News Item

Google announced a change that will impact app creators. According to a post on its site, "[W]e'll be focusing our efforts and moving all AdWords app install campaigns to UAC later this year. Starting on October 16th, all new app install campaigns created in AdWords will run on UAC."
Posted Aug 17, 2017
Sortable launched its platform Sortable Analytics, which unifies content, marketing, and revenue teams with the data they need to make intelligent decisions about their business. Sortable Analytics consolidates data from all ad partners and provides hourly updates on how a site is performing.
Posted Aug 17, 2017
ConsumerAcquisition.com announced its acceptance as a Facebook Creative Platform partner. Facebook has recognized Consumer Acquisition as both an Ad Tech partner and Creative Platform partner making it possible to offer an end-to-end solution for Facebook user acquisition.
Posted Aug 17, 2017
Smartling, a translation technology and service innovator, has deepened the integration of its Translation Management Platform with the Yext Knowledge Engine through a Smartling app in the Yext App Directory, enabling businesses to translate and localize their online listings seamlessly, from basic business information to deep content like promotions and product information across the web.
Posted Aug 17, 2017
In a post on its site, Facebook introduced Watch, a new platform for shows. Available on mobile, desktop, and in Facebook TV apps, "Watch is personalized to help you discover new shows, organized around what your friends and communities are watching."
Posted Aug 15, 2017
Digital marketing agency, Splash Media, acquired social media marketing agency, Social Media Delivered, in a recent closed-door transaction. Splash Media was one of six local agencies invited to bid on a full buyout of Social Media Delivered.
Posted Aug 15, 2017
Copyright Clearance Center, Inc. (CCC), a provider of content management, licensing, discovery and delivery solutions, announced enhancements to RightFind, a content workflow solution that provides secure, cloud-based access to scientific, technical, and medical (STM) information and other categories of high-value content.
Posted Aug 15, 2017
Chatmeter, a provider of local search marketing and review management, released several updates to its comprehensive dashboard to help brands and retailers better engage with customers and track the conversion of searches to actual purchases.
Posted Aug 10, 2017
Global content marketing revenues grew at an accelerated 14.3% in 2016 to $28.1 billion, fueled by double-digit growth in branded mobile content, digital videos, branded games and social media content, according to new research published by PQ Media.
Posted Aug 10, 2017
TMMData, a creator of flexible data integration and data preparation platform Foundation, has announced its advancement to Business partner within the Adobe Exchange partner program for Adobe Experience Cloud.
Posted Aug 10, 2017
SendtoNews Video Inc. (STN) announced it has launched SportstoNews.com, a full service sports page hosting service, giving publishers a rich and engaging golf news site, entirely automated, curated, and monetized by STN. The page is skinned to reflect the exact look and feel of each publisher's site and they only need to place the "golf" link on their sports page.
Posted Aug 10, 2017
Mapp Digital, LLC announced the launch of its Customer Engagement Platform and Digital Marketing Services, following the business' launch late last year. Mapp Digital says its next generation marketing technology is purposefully designed to meet the most demanding digital marketing needs; respectfully engaging with customers on a truly personal level.
Posted Aug 08, 2017
Toluna, a provider of on-demand, real-time digital consumer insights, announced the launch of QuickCommunities. This do-it-yourself (DIY) product enables you to build, create, and recruit your target consumers into a custom community experience for real-time discussions, events, and focus groups.
Posted Aug 08, 2017
SendGrid, a customer communication platform, announced a new editing experience for SendGrid Marketing Campaigns. The new email marketing editor addresses familiar pain points for marketers who previously had to choose between the convenience of visual design and efficient editing of code.
Posted Aug 03, 2017
Telestream, a provider of digital media tools and workflow solutions, announced ScreenFlow 7.0 - the latest version of the company's video editing and screen recording software for the Mac. ScreenFlow says its intuitive design makes it easier for educators, vloggers/bloggers, marketers, online trainers, app developers, gamers, or any aspiring video producer to create high quality video content.
Posted Aug 03, 2017
DataXu, a provider of programmatic marketing technology solutions, announced a new way for brands and agencies to increase ROI on first party data used in Walled Garden media environments: the OneView data activation platform. With OneView, the company says, marketers can increase the scale and addressability of their first party data, syndicate the results to a range of third party platforms, and garner lower average media prices at the same time.
Posted Aug 03, 2017
Adobe announced it will open up its data science and algorithmic optimization capabilities in Adobe Target, the personalization engine of Adobe Marketing Cloud. Brands will be able to insert their own data models and algorithms into Adobe Target to deliver experiences to customers.
Posted Aug 01, 2017
Nuxeo, maker of a content services platform, announced the release of Web UI, a brand new web client for the Nuxeo Platform. Nuxeo's Web UI is built on a modern JavaScript stack (Polymer), leveraging Web Components to provide a responsive, configurable, and extensible user interface that delivers a compelling new user experience (UX).
Posted Aug 01, 2017
PacketZoom, which provides in-app mobile networking technology, published its Q2 Mobile Observatory and Benchmarks Report. Based on data from the PacketZoom Analytics Platform, the company found that The Netherlands shows the fastest response time for mobile apps, followed by the United Kingdom, France, and Taiwan. The United States was ranked 13th among leading countries, with an average response time of 458 milliseconds, only slightly better than the global average of 438 milliseconds.
Posted Aug 01, 2017
LiveWorld, Inc. announced the launch of its new customer service automation suite, aimed at enhancing the power of its social and messaging conversation management platform for service and support organizations. This new feature set aims to provide brands with the ability to offer dynamic and personalized customer experiences by increasing the efficiency and productivity of customer service organizations.
Posted Aug 01, 2017
John Wiley and Sons, Inc. announced the launch of Wiley Content Sharing across its research portfolio. The launch follows a trial that began in early 2017. Wiley Content Sharing facilitates collaboration by allowing authors and subscribers to share free-to-read full-text articles with non-subscribers.
Posted Aug 01, 2017
According to an announcement on the Source3 website, Facebook has acquired the content rights management startup. "At Source3, we set out to recognize, organize and analyze branded intellectual property in user-generated content, and we are proud to have identified products across a variety of areas including sports, music, entertainment and fashion," the company wrote in the announcement. "Along the way, we built an end-to-end platform to manage online IP and establish relationships with brands."
Posted Jul 27, 2017
Extreme Reach, a cloud technology platform for TV and video ad workflow, and talent and rights management, unveiled its Q2 2017 Benchmark Report. The quarterly numbers reveal a significant increase in consumer response to video advertising and also draw attention to an increasing advertiser focus on mobile.
Posted Jul 27, 2017
Qualtrics, the leader in experience management, announced its predictive intelligence and machine learning engine, Qualtrics iQ. The company, which started 15 years ago as a survey platform, has continued to evolve over time. Today it is a provider of experience management. By launching Qualtrics iQ and leveraging the power of machine learning and predictive intelligence, Qualtrics is democratizing the ability to move from data to insights.
Posted Jul 27, 2017
The rise of mobile technology has transformed the world in many ways, including the way users interact with email. Mobile email opens have nearly doubled over the past five years and more than half of emails are now opened on mobile devices, according to a new research report from email solutions provider Return Path.
Posted Jul 27, 2017
RedLink announced the latest release of Remarq which includes robust collaboration components and supports author and editorial updates as well as publisher and editor administration and analytics.
Posted Jul 27, 2017
e-Spirit Inc., maker of the FirstSpirit Digital Experience Hub, announced plans to significantly expand and strengthen its partner program on a global basis and is aggressively seeking both implementation and technology partners.
Posted Jul 25, 2017
DECENT announced the official launch of its blockchain-based content distribution platform. The platform says it offers a better deal for content producers than the current industry giants such as Apple and Amazon. It will also give artists more freedom and control over ownership and distribution.
Posted Jul 25, 2017
PodcastOne, an advertiser supported podcast network, with more than 200 programs, announced the launch of its new platform and mobile app. In addition to the standard feature set, this podcast app offers unique video and social capabilities designed to enhance the listening experience and offer new and exciting ways for fans to engage with their favorite shows and hosts.
Posted Jul 25, 2017
TokBox, a real-time communications (RTC) company, announced its first Social Media RTC Study, which evaluated social media applications that use the OpenTok platform from October 2016 - May 2017.
Posted Jul 25, 2017
PebblePost, the inventor of the Programmatic Direct Mail solution, announces that it has secured a total of $47 million in Series B round equity and debt funding.
Posted Jul 25, 2017
Snap Interactive, Inc., a provider of live video social networking and interactive dating applications, announced an exclusive media representation and ad operations partnership with Krush Media, a full-service digital advertising and media company that allows brands and publishers to traditionally and programmatically execute ad campaigns that engage and monetize audiences across all screens.
Posted Jul 25, 2017
Extensis, a provider of digital asset management and font management solutions, announced the availability of Extensis Portfolio 2017, which it describes as the industry's most usable, flexible, and supported digital asset management solution for organizations and workgroups of all sizes.
Posted Jul 20, 2017
Bynder, a provider of creative file management, released the results of a research report entitled, "Small Business Marketing, Big Digital Challenge." Findings show that marketers at small and midsize businesses are struggling to efficiently reach intended audiences, because of technology roadblocks.
Posted Jul 20, 2017
Kenshoo, a provider of agile marketing, announced its foray into e-Commerce marketing, bringing this critical channel into prominence alongside social and search marketing. The first phase of this initiative leverages Amazon's AMS API with a select group of agencies and brands as design partners.
Posted Jul 20, 2017
Built.io, provider of the Digital Fan Experience Platform, and BeyondCurious, renowned digital transformation consultancy, announced a joint offering for the SportsTech world: the Sports & Entertainment Digital Accelerator. The Digital Accelerator program helps sports teams transform their venue, team, and fan experiences through the use of digital technology.
Posted Jul 20, 2017
Do you have 360º VR Video content and want to launch a marketing campaign? OmniVirt, the VR advertising platform, has introduced OmniVirt Ad Campaigns. OmniVirt says marketers can reach massive audiences anywhere - across the web, throughout social channels, or in VR headsets - with one upload. You can even keep your existing targeting for 2D display ads.
Posted Jul 18, 2017
DALIM SOFTWARE, makers of efficient, scalable software solutions for the creation, production and management of cross-media content, announces that DALIM ES has received 10 Core Certification by former principals of the DAM Foundation Board.
Posted Jul 18, 2017
dinCloud announced the availability of a full-service virtual robot. Dubbed "James", the virtual robot runs in the cloud, as a service, and requires no coding or configuration by customers. James will help organizations deliver a better customer experience to employees and customers.
Posted Jul 18, 2017
With the launch of Audience Insights, eCommerce marketers gain access to a fast and in-depth dashboard for behavioral- and product-based insights for any audience segment they choose to create. Once a marketer creates an audience within Bluecore, they can access Audience Insights to visualize how a particular segment is predicted to engage and convert, and then develop campaigns and strategies to maximize results.
Posted Jul 18, 2017
OneSpot, the Content Sequencing platform that powers cross-channel personalization for branded content marketing, announced it has expanded the lineup of major email service providers (ESPs) with which its solution integrates.
Posted Jul 18, 2017
Adjust, an app analytics and attribution company, announced the next generation of its attribution solutions. The new features give advertisers direct control over their campaign logic, with deeper insights into the actual customer lifetime value (LTV) of their user base.
Posted Jul 13, 2017
Krush Media, a full-service digital advertising and media company, announced it launch. For the past several years, Krush has owned and operated popular social apps, including ooVoo. The company says its new, full-service offering will allow advertisers to place highly targeted and effective ads across all screens.
Posted Jul 13, 2017
ProQuest has joined forces with Karger Publishers to offer books from this medical science publisher via the OASIS platform. This partnership is the ninth formed between OASIS and a partner platform since August 2016.
Posted Jul 13, 2017
PostUp, a digital and email marketing solution company, has announced the launch of their new "Dynamic Content Wall" solution which allows publishers to implement pay and registration walls.
Posted Jul 13, 2017
Quark Software Inc. announced that it has been acquired by Parallax Capital Partners, LLC, a Southern California-based software-focused private equity firm. The new owners intend to help Quark accelerate the adoption of its content automation solutions through investment in organic growth and acquisitions.
Posted Jul 13, 2017
Centro, a provider of enterprise-class software for digital advertising, announced its support for ads.txt, a specification developed within the Interactive Advertising Bureau's (IAB) Tech Lab OpenRTB Working Group. ads.txt, which stands for Authorized Digital Sellers, aims to reduce ad fraud and improve transparency by empowering publishers to declare and publicly list the businesses authorized to sell their digital inventory. After a month-long public comment period, the development of the ads.txt spec has been finalized and is ready for wide implementation.
Posted Jul 11, 2017
Even Financial, a supply-side API and platform for online consumer financial products and services, announced the launch of its Real Time Pricing (RTP) Programmatic Marketplace. Leveraging Even Financial's proprietary data, machine learning, and predictive algorithms, the RTP technology creates a marketplace with a new pricing model for in-app, online advertising, and performance marketing, specifically by financial services institutions and affiliates.
Posted Jul 11, 2017
Darius For Retail collaborated with Sapio Research to gain insight into how U.S. retail decision makers approach customer engagement, data and in-store technologies. The data sheds light on the critical issues endangering the retail industry, including how businesses are failing to be "retail ready" for their shoppers by not strategizing beyond traditional retail holidays and store planning.
Posted Jul 06, 2017
Qubit, a provider of marketing personalization technology, has joined the Shopify Plus Technology Partner Program to provide high-growth, high-volume companies with the opportunity to leverage the latest in personalization and ecommerce technology and build scalable online offerings.
Posted Jul 06, 2017
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