CMS, e-commerce, and online marketing platform, announced Kentico 10. The company's flagship product features a long list of functional improvements all focused on getting digital marketing jobs done faster and more efficiently.
Posted Dec 01, 2016
Nventify, Inc., the software company behind Imagizer Media Engine, announced that it is launching a new cloud-based image manipulation platform that removes complexities of dynamically delivering best-sized images to end-user.
Posted Dec 01, 2016
Watch today's opening keynotes from the Gilbane Digital Content Conference.
Posted Nov 29, 2016
Advantage Media Group (Advantage) and Forbes announced the launch of ForbesBooks, the first book-publishing imprint for the global media company.
Posted Nov 29, 2016
Outbrain unveiled its latest version of Outbrain for Chat and announced partnerships with publishers around the world. Time Inc's People,Variety, Time Inc UK's NME, Sky News, and Nikkei Asian Review will deliver news, information and lifestyle content to readers in a personalized, private message via "Outbrain for Chat."
Posted Nov 29, 2016
Data Conversion Laboratory, Inc. (DCL) and Bowker have delivered the results of their 2016 Digital Publishing Survey, and the answers point to worries over quality and consistency when content goes from print to digital. The survey was jointly conducted by DCL and Bowker, connecting publishers, authors, and booksellers with readers. This is the third joint survey for DCL and Bowker, and this year's attracted 698 participants, up from 579 in 2015 and 215 in 2014. The survey probes digital publishers and self-publishing authors to find trend lines across a wide swath of important topics. Question topics range from the various digital formats publishers use to the quality of ebooks.
Posted Nov 29, 2016
VigLink, a platform for monetizing content-driven commerce, announced the availability of its newest solution for publishers and merchants: Trends Explorer. Slowing growth in display advertising encourages publishers to diversify revenue streams. One strategy, powered by VigLink, is to incorporate shoppable product links within their content and earn from resulting sales.
Posted Nov 22, 2016
Muzaara, a new ecommerce advertising platform is poised to launch. Muzaara describes itself as a highly sophisticated, automated marketing platform, developed to work in synergy with Google Shopping and Facebook. The value of Muzaara lies in its intelligent algorithm technology, which utilizes the vast and valuable data-mass gleaned through consumer interaction with online advertisements, to optimize online marketing campaigns.
Posted Nov 22, 2016
In a blog post, Instagram announced a couple of new features that will seem familiar to users of other social apps. Live video—already a success at Instagram's parent company, Facebook—is now available. Additionally, users will now be able to create disappearing photos and videos a la Snapchat.
Posted Nov 21, 2016
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